Martial Arts Teachers’ Merges with GenerateMoreLeads.com to Provide World-Class Digital Marketing

Martial Arts Teachers’ Merges with GenerateMoreLeads.com to Provide World-Class Digital Marketing

Tampa Bay, FL – The Martial Arts Teachers’ Association (MATA) has merged GenerateMoreLeads.com (GML) into its marketing services platform for martial arts schools and suppliers.

Since 2003, the Martial Arts Teachers’ Association (MATA) has been the leader in providing martial arts instructors with high-level resources to plan, market, and manage their schools. 

MATA is now adding an extensive and professional digital marketing agency by merging GenerateMoreLeads.com (GML) into its service offerings.

Since 2010, GML has serviced mostly mainstream small and medium-sized businesses outside of the martial arts with comprehensive online marketing plans and campaigns.

While MATA and GML have not worked together in the past, they are both owned by MATA Executive Director John Graden. He says, “MATA has always provided the strategies, tools, and tactics for martial arts schools and gyms to market on- or off-line. Essentially, we’d teach school and gym owners how to market and sell their business, but they would then have to execute on the plan. That is both time-consuming and complex.”

That is the opposite of what GML does. According to Graden, “GML actually fulfills the marketing needs for small businesses. It builds business websites and crafts the SEO campaigns, Facebook ads, Google ads, content creation and directory listings for them. So we see this as a perfect fit at the perfect time because the economy is booming. Schools and gyms are clamoring to capitalize on the opportunities unique to online marketing without the headaches of doing it yourself.”

GML’s veteran team of dedicated digital marketing experts is now available to MATA members to provide high-level search engine optimization campaigns, social media ads and content, directory listings, customized PPC campaigns, and website design solutions.

#generatemoreleads

#martialartsteachers

#digitalmarketing

#martialartsmarketing

John Graden

MartialArtsTeachers.com

GenerateMoreLeads.com

(727)-279-0505

john@generatemoreleads.com

Jg@martialartsteachers.com

Iranian Defector: “All I want is taekwondo.”

Iranian Defector: “All I want is taekwondo.”

Iran’s Taekwondo Olympic medalist has announced on Instagram that she is defecting. 

Taekwondo bronze medal winner, Kimia Alizadeh is Iran’s sole female Olympic medal winner. EVER.

She accused the Iranian government of “oppression,” “lying” and “injustice.”

She also wrote on social media, “I am one of the millions of oppressed women in Iran with whom they have been playing for years.”

How brave is this? Iran is believed to execute more people each year than any other country.

Wikipedia reports that Iran carried out at least 977 executions in 2015, at least 567 in 2016, and at least 507 in 2017. The key words are “at least.”

Treason is an executable offense. 

According to the Daily Mail, an Iranian parliamentarian demanded answers and accused “incompetent officials” of allowing ‘Iran’s ‘human capital to flee” the country. 

Human capital?

Coming just days after Iran admitted to shooting down a passenger jet and killing 176 people, this is a major blow and may be front-page news for the coming week.

I want to help you get in front of this news. You might want to consider reaching out to your local media on social media and suggest that you can provide some perspective as a fellow martial artist.

She said she just wanted three things, “Taekwondo, and a happy and healthy life.”

This assertion will no doubt bring worldwide attention to the sport.

Be careful how you handle this.

Resist the “Taekwondo was more important than her country..” or any similar exploitation.

Instead, share some expert insight that might be framed as, “She showed tremendous courage. Martial arts instills an indomitable spirit and this is exactly what we are witnessing on the world stage. As martial artists, we all admire her courage.”

The combination of shooting down the plane and Kimia’s defection may go down in history as the ultimate 1-2 punch to the end of the current Iranian regime. 

No doubt, Kimia has opened the flood gates for many others to speak out or leave as well. 

Right now, she is the face of the modern Iranian and she will be etched in history forever as a black belt revolutionary. 

However, she is not the first martial artist to defect from Iran. In September 2019, Saeed Mollaei, an Iranian judoka, left the country for Germany.

See Iranian defector and taekwondo Olympic medalist Kimia Alizadeh compete.

Home 2020

Grow Your Martial Arts School

Since 1993, MATA has been the must-have membership for martial arts school owners. Get all the tools, connections, and answers you need to succeed.

