While promoting free seminars can be good for creating awareness and traffic, it’s even better if you can get paid for it. Here is an example of how I got a local non-profit to sponsor a COBRA-Defense Children’s Abduction Prevention (CAP) seminar that I taught at James Theros’ Level 10 Martial Arts in Palm Harbor, FL.
I’m not including the names of the contact and non-profit.
Five days out from the seminar, I received a letter in the mail from a local non-profit organization. I went to their website and submitted this email on Monday for a Saturday seminar.
Email 1- From Me to Them
Subject: Letter from JSP re: Anti-Bully and Child Abduction Prevention Workshop
I received a letter today from you guys with an insert for the Non-Profit. That is commendable.
I am looking for an organization that would partner with me to teach families how to deal with bullies and how to prevent child abduction.
The Non-Profit is fund raising to assist the less fortunate in our community such as house repairs, providing food, hygiene products to the homeless and so forth. Your endeavor is also commendable. At this time we would like to donate funds for 5 tickets hoping this will help you reach your goal. If you know of anyone who may need our services please send them our way and also if you know of people that would like to donate to our cause have them reach out to me.
Email 3-My response
Sent: Wednesday, August 07, 2019 11:00 AM
To: Michael T
Subject: RE: Letter from JSP re: Anti-Bully and Child Abduction Prevention Workshop
Good morning Mike,
Thanks so much for your response and donation. I think I know the perfect family for your 5 ticket donation.
I can also help with the Non-Profit with social media, press releases, etc…
Email 4-Their response
I just talked to my partner and we will go 10 tickets now, let me know how to get you the funds. Credit Non-Profit and thanks for any media coverage.
The week after the event, they sent me a check for $290. Not bad for a couple of emails.
This kind of sponsorship really has no limits in size or scope. Have you had events sponsored? Would you like to learn more about this? Just comment below.
Here is a live demonstration of the realities of using a gun for self-defense. NOTE: The entire Real Estate Safety Seminar is available in the MATA Store.
We see tons of security video showing someone being robbed or violently attacked.
While a self-defense expert may have some tactical comments, the knee-jerk response post from untrained people is something like, “That’s why I carry a Glock!”
I have never shot a gun*, so I have no business teaching someone how to use one. So, while I may be a white belt in gun use, Chris Sutton of COBRA-Defense is a 10th-degree black belt in firearms.
Not only does he spend hours a month in a gun range he is a highly trained former street cop, county sheriff, and maximum security prison guard.
He has arrived on many crime scenes where the use or attempted use of a gun did not go down as smooth as a scene from a John Wick movie.
In this demonstration, he illustrates the serious challenges of relying on a firearm for self-defense.
[bctt tweet=”In this demonstration, Chris Sutton illustrates the serious challenges of relying on a firearm for self-defense.”]
NOTE: No demo in the COBRA-Defense system is EVER rehearsed. We always pull a stranger from the audience/class and see how things play out naturally rather than a fake fight and fake responses.
Also, notice Chris is not using any special physical skills. 90% of the COBRA curriculum are mental strategies, understanding, and planning. The other 10% are skills you have to use if your prevention measures are breached.
What do you think? Please share and comment.
* Maybe that’s why my new book is titled, Unarmed and Dangerous.
A beginner student called by an instructor to participate in a sword demonstration instead got an accidental blade through the eye that pierced his skull and left him blind, paralyzed and brain-damaged, according to a $9 million lawsuit filed against the teacher and his school in Oregon. Read the article
In every market or every measurement, there is a top third, middle third, and bottom third. Whether it’s weight, height, grades, or IQ there is always a spectrum.
People tend to gravitate and adopt the belief systems of the third they are in. For instance, the worldview of earning money is completely different for people raised in the bottom third of income compared to those raised in the top third.
When kids are raised in the bottom third, they may be taught that rich people are evil and that the only reason they got rich was by stepping on the little guy.
That not only creates a victim mindset, but it implies that you will always be one of the little guys. It’s a message without hope.
This mindset was illustrated in April when I posted the story of how our COBRA-Defense instructors, Joe Robaina of Miami, FLearned $9,500 for ten private lessons.
I shared the story to inspire and educate instructors with, what I deemed, a success story.
When the post hit social media, some of the comments from martial artists were negative. The responses are pretty much summed up in one guy’s comment, “That’s an f******* ripoff!”
By what or who’s standard is that a ripoff? Just because you can’t imagine having that kind of money, doesn’t mean it doesn’t happen. It’s a matter of values.
The client was a self-made multimillionaire with a private jet. He valued time with his family more than money. To save time not money, he wanted to squeeze a 5-week academy into two 5-hour days.
That’s a hard concept to grasp when you’re trading time for money in a low-paying hourly job that you only have because you value money over time.
Far from being a ripoff, the private COBRA-Defense training was a godsend and he was “blown away” by the training. That speaks to the COBRA system and Joe Robaina’s focus on that top third.
While most COBRA instructors charge $299 for a Ten-Week academy, Joe charges $600. When I was in his school on June 7th, he already had 17 people paid and enrolled in his Academy 77 with a week to go.
The lesson is that in every area, there is a top third, middle third, and bottom third of wealth and income. Just because you may have been raised in the bottom doesn’t mean everyone was.
Learn how to focus, think, and operate as a successful person and you have a much better chance of becoming one rather than resenting their hard work and good fortune.
Former Concrete Company Manager Grateful for COBRA and MATA
It’s a classic American success story. Sidney Burns of Bedford, VA, has grown from a karate crazed 8-year old to a master instructor with a well-established school and a year-old COBRA-Defense location that has rocketed out of the starting box.
Like many martial arts professionals, Master Burns started out teaching in a YMCA until 2012 when he opened Blue Ridge Martial Arts in Bedford, VA.
Sidney says that the best thing about his business is that he feels as though he hasn’t worked a day at it.
When he compares his current position to his days as General Manager of a concrete company, he can’t help but smile. But, he knows he didn’t get to where he’s at alone. Standing right beside him in full support is his wife of 29-years, Lisa and chief instructor, Lorna Coyle.
Sidney Burns and Lorna Coyle
Master Burns joined MATA in 2016 and quickly completed the MATA Certification course along with his staff. He says, “MATA is a quality, professional organization. I wanted my instructors and myself to be certified by the best. It’s just easier to follow the MATA program than to jump around chasing fads.”
He also discovered COBRA through MATA and quickly saw an opportunity to lock in the territory. According to Burns, “As with most martial arts schools, we struggled to enroll adult students. COBRA is an awesome program that fills that gap.”
His focused efforts with his COBRA school are already paying high dividends with group and high-end private classes.
Many MATA member schools teach COBRA as part of their school’s programs, but Sidney chose to open a separate location for COBRA. He said, “COBRA is so attractive to adults, that we wanted to expand to a larger town to reach more people. COBRA was surprisingly easy to implement. It gives you all the tools and support from headquarters for us to make that transition.”
As he looks back to his humble beginnings at the Y, he has learned some important lessons. He says to, “Be careful who you listen to and surround yourself with high achievers. Helping others see their potential is a tremendous honor. There is no better profession than teaching martial arts and self-defense.”
Sidney and Lisa Burns have made it a point to be a positive source of support for the community as well. From working with a suicide prevention group to sitting on the board of Bedford Christian Services, they are committed to leveraging their unique skills and talents to help make Bedford, VA a better place for all. It seems to be paying off.
Congratulations to Master Sidney Burns and the entire Blue Ridge Martial Arts team.