A Mouth Full of Nothing Bully Seminar

Don’t Be This Guy

October is National Bullying Prevention Month.

When I was a school owner, I was high profile in my area. I had a cable TV show, I was a returning guest on local talk shows, and local reporters would call me on a regular basis to see if I had anything going on. 

As you can imagine, when a bullying situation made the headlines, I was called for interviews and comments.

Of course, being a marketer, I would always schedule an anti-bully/anti-abduction seminar for the community.

These events were packed. In fact, one time, I had to do three back-to-back seminars in one day because over 200 people had enrolled.

There was one problem though. I had no idea what I was talking about. You couldn’t Google “anti-bullying skills.” You had to go to the library or bookstore and even then, there was little material. 

So I did what most instructors did then and do now. I simply taught, what I thought were, basic self-defense techniques. There was no plan for the family to follow. There was no strategy for the students to implement. 

There was no substance to what I was teaching. It was a basic defense against a push and a get to the groin along with a wrist escape or two.

Because I was a good speaker/teacher and the local martial arts star, no one questioned it because they had nothing to compare it with. So, I was able to scoot by.

Don’t be that guy.

Today, it’s a different world. If you are doing anything remotely similar to what I just described you should be beaten with a shinai. 

With resources like COBRA-Defense, there is no excuse for not being the local expert on the topics of anti-bullying and anti-abduction.

So, let’s take a moment to help you evaluate your bully program.

What is your program’s source of information? Is it based on YouTube videos? Yelling, “Get back!”? Using martial arts techniques? Not enough.

You have to ask yourself, “Who deals with bullies day-in and day-out? Teachers? They often will defer responsibility. Black belts? I’ve met plenty of black belt bullies, but having a black belt has nothing to do with dealing with bullies. 

Law enforcement and prison guards deal with bullies of the worst kind; Adult bullies who are merciless. Chris Sutton, the founder of COBRA was a street cop, sheriff, and maximum-security prison guard for juveniles. 

These are bad people. Not only did Chris have to deal with these people, but he had to write out reports on each incident.

In time, he started to notice some patterns and solutions that he has included in the COBRA Anti-Bully Program. (SelfDefenseBusiness.com)

That is a solid source of information.

2. Is the program realistic?

If the title is, “Bully-Proof” then you know the program is not realistic. Anyone can be bullied. No one can be bully-proof. You can teach people to become bully resistant, but not bully-proof.

3. Does the program have specific strategies and tactics on how to inform the school, teacher, and/or workplace employer of the situation in a manner that motivates them to help bring the situation to an end?

If your program just suggests, “Tell the teacher,” that’s not enough. Nor is it helpful.

I could go on but, you get the idea. In today’s world, if you teach a “mouthful of nothing” anti-bully seminar, it’s going viral. People love nothing more than pointing out false and misleading advertising. 

You can get a copy of my book, How to Stop a Bully Without Violence or Confrontation at AntiBullyPlan.com. It’s the COBRA system with my own contributions.



Empower Kickboxing Overview

Easy to Teach with Fewer Classes. Easy to Learn. 

A Simple Comparison

High Block in Forward Walking Stance

Hook Punch in Guarding Stance


1. Which skill do you want to teach?
Front stance high block or fighting stance hook?

2. What skills do you want to teach each day?
Complex skills or simple skills?


1. Which skill makes more sense? Complex or simple?

2. Which skill is easier to learn? Complex or simple?

3. Which skill is easier to understand? Complex or simple?

The Smoke and Mirrors of
Traditional Martial Arts

To be clear, there is nothing wrong with teaching traditional martial arts if that’s your passion. Many people teach Russian ballet, but they don’t call it self-defense.

We are just more focused on the benefits for students than perpetuating out-dated skills.

How Many Stances have to be learned in a Traditional Martial Arts Style?

Traditional Style Stances: 4–31

Click to see all 31 stances

The Minimum

1. Horse Stance

2. Front Stance

3. Back Stance

4. Cat Stance

The Japanese Additions

5. Heisoku-dachi (閉足立, Feet together stance)

6. Musubi-dachi (結び立, Joining stance)
Heels together, toes open at about 45 degrees. 

7. Musubi-dachi-heiko (結び立-平行)
From musubi-dachi, open heels until both outer edges of feet are parallel. 

8. Hachiji-dachi (八字立, natural stance, literally “stand like the character 八”)

9. Uchi hachiji-dachi (内八字立, literally “stand like the upside-down character 八”)
The feet are shoulder width apart, toes facing inwards at 30-45 degrees, knees tense. 

