Annual Marketing Calendar

Annual Marketing Calendar

What separates good marketers from great marketers?

Planning.

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[text_block style=”style_1.png” align=”left”]Remember to TRACK EVERYTHING!

What it cost. What response it created. How many dollars per response did it cost? How many dollars per new student did it cost? How many dollars did you get for each dollar you spent (ROI)?[/text_block]

[text_block style=”style_1.png” align=”left”]Piggy Back National Days, Weeks, and Months

It’s important to remember that tying in these nationally recognized calendar events is an easier route for gaining media attention and networking.[/text_block]

[text_block style=”style_1.png” align=”left”]Every Month

1. Post Cards To New Residents List (once a month)

2. Call All Prospects Who Have Not Joined (every night)

3. Create Corporate Accounts (at least one per month)

Get at least one Corporate account that will promote Empower Kickboxing to their employees as a health benefit. See if they will:

a. Include your flyer in paycheck envelopes

b. Communicate a discount to their employees through their channels

c. Pay for a portion of the classes as a benefit for their employees

d. Let you write an ongoing column in their newsletters both online and offline

4. Public Speaking / Demos / Lead a Class (At least two per month)

5. Strategic Partnerships (at least one per month)

Contact complementary companies and create a strategic partnership for co-promotions and cross discounts.

 

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[text_block style=”style_1.png” align=”left”]Every Week

Week One – Email your newsletter out

Week Two – SendOutCard.com gift to students anniversary. Give them one month free for every year they’ve been with you.

Week Three – Send media release out and / or write articles for local media outlets (newspapers, corporate newsletters, local papers, etc…). Articles can be inspiring stories about your students, tip, nutrition, self defense etc…

Week Four – Send Birthday cards with SendOutCards.com.

 

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