The Free Power Class drives new student enrollments
for Joe Robaina of COBRA-Defense Miami.
Find out more about COBRA-Defense at SelfDefenseBusiness.com
Joe Robaina is a veteran martial artist with a wide range of skills and talent. But for the last few years, he has excelled in the self-defense business. Joe shares some strategies that have helped him to build a successful self-defense business.
During that process, he has discovered some realities about the martial arts business model and how the COBRA Self-Defense business system operates in order to avoid those pitfalls.
Just in time learning vs just in case.
:45 the new world for martial arts
1:15 What people want in a martial arts school
2:15 Why teach Latin in an English language course?
2:30 Joe Robaina intro
3:30 Why leave martial arts to go to Cobra?
4:30 what people want in martial arts
6:00 Just in Case learning vs Just in Time
7:15 When John Graden took the 10-week COBRA Self-Defense Course
8:10 How COBRA students compare to black belts
8:45 Where does COBRA come from?
11:00 What are the common misconceptions about self-defense?
11:30 The power of asking students what they think they need?
13:00 We don’t offer a bandaid solution to your problem
14:20 Who seeks out self-defense training?
16:00 You can’t just learn how to swim in a pool. The ocean is different.
17:00 Why you want responsible decision makers to at least watch the first class
18:00 What are your best marketing strategies for COBRA?
19:15 The importance of not looking like everyone else
19:40 The Free Power Class
21:00 are the riots increasing the Self Defense business?
21:30 Sheriff, “You should get self-defense training.”
22:00 Defund the Police is creating fear
23:00 How does COVID factor
24:00 Is more better?
25:00 What the Miami SWAT Tactical Division ask Joe to teach them about riots?
27:20 How to deliver the value to charge top dollar for self-defense training
28:00 The key line that surprises audiences.
29:00 How to explain the victim mentality
30:00 How do people really value self-defense?
31:00 Why self defense doe NOT take a back seat to ANY profession
31:10 The BEST explanation of the value of self-defense EVER!
32:00 What you have to demonstrate in selling self-defense programs.
33:00 Look, listen, and feel where you are at now
33:20 The market is totally different now
33:40 Does your training work on Zoom?
34:50 How do you answer, “What do you do for a living?”
Past episodes: MATAPodcast.com