Martial Arts Teachers’ Merges with GenerateMoreLeads.com to Provide World-Class Digital Marketing

Martial Arts Teachers’ Merges with GenerateMoreLeads.com to Provide World-Class Digital Marketing

Tampa Bay, FL – The Martial Arts Teachers’ Association (MATA) has merged GenerateMoreLeads.com (GML) into its marketing services platform for martial arts schools and suppliers.

Since 2003, the Martial Arts Teachers’ Association (MATA) has been the leader in providing martial arts instructors with high-level resources to plan, market, and manage their schools. 

MATA is now adding an extensive and professional digital marketing agency by merging GenerateMoreLeads.com (GML) into its service offerings.

Since 2010, GML has serviced mostly mainstream small and medium-sized businesses outside of the martial arts with comprehensive online marketing plans and campaigns.

While MATA and GML have not worked together in the past, they are both owned by MATA Executive Director John Graden. He says, “MATA has always provided the strategies, tools, and tactics for martial arts schools and gyms to market on- or off-line. Essentially, we’d teach school and gym owners how to market and sell their business, but they would then have to execute on the plan. That is both time-consuming and complex.”

That is the opposite of what GML does. According to Graden, “GML actually fulfills the marketing needs for small businesses. It builds business websites and crafts the SEO campaigns, Facebook ads, Google ads, content creation and directory listings for them. So we see this as a perfect fit at the perfect time because the economy is booming. Schools and gyms are clamoring to capitalize on the opportunities unique to online marketing without the headaches of doing it yourself.”

GML’s veteran team of dedicated digital marketing experts is now available to MATA members to provide high-level search engine optimization campaigns, social media ads and content, directory listings, customized PPC campaigns, and website design solutions.

#generatemoreleads

#martialartsteachers

#digitalmarketing

#martialartsmarketing

John Graden

MartialArtsTeachers.com

GenerateMoreLeads.com

(727)-279-0505

john@generatemoreleads.com

Jg@martialartsteachers.com

Iranian Defector: “All I want is taekwondo.”

Iranian Defector: “All I want is taekwondo.”

Iran’s Taekwondo Olympic medalist has announced on Instagram that she is defecting. 

Taekwondo bronze medal winner, Kimia Alizadeh is Iran’s sole female Olympic medal winner. EVER.

She accused the Iranian government of “oppression,” “lying” and “injustice.”

She also wrote on social media, “I am one of the millions of oppressed women in Iran with whom they have been playing for years.”

How brave is this? Iran is believed to execute more people each year than any other country.

Wikipedia reports that Iran carried out at least 977 executions in 2015, at least 567 in 2016, and at least 507 in 2017. The key words are “at least.”

Treason is an executable offense. 

According to the Daily Mail, an Iranian parliamentarian demanded answers and accused “incompetent officials” of allowing ‘Iran’s ‘human capital to flee” the country. 

Human capital?

Coming just days after Iran admitted to shooting down a passenger jet and killing 176 people, this is a major blow and may be front-page news for the coming week.

I want to help you get in front of this news. You might want to consider reaching out to your local media on social media and suggest that you can provide some perspective as a fellow martial artist.

She said she just wanted three things, “Taekwondo, and a happy and healthy life.”

This assertion will no doubt bring worldwide attention to the sport.

Be careful how you handle this.

Resist the “Taekwondo was more important than her country..” or any similar exploitation.

Instead, share some expert insight that might be framed as, “She showed tremendous courage. Martial arts instills an indomitable spirit and this is exactly what we are witnessing on the world stage. As martial artists, we all admire her courage.”

The combination of shooting down the plane and Kimia’s defection may go down in history as the ultimate 1-2 punch to the end of the current Iranian regime. 

No doubt, Kimia has opened the flood gates for many others to speak out or leave as well. 

Right now, she is the face of the modern Iranian and she will be etched in history forever as a black belt revolutionary. 

However, she is not the first martial artist to defect from Iran. In September 2019, Saeed Mollaei, an Iranian judoka, left the country for Germany.

See Iranian defector and taekwondo Olympic medalist Kimia Alizadeh compete.

Home 2020

Grow Your Martial Arts School

Since 1993, MATA has been the must-have membership for martial arts school owners. Get all the tools, connections, and answers you need to succeed.

The Martial Arts Teacher of Teachers

“On his path of inspiration, motivation, and unparalleled success, John Graden has had a profound impact on the manner in which thousands of martial arts are operated worldwide.” — Martial Arts World magazine

WHO ARE MATA MEMBERS?

Black belts working hard to create a great living for their families so they can focus on their passion for changing lives through their schools.

Earn more income

Learn how to create the revenue that you deserve for your hard work and the life-long benefits you provide your students.

Enroll more students

We’ll show you the programs to offer to move a stranger to a student and a student to a black belt and staff instructors.

