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Are Your Martial Arts Classes More Like Bond or a Space Odyssey?

by | Offline Marketing & Sales

Setting Expectations for Martial Arts Students Upfront

Authority is highly influenced by emotion.

While your staff and students may intellectually understand that you are the boss and master instructor, they have to feel it, not think it.

It’s the emotional connection that anchors your authority on a deep level.

If there is one powerful moment in your role as a professional martial arts instructor, it’s in the enrollment conference.

While the parents may see you as the master black belt, they usually don’t have an authoritative reverence at this early stage.

The enrollment conference is a seminal moment for you to establish your authority and gain the respect and gratitude of the family you’re dealing with.

Presenting the programs and their cost to parents can be tense at times. Some parents want to negotiate. Others might object to the agreement. Some want a safety net in case their child wants to quit.

While it’s important that you are prepared to overcome any objections, it’s when the bottom line is signed and the initial investment is completed that you have a critical window to demonstrate your authority.

Many owners complete the transaction and gush with statements like, “Awesome. It’s great to have you on board. Johnny, you did an awesome job tonight. High five! Thanks Mrs. Jones it’s great to have Johnny as part of our family. Let me know if I can help with anything.”


Who has the role of authority here? Mrs. Jones and her credit card. That was a missed opportunity.

Let’s try again. You would adjust this script to the age and circumstance, but here is an authority template for the enrollment conference.

Mom has just enrolled Johnny into the program.

You, “Johnny. You want to learn Empower Kickboxing, right?”

“Yes sir.”

“Good. I want you to understand that your mom just enrolled you into a six month program. You are going to learn a lot of great skills and lessons. It’s going to be fun and sometimes it’s going to be hard. That’s the good part because that means you’re learning. So you have to pay attention and practice at home 20-minutes a day when you don’t have class.

Are you going to work hard and practice?”

“Yes sir.”

“I’m glad. Your classes are Monday and Wednesday at 5pm. When are your classes?”

“Monday and Wednesday at 5pm.”

“Good. You’re a smart guy. That means that you have to be ready to come to class by 4:30 on Monday and Wednesdays so that you’re not late. Will you do that?”

“Yes sir.”

“No matter what you are doing, you will be ready by 4:30, right?”

“Yes sir.”

“Good. The first lesson is integrity. Integrity means that you do what you say you are going to do. You keep your promises. You promise to work hard and be ready for class, right?”

“Yes sir.”

“No matter what you’re doing. Right?”

“Yes sir.”

“Great. We’re going to be so proud of you. Your mom just enrolled you, so please turn to her and say, ‘Thank you mom.”

“Thank you mom.”

“Alright. When someone does something good for you, you always say thank you. That’s called gratitude. What’s it called?”


“Correct. So you’ve learned two important lessons today. Integrity and gratitude. What does integrity mean?

“Keeping your promises.”

“Yes. What does gratitude mean?”

“Saying thank you.”

“You got it! You are going to do great, I can tell already.”

“Remember, your class is…”

“Monday and Wednesday at 5pm.”

“When will you be ready to come to class?”


“You have a good head on your shoulders Johnny. You’re going to be good at this.”

“Because you’ve showed your mom gratitude and you’re going to keep your promises, here is a school t-shirt for you to wear. Every time you put it on, I want you to think of integrity and gratitude. Will you do that?”

“Yes sir.”

“I just gave you a shirt. How do you show gratitude?”

“Thank you sir.”

As taught in the MATA Certification program, it’s also a good idea to let mom know that it’s important that she control what Johnny is doing around 4:30 which is the agreed upon to be ready for class.

If Johnny is playing with his friends or deep in a video game, it’s going to be harder to get him to get ready than if he is cleaning his bedroom or something he’d like to leave to go to class.

Keep in mind that mom is watching this happen before her eyes. What have you done to establish your authority?

  1. You’ve provided her with a language pattern that both her and Johnny understand. This is huge.
  2. You’ve given mom the “integrity” framework to deal with any reluctance to go to class.
  3. You’ve provided her with a strategy to engage Johnny in less fun activities so that going to class is an easy decision.
  4. You’ve laid out when Johnny should get ready for class without complaint.
  5. Before her eyes, you taught her son important lessons with real world examples. No doubt, your authority sky-rocketed in her eyes and in her heart.

