The Premier Martial Arts Professional Association for School Owners and Instructors

Since 1993.

Just some of the Member-Only Categories

Martial Arts School Management

Martial Arts School Management

Martial Arts School Staff Training

Financial Control & Statistics

Planning Your Martial Arts School

How to Open a Martial Arts School

Choosing a Location for Your Martial Arts School

Negotiating Your Lease

How to Choose Insurance for your Martial Arts School

Writing a Martial Arts School Business Plan

How to Set and Raise Tuition

How to Create a Student Service System

How to Target the Right Students

How to Calculate the Lifetime Value of a Student

How to Collect Tuition

How to Increase the Value of Your Martial Arts School

How to Hire and Fire Staff

How to Compensate Staff

Much, much more for members…

How to Teach Martial Arts

Teaching Strategies by Age Group by Dr. Derenda Schubert

Language Patterns to Avoid

How to Develop Charisma by Brian Tracy

Discipline, Praise, & Punishment by Gianine D. Rosenblum, Ph.D.

Instructor Certification and Training

How to Reduce Student Drop Out

Pre-School Age Student Training

How to Grow a Leadership Team

Principles of an Authoritative Instructor

How to Conduct a Proper Warm-Up 

How to Teach Kicking Safely 

How to Teach Self-Defense Safely

How to Teach Sparring by John Graden

Teaching Students with ADHD by Dr. Derenda Schubert, Ph. D.

Working with Parents 

Avoiding Negligence 

Proper Use of Student Instructors by Scot Conway, Esquire

School Layout to Minimize Risk by Scot Conway, Esquire

Proper Use of Release Forms by Scott Conway, Esquire

Martial Arts School Marketing

Martial Arts School Sales & Marketing

Student Account Management

Martial Arts Student Sales Funnel

Video Marketing

Internal Marketing

Internal Events

Special Events

Special Programs

Offline Marketing & Sales

Online Marketing & Sales for Martial Arts Schools

Content Creation

Media Marketing

Paid Ads Online

SEO for Martial Arts School Websites

Website Development

Social Media Marketing for Martial Arts School

Pro Shop Sales

The MATA Instructor Certification Program

The MATA Instructor Certification Program provides teachers an effective process
to create and maintain a productive classroom environment.

Certification Preview

Enter your info and we’ll send you a lesson-a-day for the next 10-days. This will help you see how valuable our Professional Instructor Certification Course is for you and your staff.

Join for $297

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1 Year @ $297 / then $197 USD / Yearly (recurring charge, for ongoing access)
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The Martial Arts “Teacher of Teachers”

Martial Arts World Magazine

“On his path of inspiration, motivation, and unparalleled success, John Graden has had a profound impact on the manner in which thousands of martial arts schools are operated worldwide.” — Martial Arts World magazine

Black Belt Magazine

“John Graden has created some of the most successful organizations in the martial arts business.”

Black Belt magazine

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Tampa Bay, FL


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