The Coronavirus and Your Rent

Emergency Episode: The Coronavirus and Your Rent

With the coronavirus pandemic blanketing the world, many martial arts school owners can’t conduct group classes for at least the next month or two. This creates beehive of complexity and questions. Our guest, The Lease Coach, gives us the answers.

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Proud to host some of the greatest teachers and leaders in and outside the martial arts world.

The Martial Arts Teacher of Teachers John Graden is the host of The Truth About the Martial Arts Business and founder of NAPMA and the Martial Arts Teachers’ Association (MATA).

Featured Guests

Tony Robbins

Tony Robbins

Master Motivator

A black belt under the late Jhoon Rhee, Tony Robbins views martial arts as an excellent way to improve your life or a poor excuse not to.

Joe Lewis

Joe Lewis

Master Martial Artist

Dubbed the “Muhammad Ali” of sport karateJoe Lewis won more titles in his 17-year fighting career than any other tournament fighter. 

Brian Tracy

Brian Tracy

Master Teacher

Brian Tracy is a mentor of John Graden’s. Brian credits much of his self-discipline and drive to the principles he learned as a martial arts student and instructor.

Bernard Kerik

Bernard Kerik

Master Leadership

The police commissioner during the 9/11 attacks, Bernard Kerik began his taekwondo training at 14 and has traveled the world to improve his skills.

The Truth About the Martial Arts Business Podcast

Learn the hard truth about the martial arts business from the man who led the industry into the modern era.

Join the martial arts Teacher of Teachers, John Graden as he explores important and controversial questions about martial arts instructors, schools and the business.

In this hard hitting podcast, he pulls back the curtain to reveal The Truth About the Martial Arts Business.

John Graden challenges conventional tradition and the mindless acceptance of some of the outlandish theories associated with the martial arts.

John Graden

Widely credited with leading the martial arts school business into the modern age, John Graden was first called a visionary by MASuccess editor, John Corcoran. Also a world champion kickboxer, John was dubbed the martial arts Teacher of Teachers by Martial Arts World magazine.

John is also the author of many of the best selling books on martial arts business and personal development.

Now the Executive Director of the Martial Arts Teachers’ Association (MATA), John’s bold leadership has landed him on the Dr. Oz Show, the Wall Street Journal, the A&E Network and many more international media platforms along with many small podcasts that only his wife listened to.

A Tampa Bay, FL resident, John Graden is married with two children.

The Martial Arts Teachers Association (MATA)

MATA is a professional association for martial arts school owners and instructors. It offers the leading course on martial arts instructor certification (MATACertification) and rank advancement (MATARank).

Members have access to a massive library of professionally designed marketing materials in the Marketing Downloads section.

Other sections include:

  • Martial Arts Summer Camp
  • Martial Arts After School
  • Planning Your Martial Arts School
  • Staffing Your Martial Arts School
  • Financial Control 
  • Interviews & Courses
  • Facebook Marketing for Your Martial Arts School
  • Online Marketing for Your Martial Arts School
  • Pro-shop Sales for Your Martial Arts School
  • Curriculum Concepts Your Martial Arts School

New Episodes Weekly

Live Every Thursday @ 9am

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5. Brian Tracy: Why Curriculum is Critical to the Sales Process.

Season 1, Episode 5

Interview with Brian Tracy pt. 2

In this episode Brian Tracy explains why curriculum is critical to the sales process and the danger of holding onto old methods and old ways that don’t get you results.

Show 5–Guest: Brian Tracy

Brian Tracy is one of the world’s leading motivational speakers and sales coach, he is also a martial artist and a contributing author to the MATA Instructor Certification program at MATACertification.com

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Let me know what you think and don’t forget to hit the subscribe button and share this with your friend. 

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  • Why curriculum is critical to the sales process

  • Holding on to old methods and old ways that don’t get you results

  • You become convinced that these are the only ways there are because they are the only ways you know..

  • Martial arts rule-Anything Worth Learning Is Worth Doing Poorly at First.

  • The key to successful teaching is that the students must like the instructor 

  • The key to running a successful school is referral by happy students

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Teach Like a Pro Tip from John Graden

These lessons are straight from the MATA Certification Course at MATACertification.com

This week…

How to Correct Skills in the Classroom

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Important Links

MartialArtsTeachers.com

JohnGraden.com

MATAInsurance.com

TonyRobbins.com

SMARTStartPasco.com

Hosts & Guests

John Graden

Brian Tracy

3. Tony Robbins On The Five Strategies to Create a Happy and Successful Life

Season 1, Episode 3

Interview with Tony Robbins 3

In this episode Tony Robbins talks about the importance of gaining control and awareness of your emotions. He describes how most people major in minor things and the five strategies or masters lessons to create a happy and successful life.