The Martial Arts Teacher of Teachers

“On his path of inspiration, motivation, and unparalleled success, John Graden has had a profound impact on the manner in which thousands of martial arts are operated worldwide.” — Martial Arts World magazine

WHO ARE MATA MEMBERS?

Black belts working hard to create a great living for their families so they can focus on their passion for changing lives through their schools.

Earn more income

Learn how to create the revenue that you deserve for your hard work and the life-long benefits you provide your students.

Enroll more students

We’ll show you the programs to offer to move a stranger to a student and a student to a black belt and staff instructors.

Become the "go to" school

Learn how to become the school people think of and talk about when “martial arts” are mentioned in your town or area.

Recent MATA Certification Graduates

The MATA Instructor Certification Program provides teachers an effective process
to create and maintain a productive classroom environment.

“MATA is a professional and quality organization. I wanted my Instructors and myself to be certified by the best.”

— Sidney Burns, Blue Ridge Martial Arts

I am continually looking for ways to improve my teaching knowledge and the MATA Instructor’s Certification is one of the finest and most updated courses an instructor can take. I was impressed by the honesty of the content and detailed explanations of the various issues surrounding the teaching of Martial Arts these days.

“MATA is a professional and quality organization. I wanted my Instructors and myself to be certified by the best.”

— Sidney Burns, Blue Ridge Martial Arts

“Getting feedback on video from Mr. Graden was eye-opening. It was really helpful.”

Richard Brugger, Martial Arts for Life

LATEST NEWS AND TRENDS

Father Sues Karate School

Father Sues Karate School

STATEN ISLAND, N.Y. - A father alleges his son's leg was broken in a karate class in Feb. 2018 is suing the school. A father sued the school and his son's training partner, alleging they "negligently" caused his son's injury. The suit, filed in state Supreme Court,...

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Student Blinded by Injury Sues Instructor and Facility

Student Blinded by Injury Sues Instructor and Facility

A beginner student called by an instructor to participate in a sword demonstration instead got an accidental blade through the eye that pierced his skull and left him blind, paralyzed and brain-damaged, according to a $9 million lawsuit filed against the teacher and...

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A Lesson in Guns for Self-Defense

A Lesson in Guns for Self-Defense

https://vimeo.com/369583155 Live demo from COBRA-Defense Real Estate Agent Safety Seminar by Chris Sutton Here is a live demonstration of the realities of using a gun for self-defense. NOTE: The entire Real Estate Safety Seminar is available in the MATA Store. We see...

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Best Martial Arts School Testimonial Videos

Best Martial Arts School Testimonial Videos

Empower Boxing Testimonial Video

See the Dojo Karate Testimonial Video at the bottom of the page

Smart schools use video testimonials. Why? Because when prospects see everyday people talking about your school, they can relate. Video builds the trust factor much faster than text or imagery. It provides content that is engaging, human, and relatable.

When recruiting students and family members for video testimonials, understand that some will be nervous about going on camera. It helps to let them know that you can start an answer over so they don’t feel they have to be perfect.

A good structure is for the person to describe:

  1. Who they are.
  2. What benefits they were seeking and why.
  3. How your school helped them.

For instance:

I’m Nancy Smith. I have two boys who are 8 and 10. We were looking for something that they could do that would help them with their self-control. They were getting a little wild. My husband suggested martial arts so we looked around and picked USA Karate. It was a great decision. The boys are much more respectful and disciplined. That’s HUGE for us. Plus, they’re learning how to defend themselves, which I think every parent wants their kids to be safer, so we’re really happy with the program.”

A good question to start with is, “If you were telling a friend about our school, what would you tell them?” A variation might be, “If a friend was thinking of enrolling her kids into an activity, what would tell them about your child’s experience here?”

Shooting

You can use an iPhone to shoot these. Here are some things to remember.

  1. Keep the light behind you, not the subject.
  2. Be aware of backgrounds. You don’t want anything to distract the viewers.
  3. Listen for ambient sounds that the mic may pick up. Air conditioners, cool drink cases, and fans are typical culprits. You hear them so often it just becomes part of the white noise, but that noise can ruin the audio.
  4. Use a lapel mic when possible. You see in these videos, everyone has a lapel mic which is why the sound is so clean.

Editing

While you want to show the subjects face at the beginning after about 5-seconds cut away to “B-roll” video. B-roll is footage that shows and supports what the speaker is describing.

