Sales & Marketing

The Six Levels of Intervention

Excerpt from the MATA Certification Program. A common misperception is that ignoring misbehavior—or addressing it by praising students who are behaving (proximity influence)—is the least invasive form of intervention.  But ignoring misbehavior is the most invasive...

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Sparring Skills-Counter Sweeps

This clip from my USA Karate TV show in the 1980s shows one of my all-time favorites counterattacks. These are super effective sweeps that are really easy to execute. Then we fast forward 30 years to a 2-on-1 drill in the COBRA-Defense Academy....

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Using Text to Increase Enrollments in Your Martial Arts School

Texting is instant and is opened 97% of the time, so it’s a real-time communication that helps to confirm to the parents that they made the right decision to choose your program.

Texts work great and MATA/Empower Kickboxing members have a free dedicated SMS marketing platform in their account that allows them to text up to 100 people a month for free.

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How To Pose For Martial Arts Images

How To Get The Best Images For Your Martial Arts School I was in Munich at the WAKO World Championships in 1987 as a coach and official. I had a slide from a photoshoot I just did. I showed it to the publisher of Banzai magazine from Italy. He said, "If you let me...

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How to pose for good martial arts images

How to Run Successful Martial Arts Summer Camp

Martial Arts Summer Camp Success with Jim King Jim King has been hosting some of the most successful martial arts summer camps in the USA for decades. He is a systems driven owner and he shares his system for summer camps in this exclusive...

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How to Run a martial arts Summer Camp

2021 MATA Lifetime 
Achievement Award-Dr. Judy Flury

Dr. Judy Flury THE DOCTOR IN THE DOJANG!Reflecting on the remarkable career of Dr. Judy Flury of Grand Prairie, Texas, it quickly becomes clear that she is fearless and does not waste time.  She was hooked on tae kwon do from her first class as a 12-year old, and...

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