10. Heikō-dachi (平行立, parallel stance)

11. Seisan-dachi (十三立, universal stance)

12. Renoji-dachi (レの字立, stand like the character レ)
Feet are at the shoulder width. 

13. Teiji-dachi (丁字立, stand like the character 丁)
Similar to renojidachi, but if the front foot is brought back, its heel will touch the middle of the rear foot, thus the foot print is shaped like the character 丁 (or letter T).

14. Chokusen-seisan-dachi (直線十三立, straight line universal stance)
15. Sagi-ashi-dachi (鷺足立 Heron-foot stance) also known as Tsuru-ashi-dachi (鶴足立 Crane-foot stance)

16. Naihanchi-dachi (内歩進立)
The feet are wider than the shoulder width, with their outer edges parallel. 

17. Sanchin-dachi (三戦立 Three Battles stance)
The stance is fixed and tensed in the same way as Naihanchin-dachi

18. Hangetsu-dachi (半月立, Halfmoon stance)
A version of sanchin used in some karate styles, particularly Shotokan

19. Moto-dachi (基立, Foundational stance)
The stance is shin length and around two fist widths wide, with both legs slightly bent, the front foot facing straight forward and the back foot pointed outward at about 20-30 degrees.

20. Kosa-dachi (交差立, Crossing stance)
From Moto-dachi, bring the back leg forward so that the back knee is tucked in to the back of the front knee, with only the toes and ball of the back foot on the floor. 

21. Han Zenkutsu-dachi (半前屈立, half zenkutsu), also known as Sho Zenkutsu-dachi (小前屈立, short zenkutsu)
Shortened and raised zenkutsudachi, this stance is slightly lower than moto-dachi

22. Han-Kokutsu-dachi (半後屈立, half kokutsu), also known as Sho Kokutsu-dachi (小後屈立, short kokutsu)
Shortened and raised kokutsudachi.

23. Kiba-dachi (騎馬立, horse stance or rider stance)
This stance is not used in all styles of karate because of strong tension that it requires, instead it is often replaced by Shiko-dachi.

24. Shiko-dachi (四股立, square stance, often called horse stance where kibadachi is not used)
Same as Kiba-dachi but the toes face out at about 45 degrees.

25. Zenkutsu-dachi (前屈立, forward stance)
This is a long frontal stance where the weight is mostly on the front leg.

27. Nekoashi-dachi (猫足立, cat foot stance)
All weight rests on the back leg, which is bent at the knee. 

28. Iaigoshi-dachi (居合腰立, Kneeling stance)

29. Fudō-dachi (不動立, unshakable stance) also called Sōchin-dachi (壯鎭立) after kata Sōchin

30. Kōkutsu-dachi (後屈立, back long stance)
This is a mirror image of zenkutsudachi, where the rear leg is bent strongly at the knee and the front leg is either straight or slightly bent, depending on the style.

31. Sōkutsu-dachi (側屈立, side long stance)
Often conflated with kōkutsu-dachi, this is a variant of kōkutsu where the head faces the direction perpendicular to the line on which the feet stand.

Empower Kickboxing Stance: 1

1. Guarding or Fighting Stance.

Major Martial Arts Contradictions


(First half of a traditional class is spent on basics and kata)

1. Put your hand on your hip.

2. Chin up and still.

3. Keep your head up.

4. Square your shoulders to the front.

5. Leave your punch out.

6. Full step-through to punch.

7. Cross your arms, step, and block.


(Second half of class during drills and sparring)

1. Keep your hands up.

2. Chin down. Move head.

3. Keep your head down.

4. Turn your body to protect your center line.

5. Snap your punch back.

6. Step in to fire your punch. 

7. There is no time to cross arms and step. Block in your fighting stance.

How We Are Different

1. This is NOT fitness kickboxing. Empower Kickboxing is a rank-based martial arts system designed by John Graden.

2. Students may attend any class. Instructors can reduce their teaching load because all students can attend any class.

We do suggest separating classes by age. 4 – 6, 7 – 12, 13+, and family classes.

3. Testing is optional for the school. Some award rank in paid belt exams while others award rank after a certain number of classes have been attended.

4. New students can be oriented into a class within 5 – 7 minutes. No need for separate trial lessons.

5. Because we do NOT teach any traditional stances, basics, or kata we spend more time on the skills that students benefit from the most.

This creates a higher level of skill and student retention.

