Info for Martial Arts School Owners and Instructors
The Martial Arts Teachers’ Association (MATA) is a professional organization that helps martial arts school owners and instructors improve their teaching skills and grow their schools with proven marketing, management, and curriculum design.
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What Two Words the Japanese Say are Ruining American Culture?
Setting Expectations for Martial Arts Students Upfront
Does Teaching Martial Arts Like This Make Any Sense?
HOW TO TEACH A MARTIAL ARTS CLASS THAT MAKES SENSE. Martial arts does not encourage free-thinking, but the pursuit of success requires it. Most...
Using Text to Increase Enrollments in Your Martial Arts School
Texting is instant and is opened 97% of the time, so it’s a real-time communication that helps to confirm to the parents that they made the right decision to choose your program.
Texts work great and MATA/Empower Kickboxing members have a free dedicated SMS marketing platform in their GenerateMoreStudents.com account that allows them to text up to 100 people a month for free.
Self-Defense Lessons from Will Smith’s Slap Heard ‘Round the World
From my upcoming book, Choose Your Battles Wisely Will Smith’s slap heard ‘round the world was a clear lesson in not choosing your battles wisely....
How To Pose For Martial Arts Images
How To Get The Best Images For Your Martial Arts School I was in Munich at the WAKO World Championships in 1987 as a coach and official. I had a...
Martial Arts Instructor Certification: How to Give Clear Instructions
From the MATA Professional Martial Arts Instructor Certification Course Module 1-Lesson 1: Four Keys to Giving Clear Directions 1. Specific....
First Lesson Video: Traditional Martial Arts vs Empower Kickboxing
Traditional Karate First Lesson [video_popup url="https://vimeo.com/699504781"...
Martial Arts Instructor Certification: How Students Learn
The MATA Certification was authored by 18 different veteran black belts who are also experts in their respective fields such as law, psychology, pedagogy, movement science, motivation, and communication.
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The Six Levels of Intervention
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How to Give the “What” and the “Why” When Teaching Martial Arts
If you teach martial arts for a living, read this carefully. As a parent, if you saw your child clearly...
I had no idea John had passed! What a tremendous loss to our industry. I had interacted with him several times over the years as I had written some articles for a well-known trade publication that he edited. The thing that struck me about John was from the first time I pitched an article and he called me to tell me it had been green-lighted he always spoke to me like we were old friends. And after that he would always call me, “Pal” when he called or e-mailed. Despite his stature in the industry he always struck me as quite humble and he always seemed to have a funny anecdote or story to share. I am sorry I never had the opportunity to meet him in person. May he rest in peace.