Info for Martial Arts School Owners and Instructors

The Martial Arts Teachers’ Association (MATA) is a professional organization that helps martial arts school owners and instructors improve their teaching skills and grow their schools with proven marketing, management, and curriculum design.

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Ever Had Too Many White Belts in Class?


white belt child kicks with instructor watching

Get Certified as a Martial Arts Instructor Online

MATA Martial Arts Instructor Certification Course

Module 21-The Proper Use of Student Instructors

by Scot Conway, Esquire

The $25,000 Volunteers

Excerpt from the Martial Arts Instructor Certification Course:

Using upper ranks to teach classes has been a long-standing martial arts tradition. But, is it legal?

A California instructor had his black belts teaching under-rank classes at his studio. In exchange, he no longer charged them tuition.

This continued until one fateful day when the owner and a black belt student had a disagreement.

The vindictive student contacted the California Labor Board and reported that his instructor had been employing assistants by requiring that they teach classes each week.

This can constitute an Employer – Worker relationship. The only thing missing was payment for the workers and the taxes the government would collect if they were being paid.

The State of California investigators concluded that the owner, over the years, had a total of 25 black belts teach classes.

They defined them as uncompensated employees, which is illegal under the laws of California, and fined the instructor $1,000 per incident.

The final bill: $25,000 for the volunteers.

Lesson: Know your state laws regarding utilizing assistant instructors.

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Have you ever had a white belt class so packed that you were limited to knees and elbows because extended techniques would hit other students? I have.

I recall counting 52 white belts in my adult class on a Tuesday night. Easily 40% were referrals. How did I get so many friends and family of current students in the school? Easy.

When a new student enrolled, I handed him or her a 30-day pass to give to a friend. It worked like a charm. Students are excited when they join and tell their friends.

This way, they had something to share with their friends and family as well. One student often became two students.

Today, the average person on Facebook has 200 friends on their account. Wouldn’t it be great if you could get in front of those 200 friends and family? Now you can.

When new students enroll into your trial program, have them text your KEYWORD to 95577. In less than 30-seconds this will blast your offer to all of their friends and family on social media.

Your new members instantly broadcast that they are trying your studio.

When that student enrolls into your regular program, have them blast it out again.

All their friends and family have to do is to show the pass on their phone when they come into your school and they are good to go.

When they enroll into your trial program, have them text your KEYWORD to 95577 and repeat the cycle when they enroll as well.

Every five new students you get to post your DGP on Facebook equals 1,000 friends and family.

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