Martial Arts Teachers’ Merges with GenerateMoreLeads.com to Provide World-Class Digital Marketing

Martial Arts Teachers’ Merges with GenerateMoreLeads.com to Provide World-Class Digital Marketing

Tampa Bay, FL – The Martial Arts Teachers’ Association (MATA) has merged GenerateMoreLeads.com (GML) into its marketing services platform for martial arts schools and suppliers.

Since 2003, the Martial Arts Teachers’ Association (MATA) has been the leader in providing martial arts instructors with high-level resources to plan, market, and manage their schools. 

MATA is now adding an extensive and professional digital marketing agency by merging GenerateMoreLeads.com (GML) into its service offerings.

Since 2010, GML has serviced mostly mainstream small and medium-sized businesses outside of the martial arts with comprehensive online marketing plans and campaigns.

While MATA and GML have not worked together in the past, they are both owned by MATA Executive Director John Graden. He says, “MATA has always provided the strategies, tools, and tactics for martial arts schools and gyms to market on- or off-line. Essentially, we’d teach school and gym owners how to market and sell their business, but they would then have to execute on the plan. That is both time-consuming and complex.”

That is the opposite of what GML does. According to Graden, “GML actually fulfills the marketing needs for small businesses. It builds business websites and crafts the SEO campaigns, Facebook ads, Google ads, content creation and directory listings for them. So we see this as a perfect fit at the perfect time because the economy is booming. Schools and gyms are clamoring to capitalize on the opportunities unique to online marketing without the headaches of doing it yourself.”

GML’s veteran team of dedicated digital marketing experts is now available to MATA members to provide high-level search engine optimization campaigns, social media ads and content, directory listings, customized PPC campaigns, and website design solutions.

#generatemoreleads

#martialartsteachers

#digitalmarketing

#martialartsmarketing

John Graden

MartialArtsTeachers.com

GenerateMoreLeads.com

(727)-279-0505

john@generatemoreleads.com

Jg@martialartsteachers.com

Iranian Defector: “All I want is taekwondo.”

Iranian Defector: “All I want is taekwondo.”

Iran’s Taekwondo Olympic medalist has announced on Instagram that she is defecting. 

Taekwondo bronze medal winner, Kimia Alizadeh is Iran’s sole female Olympic medal winner. EVER.

She accused the Iranian government of “oppression,” “lying” and “injustice.”

She also wrote on social media, “I am one of the millions of oppressed women in Iran with whom they have been playing for years.”

How brave is this? Iran is believed to execute more people each year than any other country.

Wikipedia reports that Iran carried out at least 977 executions in 2015, at least 567 in 2016, and at least 507 in 2017. The key words are “at least.”

Treason is an executable offense. 

According to the Daily Mail, an Iranian parliamentarian demanded answers and accused “incompetent officials” of allowing ‘Iran’s ‘human capital to flee” the country. 

Human capital?

Coming just days after Iran admitted to shooting down a passenger jet and killing 176 people, this is a major blow and may be front-page news for the coming week.

I want to help you get in front of this news. You might want to consider reaching out to your local media on social media and suggest that you can provide some perspective as a fellow martial artist.

She said she just wanted three things, “Taekwondo, and a happy and healthy life.”

This assertion will no doubt bring worldwide attention to the sport.

Be careful how you handle this.

Resist the “Taekwondo was more important than her country..” or any similar exploitation.

Instead, share some expert insight that might be framed as, “She showed tremendous courage. Martial arts instills an indomitable spirit and this is exactly what we are witnessing on the world stage. As martial artists, we all admire her courage.”

The combination of shooting down the plane and Kimia’s defection may go down in history as the ultimate 1-2 punch to the end of the current Iranian regime. 

No doubt, Kimia has opened the flood gates for many others to speak out or leave as well. 

Right now, she is the face of the modern Iranian and she will be etched in history forever as a black belt revolutionary. 

However, she is not the first martial artist to defect from Iran. In September 2019, Saeed Mollaei, an Iranian judoka, left the country for Germany.

