Just as you’d create a New Year’s campaign for January, you’ll want to make sure that you create a special summer campaign. People tend to want to try new things during the summer, so your martial arts program may be something they may want to try.
Tie in “summer” into the headline of your campaign and create a benefit-oriented campaign that carries a strong message and give the reader a reason to take action.
Market Your Summer Special Like a “Guerrilla.”
No matter how awesome your summer special, if no one knows about it, no one can take advantage of it. Therefore, come up a variety of ways to get your message out.
Here are a few inexpensive ways to get your message out:
Your school’s recorded voice mail message
On your web site
A poster on your storefront window
Distribute flyers in surrounding businesses, students’ workplaces, churches, schools and ask friends to help place them
Direct mail the info to past students and to past inquiries
Pass them out at community-wide events and fairs
Begin distributing your information about 4-weeks before the kids get out of school in your area and keep spreading the word throughout the summer.
When you take a pro-active stance to summertime, you can look forward to better retention, more consistent income, and a continuous flow of new student traffic! When your classes are packed full of people with positive energy and excitement, both your school and you will be so hot you’ll sizzle!