GROW YOUR MARTIAL ARTS SCHOOL

Since 1993, MATA has been the must-have martial arts school organization for martial arts instructors. Get all the tools, connections, and answers you need to succeed.

Martial Arts School Organization

John Graden’s Martial Arts Teachers’ Association (MATA) has been the professional martial arts school association and instructor education resource since 1993

Who Are Mata Members?

Black belts working hard to create a great living for their families so they can focus on their passion for changing lives through their schools.

Earn more income

Learn how to create the revenue that you deserve for your hard work and the life-long benefits you provide your students.

Enroll more students

We’ll show you the programs to offer to move a stranger to a student and a student to a black belt and staff instructors.

Become the "go to" school

Learn how to become the school people think of and talk about when “martial arts” are mentioned in your town or area.

Recent MATA Certification Graduates

The MATA Instructor Certification Program provides teachers an effective process
to create and maintain a productive classroom environment.

martial arts instructor certification student sidney burns

“MATA is a professional and quality organization. I wanted my Instructors and myself to be certified by the best.”

— Sidney Burns, Blue Ridge Martial Arts

“I am continually looking for ways to improve my teaching knowledge and the MATA instructor’s Certification is one of the finest and most updated courses an instructor can take.

 

I was impressed by the honesty of the content and detailed explanations of the various issues surrounding the teaching of Martial Arts these days.

   Sidney Burns, Blue Ridge Martial Arts Academy

Graduates

LATEST NEWS AND TRENDS

The Powerful Influence of Authority as a Martial Arts Instructor

The Powerful Influence of Authority as a Martial Arts Instructor

The block that convinced me to stop teaching it.Please read this objectively as you can. Some martial artists are easily insulted, which is not the purpose of this article. The goal is to stimulate thought and discussion.  As martial arts professionals, most of us...

Tony Robbins Martial Arts Interview

From about 1984 - to 1993, I had a cable TV show, USA Karate. In 1992, I drove over to Orlando to interview Tony Robbins, who had recently earned his black belt from Jhoon Rhee. Tony was conducting his Fear Into Power weekend seminar that concluded with everyone,...

2021 MATA Lifetime 
Achievement Award-Dr. Judy Flury


2021 MATA Lifetime 
Achievement Award-Dr. Judy Flury


Dr. Judy Flury THE DOCTOR IN THE DOJANG!Reflecting on the remarkable career of Dr. Judy Flury of Grand Prairie, Texas, it quickly becomes clear that she is fearless and does not waste time.  She was hooked on tae kwon do from her first class as a 12-year old, and...

Martial Arts Instructor Certification: How to Give Clear Instructions

Martial Arts Instructor Certification: How to Give Clear Instructions

From the MATA Professional Martial Arts Instructor Certification Course Module 1-Lesson 1: Four Keys to Giving Clear Directions 1. Specific. Effective directions are specific. They focus on manageable and precisely describe actions that martial arts students can take....

How to Recruit Parents to Help with Your Martial Arts Student Retention

How to Recruit Parents to Help with Your Martial Arts Student Retention

Today, we have a somewhat ominous combination of factors that relate to student retention. First, this generation of parents knows more about martial arts than ever, so what you teach and how you teach it is critical. Second, this generation of parents will pull their...

The Important Math for Martial Arts Marketing

How much can you pay to enroll one student? To make a smart marketing decision, you MUST know is how much is a new student worth to your school. 1. Annual Student Value Calculation With tuition averaging $149 a month, a student who stays for 12 months generates about...

What You Must Do to Make Next Year Your Best Year

Get Notice When a New Article by John Graden Posts Because of our redesign and over-haul, we want to make sure that only people who want to get these articles are notified when they are posted. Enter your info to get on that list.In the mid-1980s, Allstate Insurance...

Martial Arts School Owners: 
Are You the Right Person for This Job?

Martial Arts School Owners: 
Are You the Right Person for This Job?

Martial Arts School Owners:Are You the Right Person for This Job? One thing I know about professional martial arts instructors is that we tend to be control freaks.  We love how we can control our classes by micro-managing students down to the position of their pinky...

3 Steps to Improve Martial Arts Student Retention-PT 2

3 Steps to Improve Martial Arts Student Retention-PT 2

Preventative Measures to ImproveMartial Arts Student Retention Early Last week, I shared three common retention strategies schools use that can be useless if not used carefully. A quick review. 1. Student Surveys only work to the level of participation. Your most...

Martial Arts Student Retention Process 1 of 2

Martial Arts Student Retention Process 1 of 2

How an Inadvertent Lack of Integrity isSabotaging Your Student Retention Martial Arts Student Retention is important because it's much less expensive to keep the students you have rather than spending time and money recruiting new students to replace the dropouts....

The Song that Got Me Through High School

The Song that Got Me Through High School

I have a question for you at the end, so read on, please. While martial arts is a good influence for 99% of people, it was a not-so-good influence on me. The Florida Karate Academy was more about chasing the dragon than entering the dragon. I went from being Student...

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