Info for Martial Arts School Owners and Instructors

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Certified Anti-Bully Instructors Wanted

by | Offline Marketing & Sales

Setting Expectations for Martial Arts Students Upfront

Authority is highly influenced by emotion.

While your staff and students may intellectually understand that you are the boss and master instructor, they have to feel it, not think it.

It’s the emotional connection that anchors your authority on a deep level.

If there is one powerful moment in your role as a professional martial arts instructor, it’s in the enrollment conference.

While the parents may see you as the master black belt, they usually don’t have an authoritative reverence at this early stage.

The enrollment conference is a seminal moment for you to establish your authority and gain the respect and gratitude of the family you’re dealing with.

Presenting the programs and their cost to parents can be tense at times. Some parents want to negotiate. Others might object to the agreement. Some want a safety net in case their child wants to quit.

While it’s important that you are prepared to overcome any objections, it’s when the bottom line is signed and the initial investment is completed that you have a critical window to demonstrate your authority.

Many owners complete the transaction and gush with statements like, “Awesome. It’s great to have you on board. Johnny, you did an awesome job tonight. High five! Thanks Mrs. Jones it’s great to have Johnny as part of our family. Let me know if I can help with anything.”


Who has the role of authority here? Mrs. Jones and her credit card. That was a missed opportunity.

Let’s try again. You would adjust this script to the age and circumstance, but here is an authority template for the enrollment conference.

Mom has just enrolled Johnny into the program.

You, “Johnny. You want to learn Empower Kickboxing, right?”

“Yes sir.”

“Good. I want you to understand that your mom just enrolled you into a six month program. You are going to learn a lot of great skills and lessons. It’s going to be fun and sometimes it’s going to be hard. That’s the good part because that means you’re learning. So you have to pay attention and practice at home 20-minutes a day when you don’t have class.

Are you going to work hard and practice?”

“Yes sir.”

“I’m glad. Your classes are Monday and Wednesday at 5pm. When are your classes?”

“Monday and Wednesday at 5pm.”

“Good. You’re a smart guy. That means that you have to be ready to come to class by 4:30 on Monday and Wednesdays so that you’re not late. Will you do that?”

“Yes sir.”

“No matter what you are doing, you will be ready by 4:30, right?”

“Yes sir.”

“Good. The first lesson is integrity. Integrity means that you do what you say you are going to do. You keep your promises. You promise to work hard and be ready for class, right?”

“Yes sir.”

“No matter what you’re doing. Right?”

“Yes sir.”

“Great. We’re going to be so proud of you. Your mom just enrolled you, so please turn to her and say, ‘Thank you mom.”

“Thank you mom.”

“Alright. When someone does something good for you, you always say thank you. That’s called gratitude. What’s it called?”


“Correct. So you’ve learned two important lessons today. Integrity and gratitude. What does integrity mean?

“Keeping your promises.”

“Yes. What does gratitude mean?”

“Saying thank you.”

“You got it! You are going to do great, I can tell already.”

“Remember, your class is…”

“Monday and Wednesday at 5pm.”

“When will you be ready to come to class?”


“You have a good head on your shoulders Johnny. You’re going to be good at this.”

“Because you’ve showed your mom gratitude and you’re going to keep your promises, here is a school t-shirt for you to wear. Every time you put it on, I want you to think of integrity and gratitude. Will you do that?”

“Yes sir.”

“I just gave you a shirt. How do you show gratitude?”

“Thank you sir.”

As taught in the MATA Certification program, it’s also a good idea to let mom know that it’s important that she control what Johnny is doing around 4:30 which is the agreed upon to be ready for class.

If Johnny is playing with his friends or deep in a video game, it’s going to be harder to get him to get ready than if he is cleaning his bedroom or something he’d like to leave to go to class.

Keep in mind that mom is watching this happen before her eyes. What have you done to establish your authority?

  1. You’ve provided her with a language pattern that both her and Johnny understand. This is huge.
  2. You’ve given mom the “integrity” framework to deal with any reluctance to go to class.
  3. You’ve provided her with a strategy to engage Johnny in less fun activities so that going to class is an easy decision.
  4. You’ve laid out when Johnny should get ready for class without complaint.
  5. Before her eyes, you taught her son important lessons with real world examples. No doubt, your authority sky-rocketed in her eyes and in her heart.

Look for places where you can make these kinds of strong emotional connections.

Demonstrate true authority and leadership. That will last much longer than a trite, shallow compliments like “Awesome! Good job.”

This will help your students to understand how and why they are training with the best school.

Bullies will abuse 13-million kids this year.

Now you can get paid to help those kids bring it to an end.

Get Certified to teach the Cobra Anti-Bully

Seminar in your area.

The response has been fantastic. The Cobra Anti-Bullying Action Plan is highly attractive to the market and instructors because it provides clear and comprehensive solutions in a step-by-step action plan.

Once you let the PTA or local Civic Group know that this is “Non-Violent” and “Non-Confrontational” doors open.

We’ll show you how to market and teach this seminar.

It’s ideal for:

  • Martial arts school owners
  • Personal trainers
  • People who just want to help kids
  • Youth ministers
  • Youth team coaches
  • School / PE teachers
  • After-school programs

No martial arts experience is required.

You can teach this seminar as a:

a. Feeder for your school (if you have one)

b. Seminar income from attendee fees

c. Resell our Bully Manual for an affiliate fee (coming next week)

d. To gain media coverage

e. As a bonus for your current students and clients

f. As a full-time job as you grow your base and fine tune your presentation

g. As the perfect entrée’ into schools, churches, athletic leagues, civic groups and any other place where families of school age children congregate.

In this seminar package, you will receive:

  • Pre-written letters to School Officials/ Law Enforcement/ Principals
  • The exact words to get the police involved
  • How to pre-train children with scenarios
  • The Reality of Bullying Law Enforcement Tips and Tactics
  • Chapters from Child Psychologist and Doctors
  • Over 150 Illustrated anti-abduction and self-defense techniques
  • How to create the ultimate safety plan for your children
  • Incident log book and note sections
  • How to keep your child safe from social media and internet exposure


  • 233-page Bully Action Plan Manual
  • Drills and Scenarios “Cheat Sheets” that you can use for reference during the seminar.
  • One-hour COBRA Self-Defense & Striking DVD shot
  • An 80-minute Audio Interview with Chris Sutton
  • Testing For Adults and Kids
  • Flyer and Social-Media Templates for Marketing Your Seminar
  • The COBRA-Defense Anti-Bully Manual was created by a former Corrections and Law Enforcement officer Chris Sutton who has real life experience in dealing with criminal, bullying and abductions.

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