How To Get 21 Human Billboards

Human billboards are people that you’re going to let train for nearly free, and in turn, they’re going to agree to give their best effort to refer you one student a month. 

The Target Market

While this works anytime of the year, it’s a great way to finish the year by rounding up all of your prospects that didn’t enroll this year and launch this in October.

How this Works

Contact them and say, “I’d like to give you 6-months of classes for free. But the catch is that you’re going to give me your best effort to refer one student a month. If you don’t refer me one student a month, I’m not going to kick you out of my school or anything. You’ve just got to give me your word that you’re going to try.”

“Here’s how it works. You pay $299 (Pick any number you’re comfortable with) for your first month, and then the next 6-months are free (throw in some shirts and a uniform so they are true human billboards.) But here’s the catch. The catch is you’ve got to really give me a sincere effort to refer one person a month.” 

The reason why you say, “Here’s the catch,” is because you just said they’ve got to pay $299 for the first month. Before they say, “Oh, wait a minute…” Just say, “Here’s the catch – you’ve got to try to give your sincere effort to refer me one student a month. Is that fair enough?”

When you end a sentence with “fair enough”, it’s difficult for someone to say no. That’s how you get your human billboards.

The Numbers and Implementation

Make a goal. In the first seven days, you’re going to get 21 people for only $299 for the 6-months.  $299 times 21 students equals $6,279. So in the first week, if you just get three people a day for seven days — just three a day. Do that for seven days and you just made yourself $6,279 in week one.

After week one you have 21 human billboards. Give them huge referral incentives and great referral tools to bring in their friends, and you get one referral a month from all those 21 human billboards. 

That’s 21 students at $149 a month which is $3,129 a month or $37,548 a year. That may not seem like much, but if you do this year round you will create multiples of that amount.

On the low-end, if you do 21 human billboards a month, each month your revenue would increase by $3,129. Mind you, this assumes 100% retention but that’s a different subject. 

 

New Students

New Revenue

Recurring Revenue

Jan

21

$3,129

 

Feb

21

$3,129

$6,258

Mar

21

$3,129

$9,387

Apr

21

$3,129

$12,516

May

21

$3,129

$15,645

June

21

$3,129

$18,774

July

21

$3,129

$21,903

Aug

21

$3,129

$25,032

Sept

21

$3,129

$28,161

Oct

21

$3,129

$31,290

Nov

21

$3,129

$34,419

Dec

21

$3,129

$37,548

     

$240,933

Summary

Twenty-one human billboards pay you $299 and they get 6-months of free classes. They agree to try to refer you one student a month. So let’s say only half of your human billboards refer you one student a month, right? 

Even at that rate, in two months, you’re going to be in the range of $100,000 a year; even if half of the people deliver what they say they will. Even if you have a 50-percent success rate with your human billboards you would still be on pace for $100,000 a year income within two months.

That’s a great way to wrap the year and an even better way to start the new year.