Super Easy to Teach

1. Most styles are designed to be difficult to learn and teach.

2. Most schools teach more material than necessary.

3. Most schools teach skills that are out-dated and will never be repeated outside of the classroom. 

When is the last time you did kata for a personal workout? 

Providing Students What They Want

1. Would you take your kid to a swimming school that takes longer to teach your child to swim? It’s human nature to want to learn faster not slower.

2. Empower Kickboxing creates excellent black belts in less than half the time of a regular martial arts school. 

3. Rather than teaching complex forms and techniques, we teach students how to master the basics of balance, striking, kicking, self-defense, and sparring. 

4. We have a huge catalog of drills and scenarios with the best of martial arts, kickboxing, self-defense, weapons, and ground defense. 

5. Students train hard and gain a high skill level because they don’t have to learn a lot of awkward material they didn’t sign up for. 

6. All ranks can be in the same class which reduces the number classes that you have to each.

7. Students are more comfortable in black sweat pants or gi pants, their belt, and a school t-shirt rather than a traditional gi.

Become a Licensee

As and Empower Kickboxing™ licensee, you will get access to our proprietary system of marketing, lesson plans, and the support you need to succeed. Plus, MATA-Pro membership and the MATA Life Skills Program are included.

Total Support

In addition to a beautiful branded website, you’ll get proven tools and campaigns to help you grow including email, text, and video marketing, seasonal marketing and social media campaigns.

The Power of Branding

1. A professional brand builds confidence in consumers.

2. Provides the collective support of John Graden and other licensees.

3. While licensees are not required to “follow the system,” Empower Kickboxing is a proven success.

4. Licensees are permitted to use either Empower Boxing logo and/or Empower Kickboxing logo.*

*certain restrictions apply

Two Options for Licensing

Add Empower Kickboxing to your existing facility.
If you already have a school or gym, add Empower Kickboxing to expand your market.
Own and operate an Empower Kickboxing school.
Own and operate your own Empower Kickboxing school in your market.*
*certain restrictions apply

Frequently Asked Questions

What is Empower Kickboxing™?

Empower Kickboxing™ (EKB) is a White to Black Belt based curriculum and business system designed by John Graden.

The real value of EKB will be in the class-by-class lesson plans that will available via a members only web site. Each section of every class will be taught and demonstrated on streaming video much like the video on EKB.

Do I have to use the entire curriculum and replace my current program?

Not at all. Here are the various ways our current Founding Members plan to use EKB:
a. As their main program;
b. As a BBC Curriculum;
c. As a Master’s Club Curriculum or;
d. As a black belt curriculum (depending on your system).
e. Some will simply pick and choose techniques to layer into their current program.
f. Some will use it to streamline the operations of additional locations.
You have total control and flexibility with the program.

Is there a class I have to take to be ready to teach?

You must complete the MATA Certification Program before launching the Empower Kickboxing program. The Certification Fee is waived for Empower Kickboxing licensees.

Do I need to drop my current curriculum to do EKB?

No. You may and most of you will, but you may want to simply insert various elements of EKB into your current program until you get comfortable with the program.

We’re confident most schools will transition over but we’re happy to let them do it on their time. Some schools are using EKB as their Black Belt Club or Masters’ Club Program.

How do I transition existing students so they maintain rank and don’t lose time in rank for the next belt?

While this will vary school to school and system to system, we suggest you look at the EKB ranking system for year one. You then match up the EKB ranks with your students’ ranks.

For instance, if you have an XYZ color student who has been training for six months, that would equate to a EKB High Orange or Green belt. So, rather than having to go through six two-month semesters, this student might only do three semesters and then graduate into the Intermediate Year Two EKB Program.

Should I shut down and prepare, then have a student meeting or something?

No need to shut down. Start introducing the techniques to your students in class to build support and excitement. Create enthusiasm for these combinations before making changes to requirements. We will help you make the transition. In our experience, students really enjoy the combinations and see the Instant Value they bring to the class.

Do I have to change my school name to Empower Kickboxing™?

No. Empower Kickboxing™ is the name of the branded curriculum. Think about a camera store that sells Nikon. They advertise that they sell Nikon, but the store name is not Nikon. Empower Kickboxing™ is like that. You may be USA Karate which offers the Empower Kickboxing™ curriculum.

Do I need to leave my current organization?

That’s entirely up to you. EKB doesn’t require you to be exclusive to EKB. Mr. Graden has always had the philosophy that the freedom to learn and grow shouldn’t be restricted by politics.

