Teaching martial arts for a living can be frustrating, especially if you’re in your second or third decade. Sometimes it can feel like the martial arts are passing you by. What were once proud principles and methods are dated and “old school.” It’s funny that we used to be proud to perpetuate “old school.” Today, it can be a sign that your hair is as grey as your belt.
As someone who’s been teaching teachers since the early 90s, I’ve tried to stay ahead of the curve. From curriculum to certification, I take my role in the martial arts seriously. However, there is one area that I completely blew it and ignored for over 20-years. When I first heard of after-school martial arts, my immediate thought was that it was babysitting and the sign of a sellout.
You could say that I took an “old school” stance. What the heck does tutoring kids have to do with martial arts? I am happy to tell you that I have learned the answer. Babysitting and tutoring have nothing to do with martial arts, and neither has anything to do with a compliant after-school martial arts program.
That’s excellent news for those of us who still enjoy teaching, but would rather teach one class a day instead of four or five.
That’s also the news that I presented to Florida State Senators last week. I wanted to help legislators understand that what we do is nothing new. We’ve been teaching martial arts for decades, and we do not need their regulations.
If I were to open a school today, I would make it an after-school program teaching Empower Kickboxing and COBRA-Defense. Why Empower Kickboxing? Because it was created to be one all-rank class that challenges all students. COBRA offers single day seminars and ten-week academies that are easy to teach and profitable. I can set them up anytime. I’m not locked into a 30 – 40 class a week endless ordeal.
Typical Martial Arts School Schedule
* Arrive at school by noon.
* Teach back-to-back classes from 4 pm to 9 pm. Get home around 9:30 pm.
* Teach a morning class or conduct exams on Saturday.
* Tuition average of $129 per month or $1,548 per year (if the student stays that long)
* 65 students needed to pay for 12-months to gross $100,000.
Typical After-School Martial Arts School Schedule
* Arrive at school 2 pm.
* Teach one class from 4 pm to 5 pm. Get home around 6:30 pm.
* Closed on Saturdays.
* Tuition $79 per WEEK or $4,108 per year. ($2,560 more per student)
* 24 students needed to gross $100,000.
* 65 students would gross over $260,000.
Let’s see. Do you want 65 students creating over a quarter million dollars or $100,000 for four times the work?
Any decent marketer can show you how to start and enroll students in an after-school program. It’s not hard because families NEED to put their kids into an after-school program, so it’s an easy sell compared to regular martial arts classes which are a luxury. That part is not rocket science.
However, keeping your after-school compliant and open is what you are paying for in a program like TASMA. If the authorities shut you down, that can be a disaster as we’ve seen recently here in Tampa Bay.
It’s the experience and skill to make sure you stay compliant and open for business that you want in your corner.
That’s why I’m proud for MATA to partner with the “Godfather of After-School Martial Arts,” Jim King. Mr. King has been helping owners for over 20-years stay compliant and profitable. Jim King is as old school as any of us, but here is the beauty of his Transported After School Martial Arts (TASMA). It worked 25 years ago, and it will work 25 years from now. Parents will always need after-school programs. They do not need standard martial arts programs.
We’ve recorded a series of videos where Jim King himself explains how the TASMA program works and why it’s different from the “fly by night” opportunists peddling after school as a get rich quick scheme.
You can see the videos at AfterSchoolKing.com