My wife and I have completed 2 weeks of the licensed Cobra-Defense Academy. Not only is this information priceless but Cobra-Defense a ton of fun.
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Archive for the ‘Martial Arts Marketing’ Category
My Cobra-Defense Experience After Two Weeks
By John Graden on Friday, February 25th, 2011 | 1 Comment
The Yellow Pages are the Past. MartialArtsWebsites.com is the Future..
By John Graden on Thursday, February 17th, 2011 | No Comments
The traditional old strategy of advertising in the Yellow Pages or newspaper no longer works. In fact, just over 70% of searches for a martial arts school are done online via search engines and local directories. Simply put, it’s a failing strategy trying to hold on to an antiquated business model. But, we know how traditional some martial artists can be…
Read More...7 Tips For Creating Better Martial Arts School Promo Videos
By John Graden on Tuesday, February 15th, 2011 | No Comments
While the martial arts seem ideal for an exciting video be careful with what you shoot, how you shoot it, and how to tie it into your school.
Read More...Your Most Powerful Martial Arts School Marketing Tool
By John Graden on Wednesday, February 2nd, 2011 | No Comments
How powerful is video these days? Maybe this story will help illustrate it. I put up a video on YouTube of me talking about how to develop self-confidence. The next morning my wife was driving me to the airport when I listened to my voice mail. I held up the phone and replayed the first [...]
Read More...MATA Marketing Materials Preview (90-seconds)
By John Graden on Wednesday, February 2nd, 2011 | No Comments
“He wanted to kill me…”
By John Graden on Monday, January 31st, 2011 | No Comments
There is a fascinating program on Biography called “I Survived” that should be mandatory viewing for all martial arts instructors. Each show tells three horrific stories by people who survived a tragic attack or accident. All they do is speak. There is no dramatization or cutaways. It’s just the person describing what happened, how they felt physically and emotionally.
Read More...What is the Main Advantage the Bad Guy Has That We Will Never Have?
By John Graden on Wednesday, January 26th, 2011 | No Comments
We are all taking the Cobra-Defense program at Chris Suttons school. He will be holding a Cobra-Defense Instructor Certification for Cobra-Defense licensees only on March 5th and 6th. I will be there participating as a student. I also be teaching marketing and business skills at all of the Cobra-Defense seminars as an added bonus.
Read More...How Are You Going to Add $100,000 Of New Martial Arts School Revenue in 2011?
By John Graden on Tuesday, December 21st, 2010 | No Comments
Here are the two best licensed programs for martial arts schools.
Read More...Should You Raise Martial School Tuition in 2011?
By John Graden on Tuesday, December 7th, 2010 | No Comments
Though the economy is stuck I think it still makes sense to consider a tuition raise for your martial arts school. Ideally, you would have a reasonable annual raise so you can have a steady rise in income that hopefully will exceed the rise in expenses you can be sure will occur.
Read More...Is Your Martial Arts School Guilty of False Advertising?
By John Graden on Wednesday, December 1st, 2010 | 3 Comments
I also see a lot of instructors who couldn’t defend themselves from a harsh wind advertising self-defense to the public and to me that is false advertising.
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