GROW YOUR MARTIAL ARTS SCHOOL

Since 1993, MATA has been the must-have martial arts school organization for martial arts instructors. Get all the tools, connections, and answers you need to succeed.

Martial Arts School Organization

John Graden’s Martial Arts Teachers’ Association (MATA) has been the professional martial arts school association and instructor education resource since 1993

Who Are Mata Members?

Black belts working hard to create a great living for their families so they can focus on their passion for changing lives through their schools.

Earn more income

Learn how to create the revenue that you deserve for your hard work and the life-long benefits you provide your students.

Enroll more students

We’ll show you the programs to offer to move a stranger to a student and a student to a black belt and staff instructors.

Become the "go to" school

Learn how to become the school people think of and talk about when “martial arts” are mentioned in your town or area.

Recent MATA Certification Graduates

The MATA Instructor Certification Program provides teachers an effective process
to create and maintain a productive classroom environment.

martial arts instructor certification student sidney burns

“MATA is a professional and quality organization. I wanted my Instructors and myself to be certified by the best.”

— Sidney Burns, Blue Ridge Martial Arts

“I am continually looking for ways to improve my teaching knowledge and the MATA instructor’s Certification is one of the finest and most updated courses an instructor can take.

 

I was impressed by the honesty of the content and detailed explanations of the various issues surrounding the teaching of Martial Arts these days.

   Sidney Burns, Blue Ridge Martial Arts Academy

Graduates

LATEST NEWS AND TRENDS

Premier Martial Arts Franchise Cost vs Licensing Empower Kickboxing Fee

Premier Martial Arts Franchise Cost vs Licensing Empower Kickboxing Fee

Why risk your life savings in a franchise when you can license a successful system for less than 1% of the cost? How does that make any sense?Premier Martial Arts Franchise cost ranges from:  $183,650 – $421,800 Source: premiermartialartsfranchise.com/investment VS...

Premier Martial Arts Sued by Over 30 of Their Franchise Owners

Premier Martial Arts Sued by Over 30 of Their Franchise Owners

Dozens of new franchise owners are suing Knoxville-based Premier Martial Arts in federal court, claiming the company defrauded them for years. "Our school opened right in the middle of COVID," one owner said. "Everyone told us it would be easy to get started and make...

Does Teaching Martial Arts Like This Make Any Sense?

Does Teaching Martial Arts Like This Make Any Sense?

HOW TO TEACH A MARTIAL ARTS CLASS THAT MAKES SENSE. Martial arts does not encourage free-thinking, but the pursuit of success requires it. Most classes contradict everything they taught in the first half of class.Which half of a martial arts class makes sense?First...

Using Text to Increase Enrollments in Your Martial Arts School

Texting is instant and is opened 97% of the time, so it’s a real-time communication that helps to confirm to the parents that they made the right decision to choose your program.

Texts work great and MATA/Empower Kickboxing members have a free dedicated SMS marketing platform in their GenerateMoreStudents.com account that allows them to text up to 100 people a month for free.

Self-Defense Lessons from Will Smith’s Slap Heard ‘Round the World

Self-Defense Lessons from Will Smith’s Slap Heard ‘Round the World

From my upcoming book, Choose Your Battles Wisely Will Smith’s slap heard ‘round the world was a clear lesson in not choosing your battles wisely. On the 27th of March, 2022, during the live television broadcast of the 94th Academy Awards, show co-host Chris Rock...

How To Pose For Martial Arts Images

How To Pose For Martial Arts Images

How To Get The Best Images For Your Martial Arts School I was in Munich at the WAKO World Championships in 1987 as a coach and official. I had a slide from a photoshoot I just did. I showed it to the publisher of Banzai magazine from Italy. He said, "If you let me use...

Martial Arts Instructor Certification: How to Give Clear Instructions

Martial Arts Instructor Certification: How to Give Clear Instructions

From the MATA Professional Martial Arts Instructor Certification Course Module 1-Lesson 1: Four Keys to Giving Clear Directions 1. Specific. Effective directions are specific. They focus on manageable and precisely describe actions that martial arts students can take....

Read the Lawsuit Against Premier Martial Arts

IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF TENNESSEE KNOXVILLE DIVISION WILLIAM ANTHONY, PBA MARTIAL ) ARTS, INC., KATIE BAKER, WILLIAM ) BAKER, S&RW LEGACY, LLC, MORGAN ) BARTH, ECM HOLDINGS, LLC, CALE ) BEARDEN, AIMEE BEARDEN, BEARDEN ) PMA ONE,...

The Six Levels of Intervention

Excerpt from the MATA Certification Program. A common misperception is that ignoring misbehavior—or addressing it by praising students who are behaving (proximity influence)—is the least invasive form of intervention.  But ignoring misbehavior is the most invasive...

How to Give the “What” and the “Why” When Teaching Martial Arts

If you teach martial arts for a living, read this carefully. As a parent, if you saw your child clearly underperforming in class yet the instructor proclaims he is doing “awesome!” would you trust that instructors’ feedback on how your child is doing? I wouldn’t....

How to Improve Your Martial Arts School’s Local SEO Results

How to Increase Your Martial Arts Schools' SEO by Increasing Your Level of Expertise for Google Here is a simple test. In an incognito window, type site:yourwebsite.com What you should see looks like this. The 632 is the number of pages that our site has. It actually...

Sparring Skills-Counter Sweeps

This clip from my USA Karate TV show in the 1980s shows one of my all-time favorites counterattacks. These are super effective sweeps that are really easy to execute. Then we fast forward 30 years to a 2-on-1 drill in the COBRA-Defense Academy. MartialArtsWebsites.com...

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