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John Graden

John Graden

Executive Director

John Graden led the martial arts into the modern era by creating the first professional association, trade journal & instructors certification program.

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Nothing drives buyer confidence, or lack thereof, more today than online reviews. Google places HUGE importance on reviews so it is to your advantage to give your school reviews some serious attention.

Here are Three Powerful Tips to Explode Your Reviews

1. Focus on Facebook and Google ONLY

Focus your reviews on Facebook and Google rather than diluting them across a bunch of different sites. Google loves Google and YouTube. Google does NOT love YELP, MANTA or any of the other sites out there. Google will rank Google.

Facebook is their largest competitor now. 95% of your market is on Facebook, so leaving a review is SUPER EASY for them. Make sure your school’s Facebook page has a Review Tab.

2. Make It Easy For People To Review You.

Check out this step-by-step How to Review Us page from MATA Website member United Martial Arts Center in Victor, NY. Every MATA Website has a Reviews page with this step-by-step process.

3. Give Your Reviews Life with Video 

Give your reviews life with video and rank them on YouTube. Watch me rank a review video in 3-minutes on YouTube. This video is just 2-minutes long.  Watch it.

We can create these videos for you. Check out the page.

Notice Tyson’s hand is by his face, not his hip.

His chin is down instead of up.

His shoulder is up instead of pulled back.

His body is sideways to his opponent instead of squared off.

His legs are under his body not spread apart like he was riding a horse.

With this kind of form, he would fail his orange belt exam in most schools. 

How does that make any sense?

Sensei Tyson?

If Mike Tyson or a world champion kickboxer came to your school to teach your black belts. What do you think he would work on? Double punches, square blocks, and keeping your chin up?

I’m pretty sure he would emphasize head movement, how to snap your punches and a defense that does NOT include pulling your punch back to your hip.

I’m sure the students would learn advanced applications to adjust for different fighters. Notice I said advanced applications, not advanced strikes.

When you focus on application, you can apply that to almost any technique.

For instance, if the drill is about how to fight a taller fighter, the answer is more about footwork to stay on the outside until you can secure quick access. My brothers are 6′ 3″ and 6′ 4″ so I know something about fighting a taller opponent.

Drills that teach that application do not require complexity. They require simplicity.

The more complex a skill becomes, the less chance it can be used. Have you ever seen a double punch? Only in kata and here:

If you eliminated all kata and traditional skills, you could devote that time to drills and conditioning that would give your students a true advantage in sparring or self-defense.

Imagine teaching fewer skills that are easy to teach and learn than traditional skills and kata.

You could spend more time on the application of those skills rather than stepping up and down the classroom and holding blocks and punches out in the air, which leaves you wide open for a counterattack.

Rather than spending student’s time with the complexity and frustration of spending years perfecting the bad habits of pulling their hand back to their hip, keeping their chin up, aiming and holding a punch in the air, and blocking with power while stepping forward, your retention will improve. Your student quality will improve. Your curriculum consistency will improve.

This is the core of our white to black belt curriculum Empower Kickboxing.

It’s an old saying, but true. “Less is best.”

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