See Iranian defector and taekwondo Olympic medalist Kimia Alizadeh compete.

How to Target Market for New Students in 2019

How to Target Market for New Students in 2019

The Stairway to New Students

When you are marketing your martial arts school, it’s important to understand that each person who visits your website or watches your videos will have a different level of awareness relating to your school.

The best way to understand these different levels of awareness is to think of them as a stairway to new students. 

Unaware
At the bottom, you have people who are unaware of you or the benefits of your school.

Need/Desire Aware
They realize that they need the benefits of your school, but they have taken no action.

Solution Aware
They understand their need/desire and are aware there are several ways for them to satisfy that need.

Your Solution Aware
They have seen or heard about your school and how it compares to your competitors.

Ready to Join
These people are aware of your school and ready to join if you have a good new student system.

When you think about marketing as this staircase, it helps you calibrate your marketing to what stage of the staircase the prospect is on. The goal of your marketing is to move people up the staircase and increase their level of awareness of your school.

Take them on a journey from being unaware or your school to recognizing their need/desire of a martial arts school, to realizing that there are many schools available. Then realizing that your school is the best choice and finally joining your school. 

At each level of the stairway, match your messaging to speak to the people at that level and help them transition up to the next level. 

One of the best ways to deliver your message at every level of this stairway to new students is to use video.

2019 Tools and Hacks from John Graden

Link Tracking

The pix.me short url is a tracking url that you can use for remarketing. It also shows you how many clicks the link has.

https://pixelme.me


Book Writing

Kindle Spy is a tool to research the best niches to write for on Amazon.

KindleSpy – The Ultimate Amazon Spy Tool


Rocket gives you real data that shows you exactly what Amazon book buyers type into Amazon, as well as how many people search for these things every month.

Kindle Rocket


This calculator gives you an idea of how many books are sold per day on any ebook title on amazon. You just input the sales rank of the book and the calculator tells you how many books per day are sold at that rank.

This is great for researching categories.

Kindle Calculator


Compose bold, clear, mistake-free writing with Grammarly’s AI-powered writing assistant. I use this everyday.

Grammerly.com


This site has invaluable tools and information to help self-published authors to get more reviews and sell more books.

Authors Marketing Club


Self-Defense

Two free DVDS.

  1. When to Use Deadly Force
    1. Discover The Laws Governing Use Of Deadly Force
  2. Situational Awareness
    1. Transform Yourself From Potential Victim to Vigilant Defender

Delta Defense LLC / USCCA


Marketing

Facebook Page Optimizer

22Social.com


Watch your website visitors in real time or on recordings. This is INVALUABLE!!!

LuckyOrangeWeb.com


Woodpecker is my favorite tool for For cold email outreach and inbound lead nurturing.

Woodpecker.co


Personalized Video Email

Bonjoro.com


Great way of using a specified phone number for your business instead of your cell phone. This redirects to your cell phone and alerts you on many platforms when you get a call. It then records it and transcribes

Best of all, it’s FREE.

GoogleVoice


Stay on top of breaking news

Google Trends


CUSTOM Websites

JohnGraden.com

USASelfDefense.com

SelfDefenseCovington.com

Discounted COBRA Websites

 

The Easiest Way to Generate Media Coverage in 2019

The media is blitzed all day long with people seeking exposure on their platform. One method that will jump you to the top, or at least near it, is to get out in your community and help with a local fundraising effort.

Whether it’s a need of a member’s family or a local charity, your school can contribute funds or hands-on help.

Take photos, write a paragraph or two about the event and fundraising efforts and send it in to your local media list (You do have a list right?).

Send media releases via email to your list prior to the event. Follow up with a phone call. You may even offer to take video and images to send if the reporter can’t make it.

Most of the time, the media will publish the event information, photo, school name, and charity as a part of a local news snippet. These are often used as a way for the media to share a ‘feel-good’ story or fill a slow news day.

See also:

The New Rules for Pitching the Media

How to Become the Martial Arts Star in Your Town

How To Get Media Coverage

CopyEmail LuckyOrange