Show Three–Guest: Tony Robbins

Teach Like a Pro TipAvoid Using Tags

Here is part 3 of my interview with the Bruce Lee of Motivation, Tony Robbins.

In this episode Tony Robbins talks about the importance of gaining control and awareness of your emotions.

He describes how most people major in minor things and the five strategies or masters lessons to create a happy and successful life. 

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Let me know what you think and don’t forget to hit the subscribe button and share this with your friend. 

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  • How do you live your life in control of emotions?
  • How do you get into peak Physiology?
  • How do you master your Relationships
  • How do you master your Financial world
  • How do you master your Time
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Teach Like a Pro Tip from John Graden

These lessons are straight from the MATA Certification Course at MATACertification.com

This week…

Avoid Using Tags

Tags are word pattern habits that people unconciously use as a crutch.

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Important Links

 MartialArtsTeachers.com

JohnGraden.com

MATAInsurance.com

TonyRobbins.com

SMARTStartPasco.com

Hosts & Guests

John Graden

Tony Robbins

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4. Brian Tracy: What Adults Want in a Martial Arts School

Season 1, Episode 4

Interview with Brian Tracy pt. 1

In this episode Tony Robbins talks about the importance of gaining control and awareness of your emotions.

Show 4–Guest: Brian Tracy

Sales expert Brian Tracy gives his insights as to what adults want in a martial arts class and what they won’t tell you they want.

Brian Tracy is one of the world’s leading motivational speakers and sales coach, he is also a martial artist and a contributing author to the MATA Instructor Certification program at MATACertification.com

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Let me know what you think and don’t forget to hit the subscribe button and share this with your friend. 

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  • Why curriculum is critical to the sales process

  • The danger of focusing on self-esteem in the marital arts classroom

  • What adults want in martial arts

  • What adults won’t tell you (I need confidence)

  • MATA Goals to Dramatically increase the number of people learning martial arts

  • Black Belt Eyes

  • How to go from black belt eyes to marketing eyes.

  • How to destroy your credibility

  • The combination of what is taught and how it’s taught

  • What adults want in class

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Teach Like a Pro Tip from John Graden

These lessons are straight from the MATA Certification Course at MATACertification.com

This week…

Concise Language

Teaching with fewer words is stronger than using more words. Using concise language shows that you are prepared and professional. It also shows that you know your purpose or goal in the lesson.

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Important Links

MartialArtsTeachers.com

JohnGraden.com

MATAInsurance.com

TonyRobbins.com

SMARTStartPasco.com

Hosts & Guests

John Graden

Brian Tracy

2. Tony Robbins Describes How Martial Arts Can Be Used To Combat Procrastination

Season 1, Episode 2

Interview with Tony Robbins 2

Interview with Tony Robbins teaches you how to use martial arts to combat procrastination.

Show Two–Guest: Tony Robbins

Teach Like a Pro Tip: No Rescues

Here is part 2 of my interview with the Bruce Lee of Motivation, Tony Robbins.

In this episode, Tony shares some amazing stories of people who have overcome huge obstacles to succeed, including Dog the Bounty Hunter.

Tony tells us why he got into the martial arts and why he wanted to earn his black belt.

Tony describes the mindset that Dog “The Bounty Hunter” used to capture over 4,000 criminals without a gun.

Tony finishes with the amazing story of W Mitchell.

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Let me know what you think and don’t forget to hit the subscribe button and share this with your friend. 

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1:00 Dog

3:00 Martial Arts Metaphors

4:15 Tony earns his black belt

4:20 When he pushed it too hard in training

4:50 You don’t have to be a fanatic to be successful

5:25 How to end procrastination

6:00 The Pain Pleasure Principle

9:30 How to take control of your inner voice

9:20 W. Mitchell

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Teach Like a Pro Tip from John Graden

These lessons are straight from the MATA Certification Course at MATACertification.com

This week…

No Rescues

It’s not teaching if you are finishing the answers you ask to your students.

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Important Links

 MartialArtsTeachers.com

JohnGraden.com

MATAInsurance.com

TonyRobbins.com

SMARTStartPasco.com

Hosts & Guests

John Graden

Tony Robbins

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