Become the "go to" school

Learn how to become the school people think of and talk about when “martial arts” are mentioned in your town or area.

Recent MATA Certification Graduates

The MATA Instructor Certification Program provides teachers an effective process
to create and maintain a productive classroom environment.

“MATA is a professional and quality organization. I wanted my Instructors and myself to be certified by the best.”

— Sidney Burns, Blue Ridge Martial Arts

I am continually looking for ways to improve my teaching knowledge and the MATA Instructor’s Certification is one of the finest and most updated courses an instructor can take. I was impressed by the honesty of the content and detailed explanations of the various issues surrounding the teaching of Martial Arts these days.

“MATA is a professional and quality organization. I wanted my Instructors and myself to be certified by the best.”

— Sidney Burns, Blue Ridge Martial Arts

“Getting feedback on video from Mr. Graden was eye-opening. It was really helpful.”

Richard Brugger, Martial Arts for Life

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How to Get Your Seminar Sponsored

How to Get Your Seminar Sponsored

While promoting free seminars can be good for creating awareness and traffic, it’s even better if you can get paid for it. Here is an example of how I got a local non-profit to sponsor a COBRA-Defense Children’s Abduction Prevention (CAP) seminar that I taught at James Theros’ Level 10 Martial Arts in Palm Harbor, FL.

I’m not including the names of the contact and non-profit.

Five days out from the seminar, I received a letter in the mail from a local non-profit organization. I went to their website and submitted this email on Monday for a Saturday seminar. 

Email 1- From Me to Them

Subject: Letter from JSP re: Anti-Bully and Child Abduction Prevention Workshop

Hi Mike,

I received a letter today from you guys with an insert for the Non-Profit. That is commendable. 

I am looking for an organization that would partner with me to teach families how to deal with bullies and how to prevent child abduction.

The idea is simple. 

  1. I set a date for a 2 hour Anti-Bully and Child Abduction Prevention Workshop seminar. 
  2. The company agrees to purchase 50 tickets @$20 each. The company and I promote the event to our platforms. I also promote it to the Tampa Bay media. 

For $1,000, the company enjoys the goodwill of providing invaluable training for Tampa Bay families and whatever additional business the exposure brings.

I am teaching one this Saturday at 9am in Palm Harbor. If you’d like to bring your family, just let me know. You can find out about the event here. 

Anti-Bully and Child Abduction Prevention Workshop

Thanks,

 John Graden

Executive Director

USASelfDefense.com

Email 2-Their response

Hi John,

The Non-Profit is fund raising to assist the less fortunate in our community such as house repairs, providing food, hygiene products to the homeless and so forth. Your endeavor is also commendable. At this time we would like to donate funds for 5 tickets hoping this will help you reach your goal. If you know of anyone who may need our services please send them our way and also if you know of people that would like to donate to our cause have them reach out to me.

Email 3-My response

Sent: Wednesday, August 07, 2019 11:00 AM

To: Michael T

Subject: RE: Letter from JSP re: Anti-Bully and Child Abduction Prevention Workshop

Good morning Mike,

Thanks so much for your response and donation. I think I know the perfect family for your 5 ticket donation.

I can also help with the Non-Profit with social media, press releases, etc…

Email 4-Their response

Hi John,

I just talked to my partner and we will go 10 tickets now, let me know how to get you the funds. Credit Non-Profit and thanks for any media coverage.

The week after the event, they sent me a check for $290. Not bad for a couple of emails.

This kind of sponsorship really has no limits in size or scope. Have you had events sponsored? Would you like to learn more about this? Just comment below.

Learn More About COBRA-Defense

How to Target Market for New Students in 2019

How to Target Market for New Students in 2019

The Stairway to New Students

When you are marketing your martial arts school, it’s important to understand that each person who visits your website or watches your videos will have a different level of awareness relating to your school.

The best way to understand these different levels of awareness is to think of them as a stairway to new students. 

Unaware
At the bottom, you have people who are unaware of you or the benefits of your school.

Need/Desire Aware
They realize that they need the benefits of your school, but they have taken no action.

Solution Aware
They understand their need/desire and are aware there are several ways for them to satisfy that need.

Your Solution Aware
They have seen or heard about your school and how it compares to your competitors.

Ready to Join
These people are aware of your school and ready to join if you have a good new student system.

When you think about marketing as this staircase, it helps you calibrate your marketing to what stage of the staircase the prospect is on. The goal of your marketing is to move people up the staircase and increase their level of awareness of your school.

Take them on a journey from being unaware or your school to recognizing their need/desire of a martial arts school, to realizing that there are many schools available. Then realizing that your school is the best choice and finally joining your school. 

At each level of the stairway, match your messaging to speak to the people at that level and help them transition up to the next level. 

One of the best ways to deliver your message at every level of this stairway to new students is to use video.

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