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admin has been a member since January 5th 2010, and has created 36 posts from scratch.

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How Will You Handle a Double Dip Recession?

Text Marketing Overview 3-Minute Video

I am certainly not qualified to predict the future of our economy, but it seems the experts are pointing to the possibility of a double dip recession. That means that the families that make up your student base may be faced with more economic stress. None of us wants that, but it is smart to create a buffer or safety net in case your school income drops.

In my 35+ years as a martial arts professional, I have learned that having multiple streams of income is the best way to protect yourself against market turn arounds. While I like to keep my income related to my passion of the martial arts, there are those very rare times when an opportunity comes along that you have to consider adding into your professional mix.

The Biggest Regrets In Life Are Missed Opportunities.

Many of us stood on the sidelines and watched people make millions during the early days of the dot com boom. That ushered in a series of massive shifts in communication; one of which was from direct mail to email marketing. Email took over for about a decade but now email is dropping off fast.

In Asia, Europe, and the Scandinavian countries broadcast text marketing has long surpassed email as the best way to reach customers. Broadcast text messaging has been too expensive for most small businesses in the states-until now.

Why The Timing is Perfect for Broadcast Text Marketing

1. Though few businesses use it now, virtually all of them will purchase a package within one year. They could make that purchase from you.

2. Text open rates are 98% within minutes. Email open rates are 22% if at all.

3. In the USA, there is an over 100% penetration of cell phones. That means the market is ready right now.

This Is One Of Those Rare Opportunities That Position You In Front Of A Tidal Wave Of Revenue.

If you want to create a safety net for your families’ income, broadcast text marketing may be the best chance you will have to earn a five or six figure monthly income within 12-months. You can join me as an agent for iZigg.com. For about $440 you can instantly have your own iZigg.com website and begin to promote broadcast text marketing to your network for up to 25% of the revenue generated. That is 25% month in and month out.

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108 School Judo Class Deaths Since 1983?

While many western martial arts leaders speak in reverence to the traditional methods of Japanese instructors, this shocking article clearly indicates that, of all judo teachers in the world, the Japanese are the most reckless and unsafe. Worldwide a death in judo is extremely rare with one exception; Japan where there have been over 100 deaths since 1983. Most of the victims, children and teens who were literally choked and slammed to death.

108 school judo class deaths but no charges, only silence

Fatalities since ’83 highest rate in any sport; brain injuries abound

By MIKE BURKE

Special to The Japan Times

Yasuhiko Kobayashi’s 15-year-old son had skipped judo practice.

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Full of hope: Koji Murakawa strikes a cheerful pose with his mother upon entering junior high school in Shiga Prefecture in April 2009. COURTESY OF THE MURAKAWA FAMILY

According to Kobayashi, the boy’s teacher was furious and stood waiting for him at the gates of his junior high school in Yokohama. The teacher forced the boy into the gym and made him grapple one on one. The former All Japan judo champion choked the boy until he lost consciousness.

When the boy came to, the teacher choked him again until he went limp, and threw him to the floor with such force that he suffered severe internal bleeding in his brain, an injury known as an acute subdural hematoma.

The injury incurred on Dec. 24, 2004, left Kobayashi’s son unable to remember anything for almost two years, while the teacher was later transferred to another junior high school in the city in accordance with standard job transfers among public school teachers.

The incident alleged by Kobayashi’s parents is one of a spate of similar deaths and injuries in school judo classes in recent years reminiscent of the beating death of young sumo wrestler Takashi Saito during a disciplinary “training” session in 2007.

The parents of Koji Murakawa, a 12-year-old junior high school student in Shiga Prefecture, allege their son died from a similar injury in July 2009.

Murakawa complained to his instructor he had asthma. He was told to wear an antidust mask and made to spar with the instructor. The teacher reportedly violently threw him to the ground, also leaving the boy with a subdural hematoma.

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Tragic consequences: Koji Murakawa lies in a hospital where he was pronounced brain dead after he was injured during school judo practice in August 2009. COURTESY OF THE MURAKAWA FAMILY

Taken to a hospital, Murakawa was later pronounced brain dead. His body was covered with bruises, according to his parents.

“Subdural hematomas occur when the connection between the brain and the skull loosens and stretches the bridging vein,” explained Dr. Masato Noji of the neurosurgery department at Ashigarakami Prefectural Hospital in Kanagawa Prefecture.

“The result is severe internal bleeding within the brain. Such injuries are extremely traumatic and usually fatal. As a ringside boxing doctor, I was extremely surprised to learn that these sorts of injuries come from judo practice in schools.”

Dr. Ryo Uchida of Aichi University of Education is concerned about the frequency of deaths in school judo classes.

