Former Concrete Company Manager Grateful for COBRA and MATA

It’s a classic American success story. Sidney Burns of Bedford, VA, has grown from a karate crazed 8-year old to a master instructor with a well-established school and a year-old COBRA-Defense location that has rocketed out of the starting box.

Like many martial arts professionals, Master Burns started out teaching in a YMCA until 2012 when he opened Blue Ridge Martial Arts in Bedford, VA.

Sidney says that the best thing about his business is that he feels as though he hasn’t worked a day at it.

When he compares his current position to his days as General Manager of a concrete company, he can’t help but smile. But, he knows he didn’t get to where he’s at alone. Standing right beside him in full support is his wife of 29-years, Lisa and chief instructor, Lorna Coyle.

martial arts instructor certification
Sidney Burns and Lorna Coyle

Master Burns joined MATA in 2016 and quickly completed the MATA Certification course along with his staff. He says, “MATA is a quality, professional organization. I wanted my instructors and myself to be certified by the best. It’s just easier to follow the MATA program than to jump around chasing fads.”

He also discovered COBRA through MATA and quickly saw an opportunity to lock in the territory. According to Burns, “As with most martial arts schools, we struggled to enroll adult students. COBRA is an awesome program that fills that gap.”

His focused efforts with his COBRA school are already paying high dividends with group and high-end private classes.

Many MATA member schools teach COBRA as part of their school’s programs, but Sidney chose to open a separate location for COBRA. He said, “COBRA is so attractive to adults, that we wanted to expand to a larger town to reach more people. COBRA was surprisingly easy to implement. It gives you all the tools and support from headquarters for us to make that transition.”

As he looks back to his humble beginnings at the Y, he has learned some important lessons. He says to, “Be careful who you listen to and surround yourself with high achievers. Helping others see their potential is a tremendous honor. There is no better profession than teaching martial arts and self-defense.”

Sidney and Lisa Burns have made it a point to be a positive source of support for the community as well. From working with a suicide prevention group to sitting on the board of Bedford Christian Services, they are committed to leveraging their unique skills and talents to help make Bedford, VA a better place for all. It seems to be paying off.

Congratulations to Master Sidney Burns and the entire Blue Ridge Martial Arts team.

Visit BlueRidgeMA.com


John Graden
John Graden

John Graden is widely credited with leading the martial arts school business into the modern age. He is the founder of the first successful professional association and trade journal. MA Success editor John Corcoran first called him a “visionary” in 1995. Martial Arts World magazine dubbed him, The Teacher of Teachers. Mr. Graden’s leadership was recognized in many mainstream media outlets including a cover story on the Wall Street Journal, documentaries on A&E Network, and as a guest on the Dr. Oz Show and many others.