Info for Martial Arts School Owners and Instructors

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4. Brian Tracy: What Adults Want in a Martial Arts School

by | Offline Marketing & Sales

Season 1, Episode 4

Interview with Brian Tracy pt. 1

In this episode Tony Robbins talks about the importance of gaining control and awareness of your emotions.

Show 4–Guest: Brian Tracy

Sales expert Brian Tracy gives his insights as to what adults want in a martial arts class and what they won’t tell you they want.

Brian Tracy is one of the world’s leading motivational speakers and sales coach, he is also a martial artist and a contributing author to the MATA Instructor Certification program at


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  • Why curriculum is critical to the sales process

  • The danger of focusing on self-esteem in the marital arts classroom

  • What adults want in martial arts

  • What adults won’t tell you (I need confidence)

  • MATA Goals to Dramatically increase the number of people learning martial arts

  • Black Belt Eyes

  • How to go from black belt eyes to marketing eyes.

  • How to destroy your credibility

  • The combination of what is taught and how it’s taught

  • What adults want in class


Teach Like a Pro Tip from John Graden

These lessons are straight from the MATA Certification Course at

This week…

Concise Language

Teaching with fewer words is stronger than using more words. Using concise language shows that you are prepared and professional. It also shows that you know your purpose or goal in the lesson.


Important Links

Hosts & Guests

John Graden

Brian Tracy

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