“Over the 27-year period between 1983 and 2009, 108 students aged 12 to 17 died as a result of judo accidents in Japanese schools, an average of four a year,” Uchida said. “This is more than five times higher than in any other sport. About 65 percent of these fatalities came from brain injuries. This is clear evidence of a dangerous trend in Japanese schools.”

The statistics are doubly alarming because they have no parallel in other developed nations.

A representative from the British Judo Association said, “to our knowledge, there have been no deaths or serious brain injuries in judo in the BJA.”

Dr. Robert Nishime, chairman of USA Judo’s Sports Medicine Committee, points to a dearth of safety procedures for judo classes at Japanese schools.

“There have been no known traumatic brain injury deaths attributed to judo for all participants under the age of 18,” Nishime said. “So there appears to be a significant difference in serious brain injury rates in the youth between the U.S. and Japan.”

Kobayashi, the father of the 15-year-old Yokohama boy, complained that the parents of children killed or severely injured in judo practice have been met by a wall of silence when pressing for convictions of the alleged perpetrators.

The police sought charges against his son’s teacher, but prosecutors dismissed the case. A judicial inquest panel concluded the dismissal was unreasonable, but prosecutors threw the case out for a second time.

“Not a single incident has resulted in criminal prosecution,” Kobayashi said.

In another incident, the parents of Ryo Tozawa, a first-year student at a high school in Akita Prefecture, allege his judo coach asphyxiated him in 2003 despite the boy’s pleas to stop. Prosecutors twice declined to follow up on the boy’s death after police pressed for charges.

Kobayashi and Murakami’s families founded the Japan Judo Accident Victims Association on March 27 to support victims and their families, and to lobby for improved training safety. They will hold a symposium in Matsumoto, Nagano Prefecture, on Sept. 12 to tie in with the World Judo Championships being held in Tokyo from Sept. 9 to 13.

One concern of the association is that new national curriculum reforms, known as Ikiru Chikara (The Zest for Living), will require all junior high school students to practice sumo, judo or kendo starting with the 2012 school year.

A 2009 All Japan Judo Federation study found that about 70 percent of junior high schools in Tokyo and Ibaraki Prefecture plan to make judo compulsory in 2012.

This concerns Uchida, who said he is unaware of any recent safety improvements and believes instructors have little regard for safety.

“As of 2012, it’s difficult to anticipate to what extent mortality levels will rise,” Uchida said.

However, because girls will also take part, the number of students participating in judo classes will roughly double.

“Consequently, without safety improvements, we can expect the mortality and serious injury rate to double accordingly,” he said.

While the All Japan Judo Federation remains silent on the issue, the head of the instruction department at judo’s spiritual home, the Kodakan Judo Institute in Tokyo, has been unable to hide his concerns.

Writing in the August issue of Budo magazine, Mikihiro Mukai argues: “Until now, the judo world has tried to hide things they perceive will be disadvantageous to them. But this trend will worsen the situation, even if we have many discussions about instruction methods, if there is even a single case of death or severe injury, that method is inadequate.

“There may well be some unfortunate accidents, but we as judo instructors must work to eradicate such problems,” he wrote.

The Japan Judo Accident Victims Association has launched a Web site at judojiko.net/eng/

The Japan Times: Thursday, Aug. 26, 2010

(C) All rights reserved

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Broadcast Text Marketing is Now Affordable for Martial Arts Schools | martial arts school

Broadcast text messaging has nearly a 100% instant open rate

You will see that broadcast text messaging will begin to replace email as a marketing tool for your martial arts school. Text has an immediacy and almost 100% open rate that makes it a far superior tool than email. We have partnered with iZigg.com to bring you the best text marketing platform that is affordable for schools and easy to use.

Text has many advantages over email:

Open Rates

Email                         Text

Less than 20%          More than 95%

Proximity to phone or computer

People spend less than 8 hours a day on the computer

Most people have their cell phone close to them 24 hours a day

Spam

90% of emails are spam           Just 1% of text messages are spam

Frequency

People receive 1,216 email messages per month vs 178 text messages

How does Text Marketing Work?

Our text platform  iZigg.com has a shortcode that is also the zip code for Beverly Hills, 90210 so it already has a well known brand image. You include that 90210 in your ads. For instance, “Text kick to 90210 for a free 30-day trial course.” The prospect texts kick to 90210 and instantly gets a text back confirming that they can get the free 30-day trial by showing the text to the school.

The school has also captured the phone number of the prospect for future texts. All the prospect has to do is text Stop to 90210 and he or she will be instantly opted out.

When you enroll into  iZigg.com for just $99 per month, you will get two keywords and can send up to 2,000 messages per month. The sooner you join iZigg.com, the better chance you have of securing a good keyword for your school.

