How often have you heard comments like these? “I teach military based self-defense!” “I teach police based self-defense!” “I teach kung fu based self-defense!”

A ton, I’m sure.

How often have you ever heard a comment like this? “I will show you have to make a six-figure income from teaching self-defense.”

Never, I’m sure.

It’s not hard to find a good self-defense system. Any brown belt can teach how to get out of a headlock or a gun defense. It’s really difficult to find a good self-defense BUSINESS SYSTEM. There is a huge difference. Self-defense is much easier to teach than kata or a traditional system. But, can you make money at it?

Less than 1% of professional martial artists know how to generate six-figures annually from teaching self-defense.  If you want to be part of that elite group, here are some good questions to ask any self-defense system you’re considering.

1. As the organization leader, do you make your money from teaching self-defense or do you make your money off of certifying guys like me to teach your system?

  • How much focus is there on making money vs technical skills?

2. What is your background as it relates to creating income as a self-defense instructor?

  • Not who you trained with. Income.
  • Not what system you teach. Income.

3. How many A-Z curriculum programs do you offer?

  • Active Shooter?
  • Teen Safety?
  • Real Estate Safety?
  • Anti-Bully?
  • Law Enforcement Self-Defense and Training?
  • Self-Defense for Kids?
  • Self-Defense for Adults?
  • Ten Week Academies?
  • How are these programs supported?

4. How are these programs supported?

  • Full curriculum manuals?
  • Videos of the program classes so I can model the program?
  • Program-specific marketing materials?

5. How will I market my self-defense programs?

  • Do you have marketing ads?
  • Do you have marketing videos?
  • Do you have scripts for presentations?
  • Do you have an upsell strategy?

6. What kind of support can I expect?

  • Do you provide Executive Coaching Videos?
  • Do you provide Facebook Live Coaching Videos?
  • Do you provide Phone call support?

7. Do you help me to elevate my business above the local competition?

  • Do you provide a stand-alone, branded website?
  • Do you have branded apparel, so I can look professional when I teach?
  • Do you have branded manuals and student handouts I can provide my students?

As far as I know, there is only one self-defense system that can answer each one of these important questions with a resounding, YES! COBRA-Defense is the Official Self-Defense Business System of the Martial Arts Teachers’ Association (MATA) for a very good reason. It is proven to work.


John Graden
John Graden

John Graden is widely credited with leading the martial arts school business into the modern age. He is the founder of the first successful professional association and trade journal. MA Success editor John Corcoran first called him a “visionary” in 1995. Martial Arts World magazine dubbed him, The Teacher of Teachers. Mr. Graden’s leadership was recognized in many mainstream media outlets including a cover story on the Wall Street Journal, documentaries on A&E Network, and as a guest on the Dr. Oz Show and many others.

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