Look for places where you can make these kinds of strong emotional connections.

Demonstrate true authority and leadership. That will last much longer than a trite, shallow compliments like “Awesome! Good job.”

This will help your students to understand how and why they are training with the best school.

Below is a sample lesson plan of a martial arts class that moves like an action film.

How does every James Bond film start? With a bang! Typically, a Bond film starts with some insanely dangerous situation or car chase that reaches out from the screen and grabs you by the throat.

You’re sitting slack-jawed in your seat as you watch the frantic chase or wonder, “How on earth can he escape?”

After about 10-minutes, he prevails and you fall back into your seat totally exhilarated and ready for the rest of the movie.

Contrast that with the opening of the highly acclaimed Stanley Kubrick film, 2001 a Space Odyssey.

All you see for the first 12-minutes of the film are landscapes and monkeys. There is no action and no music.

It is as boring as a martial arts class that starts our

with 10-15 minutes of stretching. (That wouldn’t be you, would it?)

Good action films start with action to immediately reward and engage the audience.

Right away, the viewer is thinking, “Wow! This is great!” After 10-15 minutes of action, the viewer is ready for a break.

That’s when the film introduces the good guy, the conflict, and the bad guys he’s going to have to deal with. 

Design your classes like that. Start off with a fast pace for about 12-15 minutes and then slow things down to deliver the technical teaching for the class. 

Here are two sample lesson plans. One is like a Bond film, the other is 2001 a Space Boredom.

The James Bond Lesson Plan Structure

History or Life Skill Lesson (Under 1-minute)

Warm Up (30-seconds each with a 10-second break for you to show the next exercise)

1. Jumping Jacks

2. Banana Twisters

3. Coordination Jumping Jacks

4. Clappers

5. Bear Walk-Up

6. Crab Walk Back

7. L-Crunches

8. Crossovers

9. Ankle Grabbers

10. Banana Rolls (10 Seconds Jack Knife, Roll Over

and Back)

11. Bouncing Knees

12. Crescent Kicks

13. One Legged Mountain Climbers

14. Ditch Hoppers

15. Review Blocks

16. 5-Count Ab Routine

17. 1-2-3-4 Review (1-Minute)

18. 1-2-3-4 Drill In Air (Mix up the combos and call them our for 1-Minute)

19. 5 Part Stretch Routine (Stretching comes at the end of the warm up, not the start)

Learning Skills

20. Front Kick (10-Each Side)

21. Back Kick  (10-Each Side)

22. Front Kick – Back Kick without setting leg down  (10-Each Side)

23. Touch Drill  (1-Minute)

24. Plank

25. Target Movement Drill (1-Minute)

26. Mountain Climbers – 2 Count

27. Position Movement

28. Jab vs Front Leg Round Kick

29. Plank Knee Strike

30. Skip Front Leg Round Kick (1-Minute)

31. Skip Front Leg Round Kick Vs 7 Block (1-Minute)

32. Sucker Punch Drill (Use open hand with wide hook)

33. Skip Side Kick  (1-Minute)

34. Skip Side Kick vs Distance  (1-Minute)

35. Splits (1-Minute)

36. Learn Cutting Kick

37. Cutting Kick Slow With A Partner Vs Leg Check

38. Cutting Kick Slow With A Partner Leg Check Counter Right Hand

Cool Down

39. 5 Part Stretch Routine

40. Crunches

41. Back Stretch

42. Table

2001 A Space Boredom Lesson Plan

1. Opening announcements (3 minutes)

2. Bow in.

3. Stretch for 10-minutes

4. Walkthrough new kata for 10-minutes

5. Do a kick in the mirror for 1-minute

6. Do a traditional blocking series for 5-minutes

7. Line kids up 10 deep to wait in line to throw one kick on a pad held by the instructor and then go back in line until it’s their turn again. (This is just stupid)

8. Split up for a game.

9. Play game.

10. Bow out.

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