If you want your school to stand out and integrate deeper into your community, you must become a master of hosting, promoting, and teaching great seminars year-round. This is one of the early steps I take clients through in our coaching program. 

Why events? Because they work. A well promoted and presented seminar or interactive workshop creates buzz for your school like nothing else. Events can attract high-quality traffic into your school including community leaders, friends of your current students, and even the media. They also generate school pride.

With the targeting power of Facebook, it’s never been easier to promote events in your school. In some cases, you will be the instructor, in others, it’s best to have a special guest instructor. Why? Because guest instructors create excitement among your student body and the media.

For instance, on October 15th, I’m teaching an Anti-Bullying Seminar in St. Pete for one of our coaching clients. He could teach it, but by promoting me as the teacher it makes the event seem more exciting. We’re promoting the event in his school and on Facebook to all former students and prospects plus people who “look like” them in his zip codes. That’s the power of Facebook. We’re enrolling people every day.

Looking at a calendar, it’s not hard to plan to host and teach a seminar every six weeks or so. Look for National Days, Weeks, and Months that you can tie your event to.

Here are some examples for the first four months of 2017.

 

January – Free Fitness Kickboxing Workout Day

Help people kick off the New Year.

 

February 8th – National Boy Scouts Day

Host a special self-defense seminar for Boy and Girl Scouts

 

March – National Nutrition Month

Invite some local nutritionist, weight loss, chiropractic clinics etc.. to come in and make short presentations. Have a best tasting healthy recipe contest. 

 

April – Sexual Assault Awareness Month

Promote an anti-sexual assault seminar. Bring in a local counselor or someone to add some weight to the presentation.

Walk America. Get your students participating in Walk America.


John Graden
John Graden

John Graden is widely credited with leading the martial arts school business into the modern age. He is the founder of the first successful professional association and trade journal. MA Success editor John Corcoran first called him a “visionary” in 1995. Martial Arts World magazine dubbed him, The Teacher of Teachers. Mr. Graden’s leadership was recognized in many mainstream media outlets including a cover story on the Wall Street Journal, documentaries on A&E Network, and as a guest on the Dr. Oz Show and many others.

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