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During the COVID-19 pandemic, many martial arts and self-defense schools are sinking while COBRA-Defense is soaring. Though 2019 was a record-breaking year, COBRA exceeded all of 2019 in the first six months of 2020.

According to COBRA-Defense Founder and CEO, Chris Sutton, the reason is that COBRA’s comprehensive self-defense classes online programs were already in place long before the pandemic. So, when businesses had to shut down, COBRA licensees already had thriving online self-defense training options available.

Sutton says, “When the economy was booming, it was much easier to run a martial arts or self-defense school. The pandemic has exposed the vulnerability of a one-dimensional school with an out-dated curriculum that could only be delivered in person or was hard to make work online. We’ve been successfully teaching self-defense classes online for over a decade.”

Guns sales are at record highs, so it’s not that surprising demand for self-defense exceeds interest in traditional martial arts training.

From self-defense home study kits to lesson-by-lesson self-defense classes online, COBRA was positioned to offer training to people and organizations that wanted to learn how to be safe in these turbulent days. COBRA was able to meet the massive surge in demand for safety and self-defense training.

COBRA provides its licensees with training to become certified self-defense instructors so they can teach any of the 16 step-by-step marketing and self-defense programs that they can resell to their clients live or online.

The programs include executive self-defense, active shooter response plan, anti-abduction workshops, real estate agent safety, plus anti-bullying and programs for children, teens, adults, and organizations.

COBRA licensees can bundle these self-defense classes online with live self-defense training programs for organizations and corporations.

These online assets provide licensees with an advantage over other self-defense instructors who can only offer live training.

Clients and students can refresh and review what they learned simply by logging into the SelfDefenseCollege.com website, or through the COBRA-Defense app.

Sutton says, “Just watch the news or social media and all you see are riots, screaming and people assaulting other people. We’re proud that we can offer some important training to help them stay safe. Whether it’s in-person or online, we’ve got them covered.”

Why are Black Belts Leaving the Martial Arts and Starting their Own Self-Defense Schools? +

During the COVID-19 pandemic, many martial arts and self-defense schools are sinking while COBRA-Defense is soaring. Though 2019 was a record-breaking year, COBRA exceeded all of 2019 in the first six months of 2020.

According to COBRA-Defense Founder and CEO, Chris Sutton, the reason is that COBRA’s comprehensive self-defense classes online programs were already in place long before the pandemic. So, when businesses had to shut down, COBRA licensees already had thriving online self-defense training options available.

Sutton says, “When the economy was booming, it was much easier to run a martial arts or self-defense school. The pandemic has exposed the vulnerability of a one-dimensional school with an out-dated curriculum that could only be delivered in person or was hard to make work online. We’ve been successfully teaching self-defense classes online for over a decade.”

Guns sales are at record highs, so it’s not that surprising demand for self-defense exceeds interest in traditional martial arts training.

From self-defense home study kits to lesson-by-lesson self-defense classes online, COBRA was positioned to offer training to people and organizations that wanted to learn how to be safe in these turbulent days. COBRA was able to meet the massive surge in demand for safety and self-defense training.

COBRA provides its licensees with training to become certified self-defense instructors so they can teach any of the 16 step-by-step marketing and self-defense programs that they can resell to their clients live or online.

The programs include executive self-defense, active shooter response plan, anti-abduction workshops, real estate agent safety, plus anti-bullying and programs for children, teens, adults, and organizations.

COBRA licensees can bundle these self-defense classes online with live self-defense training programs for organizations and corporations.

These online assets provide licensees with an advantage over other self-defense instructors who can only offer live training.

Clients and students can refresh and review what they learned simply by logging into the SelfDefenseCollege.com website, or through the COBRA-Defense app.

Sutton says, “Just watch the news or social media and all you see are riots, screaming and people assaulting other people. We’re proud that we can offer some important training to help them stay safe. Whether it’s in-person or online, we’ve got them covered.”

COBRA-Defense Overview with sound.


John Graden, Martial Arts Teachers' Association

It's a fact that 80-90% of people would take a self-defense program. Studies over the years from multiple sources state that only 2-3% will train in a martial art.

John Graden, Martial Arts Teachers' Association

COBRA Active Shooter Program Overview with sound

Go behind the COBRA Member's Area.

Marketing Files in the COBRA Member's Area.

Your COBRA Self-Defense Business System

  • Training Package Mailed to You
  • Complete Marketing System with Media & Social Proof
  • Personal Consultations and Direct Support from Chris Sutton
  • Certification Package Mailed to You
  • Custom COBRA Website for You
  • Get listed as an Official COBRA™ Facility
  • Executive Business Coaching
  • COBRA™ Defense License
  • Exclusive Territory
  • Wholesale Merchandise Discounts

COBRA-Defense is breaking the mold in the self-defense industry. We are dedicated to keeping the business model simple and the price of entry low.

There are many organizations that will certify you to teach their self-defense. There are not many that will show you how to make a full-time career out of teaching self-defense.

We offer great support 24/7. Our Executive Coaching sessions are more about how to turn a demo into a $5,000 payday than how to get out of a headlock.

As the Official Self-Defense System of the Martial Arts Teachers’ Association, we’re proud to offer MATA members a $400 discount on their initial license fee.

Watch a 10-minute Executive Coaching Session conducted by Chris Sutton. This is usually exclusive for COBRA members, but by special arrangement with MATA, you have access.

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