Season 1, Episode 4
Interview with Brian Tracy pt. 1
In this episode Tony Robbins talks about the importance of gaining control and awareness of your emotions.
Show 4–Guest: Brian Tracy
Sales expert Brian Tracy gives his insights as to what adults want in a martial arts class and what they won’t tell you they want.
Brian Tracy is one of the world’s leading motivational speakers and sales coach, he is also a martial artist and a contributing author to the MATA Instructor Certification program at MATACertification.com
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Why curriculum is critical to the sales process
The danger of focusing on self-esteem in the marital arts classroom
What adults want in martial arts
What adults won’t tell you (I need confidence)
MATA Goals to Dramatically increase the number of people learning martial arts
Black Belt Eyes
How to go from black belt eyes to marketing eyes.
How to destroy your credibility
The combination of what is taught and how it’s taught
What adults want in class
Teach Like a Pro Tip from John Graden
These lessons are straight from the MATA Certification Course at MATACertification.com
Teaching with fewer words is stronger than using more words. Using concise language shows that you are prepared and professional. It also shows that you know your purpose or goal in the lesson.