The Empower Kickboxing™ License

  1. Use of Empower Kickboxing™ logo & brand
  2. A branded Empower Kickboxing website
  3. Access to curriculum lesson plans
  4. Access to Life Skills Curriculum
  5. 15-mile territory protection
  6. Branded collateral material
  7. Coaching and Support from John Graden
  8. Martial Arts Teachers Association membership for Master Instructor
  9. 100% Discount on MATA Certification and Rank Program for Master Instructor
  10. SEO for your new website*

* Business Directories Listings
* Authority Local Citations Listings
* Press Release Marketing
* Facebook & Instagram ads done for you
* YouTube Channel designed and optimized for you
* Onsite SEO

* (does not include hard costs such as Facebook ad cost.)

Special Stimulus Offer During the Virus

Many schools have experienced a downturn in attendance in the first quarter of 2020 due to the virus.

In order to help schools to attract and engage both current and new students, we are cutting the Empower Kickboxing™ license fee by over 50% until all 50 states are open.

All new member license are subject to a 12-month minimum.


Regular License $197 per month

Stimulus Rate $97 per month ($100 off)


Contact us to set up a phone call to evaluate your situation and see if Empower Kickboxing is a good fit for you. 

(727) 279-0505

Dr. Judy Flury Named to MATA Certification Board

martial arts instructor certification

5th-degree black belt, Dr. Judy Flury opened her taekwondo school at age 17 while a junior in high school.

Once she graduated from high school, Dr. Flury ran her karate school while also attending college and then graduate school, ultimately earning a doctorate in personality psychology from the University of Texas at Arlington.

Dr. Flury is the author of “Raising a Real Winner: How to Teach Your Child the Qualities of Success” and has written or contributed to many book chapters and articles in various psychological publications.

All 23 board members have a black belt and are recognized experts in their pedagogical fields.

MATA Founder John Graden says, “I’ve been friends with Dr. Judy is one of my favorite people in the martial arts. She’s smart and brings a wealth of experience as a professional martial arts school owner and Ph.D.”

About her addition to the board, Dr. Flury says, “It is truly an honor to be on the MATA Certification Board, given its creator. From his WAKO world championship title to his creation of the first professional association, trade journal, and universal instructor certification program for martial artists, to his best-selling books on martial arts business and personal development, John Graden is a true pioneer. I’m delighted to be associated with this certification program that was created by “the Teacher of Teachers.” 

Parents Need Your School Now More Than Ever

Early Summer Camp

Parents go to work but their kids are not going to school.

Though the economy is slowly reopening, parents face a real challenge because they are returning to work but have children that are not returning to school.

This leaves a supervision gap each day. Your school can fill that gap.

You can create and market an early Summer Camp to serve these families and inject some much-needed revenue into your school.

Summer Camps average $150 – $250 per WEEK per student.

Be very careful not to run the camp as a daycare unless you’re licensed as a daycare center. It’s a martial arts summer camp with two classes per day.

You can offer:

      • Martial Arts Training
      • Martial Arts Projects including action video scenes
      • Crazy Kicks, tricks, forms training, rubber weapons training 
      • Team-Building, including performance games, fun with instructors, and team battles, contests, and challenges.
      • Martial Arts Leadership Development, including public speaking and life skills.
      • Anti-Bully Training
      • Anti-Abduction Training
      • Free Time, including reading, art projects and, G-rated movies
      • Padded Weapons and sparring drills
      • Off-Site Field Trips such as swimming, movies, bowling, and more.

Because of social distancing, space will be limited, so provide an incentive discount of $50 for early enrollment.

For instance, Summer Camp Weekly Fee: $200. Save $50 and pay only $150 if you enroll in May.

MATA has an extensive Summer Camp training program. 


11. A Plan for Reopening Your Martial Arts School Post COVID-19

MATA Podcast 11

A Plan to Reopen Your Martial Arts School

How to connect with your current students and attract new students when your martial arts school reopens post COVID-19.

Covid Reopen

How to connect with your current students and attract new students when your martial arts school reopens post COVID-19.

3:40 Shoot video message to inform and invite your students back

4:00 New class structure 

4:55 Attire for students

6:00 Curriculum Upgrade Overview

6:15 Update Waiver

6:40 Update Schedule for social distancing

7:30 Solution for schedule

9:00 Advanced Technique

10:15 Be the upbeat leader

11:00 Curriculum overview

15:00 Kata for repetition?

Hosts & Guests

John Graden

Tony Robbins

CopyEmail LuckyOrange