At the  iZigg.com home page scroll down and click Buy Our Products and choose the $99 option.

Try it yourself. Text kick to 90210.

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Martial Arts Marketing Strategy For Local High School

This is a great martial arts school strategy that will put your school at the top of awareness for your local high schools. Just launching this site will gain media attention from the mainstream and all of the schools participating.

Here’s how it works. Though many people are high school sports crazy, there usually isn’t one central location where fans can access local sports scores and highlights.
Offer to pay the development and maintenance cost for a local high school sports website which can be maintained by a joint high school web team using volunteer high school students. You can call it “YourTownHighSchoolSports.com.”

Using a wordpress theme such as our favorite, Socrates, you can have a great looking site up in no time. By tapping into the talent of your own school or local college web development programs, you can get this site up pretty quick.

Each high school could have its own sports editor from the school paper or journalism class who is responsible for listing upcoming events, news, and scores.
Of course you will have banners and links leading to your school’s site because you are the sponsor. With Socrates, you can easily set up Clickbank affiliate ads promoting products that you would get paid for selling. Setting up a Clickbank account is easy and free. Of course, promote your school, but with a Clickbank account you can earn extra money promoting products like a Grade Improvement Course or a Vertical Jump Improvement System.

You can use the site to promote your programs as great supplemental training for athletes seeking a mental and physical edge.

Other local businesses might be willing to help sponsor the site in exchange for a little traffic to their website as well. Not only do you get local website traffic, you’ll receive a lot of valuable goodwill and media attention as well.

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How Can a Geeky Young Black Belt Steal Your Market?

steve urkel geek 150x150 How Can a Geeky Young Black Belt Steal Your Market?It’s amazing to me the lack of interest or attempt by many fellow martial arts professionals and martial arts school owners to take advantage of the greatest marketing tool we’ve ever seen.

I read an interesting article years ago about how some people viewed the invention of the telephone as an unnecessary expense and a blight on social society. It would be the end of the letter or communication and they resisted getting a phone for years. The same with horse riders and the advent of the car.

That said, I am totally confounded that anyone in business doesn’t not have a handle on web marketing and creating an internet footprint. After nearly 20 years, too many school owners still seem to take pride in their lack of web savvy. Think about it. If a 18-year old can already run circles around you with the histories’ most powerful medium, what does that indicate? Who is going to get the story or student?

You may have high rank, but he knows how to get high Google Rank, and that means he gets to your prospects and the media before you do.

The first thing reporters or potential students do when they are looking for experts to interview or schools to check out is search the internet. The bigger the presence you have on the web, the more chance there is for a journalist or prospect to track you down. If your school does not have a PROFESSIONALLY DESIGNED website you are making it harder for the media (and your potential students) to find you.

When I had a school, I dominated the media in Tampa Bay. I was known as “Mr. Karate.” I had my own TV show and it made all the difference in my schools’ success. Today, the web is the medium and I’m at it everyday.

For instance, Google “John Graden.” You’ll see a huge presence on the web, video, and images.

Go to YouTube.com and search for martial arts. I am rarely out of the top ten. YouTube is the SECOND LARGEST SEARCH ENGINE! I have single videos that have been watched hundreds of thousands of times and not for getting kicked in the groin or street fighting. I get views for teaching. I am a teacher and a proud one.

In virtually every permutation of the martial arts, I’m in the hunt in a web search.

Why is this important? Because it expands my my influence just like it will yours. I get emails from around the world, phone calls and actually have been stopped in the street twice, “You’re that youtube guy!”

This is not to brag, but to give you an idea of what you can do. Another example, I put up a few motivational clips two years ago on a Wednesday. On Thursday morning my wife was driving me to the airport. I listened to my phone messages and said, “Listen to this.” I replayed the message, “Hi. I just wanted to call you and say I just saw your videos. You are an excellent speaker and people need to hear what your message. I am a close personal friend of Dr. Memhet Oz from the Oprah Show. He has his own program and I’m sure I can get you on. Six months later we were in NYC taping Oprah and Friends.

My wife Janet and I with Dr.Oz after taping his show

My wife Janet and I with Dr.Oz after taping his show

There are two important issues here; The web and the media. More and more they are converging into one. For the past two years, I’ve been sharing these tips with very specific how to information with MATA and MATA Masters. This is really valuable material and I’ve worked some of it into my new website, GrowYourMartialArtsSchool.com. I didn’t write this to plug the site, so if you’re interested just click through. For $27 a month for just 12-months, you can’t go wrong.

In the meantime, Wake Up About The Web! It’s real and it’s been here for nearly two decades. Isn’t it time you took seriously?

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