Martial Arts Instructor News and Articles

John Graden

John Graden

Executive Director

John Graden led the martial arts into the modern era by creating the first professional association, trade journal & instructors certification program.

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According to Nielsen’s Trust in Advertising Report, 88% of respondents said they trusted online reviews as much as they’d trust a personal recommendation.

For the martial arts school owner, two things are clear.
1. You must have a review solicitation program in place.
2. It helps to have a way of sharing these reviews that goes beyond hoping someone will see them on Google or Facebook.

Here is a review video  that gives regular text reviews an emotional connection.

Here is a powerful tool to put your reviews on steroids.

Create a short video featuring some of your best testimonials and reviews, and post it to YouTube.

Both the title and description need to contain your company name, the word “reviews”, and even the city where your school is located.

When it’s all done, you should have something that looks like this. Review Video

How to Create a Review Video
1. Research your testimonials and reviews.
2. Copy 4 – 6 of the best testimonial texts to file
2. Create a 16:9 or 4:3 video slate with an attractive design, colors, and setting.
3. Create a video lower thirds for the slate.
4. Copy and format the testimonials onto the slate.
5. Save the slate files into a “Review Video” folder.
6. Open a video editor like iMovie or Camtasia.
7. Import the slates into the editing software.
8. Create special effects like zoom and pans.
9. Insert transitions between each slate.
10. Find copyright-free music.
11. Add copyright-free music underneath video.
12. Edit copyright-free music to fit the video.
13. Upload to your YouTube channel.
14. Send embed code to us and we’ll insert it in your Reviews page.

Or, have us do it for you.

Free Martial Arts Website

Notice Tyson’s hand is by his face, not his hip.

His chin is down instead of up.

His shoulder is up instead of pulled back.

His body is sideways to his opponent instead of squared off.

His legs are under his body not spread apart like he was riding a horse.

With this kind of form, he would fail his orange belt exam in most schools. 

How does that make any sense?

Sensei Tyson?

If Mike Tyson or a world champion kickboxer came to your school to teach your black belts. What do you think he would work on? Double punches, square blocks, and keeping your chin up?

I’m pretty sure he would emphasize head movement, how to snap your punches and a defense that does NOT include pulling your punch back to your hip.

I’m sure the students would learn advanced applications to adjust for different fighters. Notice I said advanced applications, not advanced strikes.

When you focus on application, you can apply that to almost any technique.

For instance, if the drill is about how to fight a taller fighter, the answer is more about footwork to stay on the outside until you can secure quick access. My brothers are 6′ 3″ and 6′ 4″ so I know something about fighting a taller opponent.

Drills that teach that application do not require complexity. They require simplicity.

The more complex a skill becomes, the less chance it can be used. Have you ever seen a double punch? Only in kata and here:

If you eliminated all kata and traditional skills, you could devote that time to drills and conditioning that would give your students a true advantage in sparring or self-defense.

Imagine teaching fewer skills that are easy to teach and learn than traditional skills and kata.

You could spend more time on the application of those skills rather than stepping up and down the classroom and holding blocks and punches out in the air, which leaves you wide open for a counterattack.

Rather than spending student’s time with the complexity and frustration of spending years perfecting the bad habits of pulling their hand back to their hip, keeping their chin up, aiming and holding a punch in the air, and blocking with power while stepping forward, your retention will improve. Your student quality will improve. Your curriculum consistency will improve.

This is the core of our white to black belt curriculum Empower Kickboxing.

It’s an old saying, but true. “Less is best.”

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