June/July is the time to begin back to school marketing for martial arts schools. One of the major challenges we hear constantly from martial arts instructors is that the schools in their area prohibit any company from marketing to their students. Here are five proven methods to get your martial arts school into the public schools.

Here are five creative ways to get into schools. Our plan is to bypass the principal and connect directly with the teachers and related groups like the PTA.

  1. Host an anti-bully seminar at your martial arts school as a fundraiser for local schools that your students attend. Charge $20 – $50 per attendee with all funds going to local schools. Let the attendee choose what school to give the funds to. You can even let the attendee fill out their check to the school    
  2. Create a special PTA fundraiser. Offer a six-week program of two classes a week with a uniform for a cost of $60. $40 goes to the PTA and $20 to cover the uniform expense
  3. Offer a free self-defense seminar for teachers. Or, charge $49 or so for the class, but make it free for teachers.
  4. Find classes that you can teach for a day. For instance, a class on Eastern Humanities might let you make a presentation about the Asian origins of the martial arts. A Public Speaking class might let you present a segment on teaching. A Small Business class might like for you to come in to discuss owning a small business. A Psychology class might let you talk about self-confidence. Of course, PE teachers and Sports Coaches might let you run their class through some martial arts based warm ups and drills.
  5. Extend a 10-20% discount to all teachers and promote it in the school newsletters.

In every case, market to teachers through your current student base, Facebook and Linkedin groups. Most schools have FB pages that you can request to list your event on. Be sure also to send out emails and press releases to your local media outlets.

How have you been successful getting into schools? Please comment and share.


John Graden
John Graden

John Graden is widely credited with leading the martial arts school business into the modern age. He is the founder of the first successful professional association and trade journal. MA Success editor John Corcoran first called him a “visionary” in 1995. Martial Arts World magazine dubbed him, The Teacher of Teachers. Mr. Graden’s leadership was recognized in many mainstream media outlets including a cover story on the Wall Street Journal, documentaries on A&E Network, and as a guest on the Dr. Oz Show and many others.