Martial Arts Instructor News and Articles

John Graden

John Graden

Executive Director

John Graden led the martial arts into the modern era by creating the first professional association, trade journal & instructors certification program.

Why don’t your students write reviews for Your Martial Arts School?


 (a) never think about it

(b) forget to do it

(c) don’t know where or how to do it.

Most of us have no idea how to send a link to students to post a review on your Google My Business (GMB) page. 

I will show you how to direct students to review you on Google with one click. In fact, when they click through, if you set it up right, it will DEFAULT to a 5-star review (contact us for help if you need it.)

Okay now, just like Bruce Lee said, “You must focus….”

You must focus your reviews on two sites. Google and Facebook. Why? Google loves Google. They do not love Yelp or Manta etc… 

You are much better off sending 100 students to review you on Google and Facebook rather than send them out into 10 different sites and watering down the results.

75 5-star reviews on Google is easy to see on one single page.

75 5-star reviews spread across ten different sites is not something anyone will ever see or be impressed by.

 The flip side is that Facebook is Google’s worse nightmare. Yelp is not.

Facebook is where your ideal decision makers spend a ton of time each day. Yelp is not. That’s why you have to include Facebook in your review strategy.

I promised a way for you to send your students a direct link to review you and here it is.

Google Review Link

Again, if you need help setting this up, just let us know.


Notice Tyson’s hand is by his face, not his hip.

His chin is down instead of up.

His shoulder is up instead of pulled back.

His body is sideways to his opponent instead of squared off.

His legs are under his body not spread apart like he was riding a horse.

With this kind of form, he would fail his orange belt exam in most schools. 

How does that make any sense?

Sensei Tyson?

If Mike Tyson or a world champion kickboxer came to your school to teach your black belts. What do you think he would work on? Double punches, square blocks, and keeping your chin up?

I’m pretty sure he would emphasize head movement, how to snap your punches and a defense that does NOT include pulling your punch back to your hip.

I’m sure the students would learn advanced applications to adjust for different fighters. Notice I said advanced applications, not advanced strikes.

When you focus on application, you can apply that to almost any technique.

For instance, if the drill is about how to fight a taller fighter, the answer is more about footwork to stay on the outside until you can secure quick access. My brothers are 6′ 3″ and 6′ 4″ so I know something about fighting a taller opponent.

Drills that teach that application do not require complexity. They require simplicity.

The more complex a skill becomes, the less chance it can be used. Have you ever seen a double punch? Only in kata and here:

If you eliminated all kata and traditional skills, you could devote that time to drills and conditioning that would give your students a true advantage in sparring or self-defense.

Imagine teaching fewer skills that are easy to teach and learn than traditional skills and kata.

You could spend more time on the application of those skills rather than stepping up and down the classroom and holding blocks and punches out in the air, which leaves you wide open for a counterattack.

Rather than spending student’s time with the complexity and frustration of spending years perfecting the bad habits of pulling their hand back to their hip, keeping their chin up, aiming and holding a punch in the air, and blocking with power while stepping forward, your retention will improve. Your student quality will improve. Your curriculum consistency will improve.

This is the core of our white to black belt curriculum Empower Kickboxing.

It’s an old saying, but true. “Less is best.”

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