For example, “I’ve lost 20-lbs since I started…” You might cut away to footage of the speaker sweating in class.”

“My child has better concentration and focus…” Cut away to a shot of him or children in general focused on what the instructor is saying.

At the end of the video, cut back to the speaker.

Speed

Since you’ve made it this far, I’ll give you one of my secrets. Increase the speed of the video by 10%. This makes everything faster but not to the point of distraction. It makes the video more engaging, especially when there is only a face to watch on the screen. The Empower Kickboxing video above was sped up by 20%.

 

2018 Martial Arts Teacher of the Year

2018 Martial Arts Teacher of the Year

Former Concrete Company Manager Grateful for COBRA and MATA

It’s a classic American success story. Sidney Burns of Bedford, VA, has grown from a karate crazed 8-year old to a master instructor with a well-established school and a year-old COBRA-Defense location that has rocketed out of the starting box.

Like many martial arts professionals, Master Burns started out teaching in a YMCA until 2012 when he opened Blue Ridge Martial Arts in Bedford, VA.

Sidney says that the best thing about his business is that he feels as though he hasn’t worked a day at it.

When he compares his current position to his days as General Manager of a concrete company, he can’t help but smile. But, he knows he didn’t get to where he’s at alone. Standing right beside him in full support is his wife of 29-years, Lisa and chief instructor, Lorna Coyle.

martial arts instructor certification

Sidney Burns and Lorna Coyle

Master Burns joined MATA in 2016 and quickly completed the MATA Certification course along with his staff. He says, “MATA is a quality, professional organization. I wanted my instructors and myself to be certified by the best. It’s just easier to follow the MATA program than to jump around chasing fads.”

He also discovered COBRA through MATA and quickly saw an opportunity to lock in the territory. According to Burns, “As with most martial arts schools, we struggled to enroll adult students. COBRA is an awesome program that fills that gap.”

His focused efforts with his COBRA school are already paying high dividends with group and high-end private classes.

Many MATA member schools teach COBRA as part of their school’s programs, but Sidney chose to open a separate location for COBRA. He said, “COBRA is so attractive to adults, that we wanted to expand to a larger town to reach more people. COBRA was surprisingly easy to implement. It gives you all the tools and support from headquarters for us to make that transition.”

As he looks back to his humble beginnings at the Y, he has learned some important lessons. He says to, “Be careful who you listen to and surround yourself with high achievers. Helping others see their potential is a tremendous honor. There is no better profession than teaching martial arts and self-defense.”

Sidney and Lisa Burns have made it a point to be a positive source of support for the community as well. From working with a suicide prevention group to sitting on the board of Bedford Christian Services, they are committed to leveraging their unique skills and talents to help make Bedford, VA a better place for all. It seems to be paying off.

Congratulations to Master Sidney Burns and the entire Blue Ridge Martial Arts team.

Visit BlueRidgeMA.com

MATA’s Solution for Orphaned Black Belts

MATA’s Solution for Orphaned Black Belts

Joe Lewis Promotes John Graden to 7th

Joe Lewis Promotes John Graden to 7th Degree Black Belt


The Black Belt is the most well-known symbol of the martial arts. We all know that people perceive that the higher your Black Belt rank is the more accomplished you are.
However, many dedicated black belts like me were orphaned at some point in their career and left without an instructor to advance them in rank.

As I describe in my book, I was devastated when my instructor Walt Bone died in a plane crash in 1982. In 1983, Mike Anderson (Founder of the PKA, WAKO, Professional Karate magazine, and this thing called semi-contact karate) stepped in and promoted me.

Then Joe Lewis moved in with Mike in 1984. We became close friends and training partners. Over the course of the next 14 years, Joe Lewis promoted me through the ranks all the way to 8th in 2007.

Rank in martial arts is important. While there are no real standards, there is confidence in rank.

  1. Your students have more confidence in you because they see that you are still in the game.
  2. You have more confidence because you are advancing in the ranks of your profession.
  3. Regardless of the profession, advancement is always better than stagnation.

This is why I’ve created the MATA Rank Advancement Program. As the MATA Certification program has grown, graduates have been asking me if they could advance in rank under the MATA organization.

To be clear, MATA Certification is the first step to rank advancement. We’re not considering anyone who has not completed the MATA Certification course.

The requirements for the MATA Rank Advancement are not style oriented but are weighted on important technical skills and teaching ability.

 

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