Martial Arts Instructor News and Articles

John Graden

John Graden

Executive Director

John Graden led the martial arts into the modern era by creating the first professional association, trade journal & instructors certification program.

How to Increase Your Martial Arts Schools’ SEO by Increasing Your Level of Expertise for Google

Here is a simple test. In an incognito window, type

What you should see looks like this.

martial arts school seo technique
  • Facebook
  • Twitter
  • LinkedIn

The 632 is the number of pages that our site has. It actually has about 5 times that, but that’s not the point.

You want to DOUBLE the number of results your competitor has. How can you find out what that number is?

Type in and see the results COMPARED TO YOUR RESULTS.

How To Create Content for My Martial Arts Website?

Do you have a budding writer, maybe a teen who would enjoy writing articles related to the school and what it teaches on a regular basis?

You could give the writer the title of “Communications Officer” or something to feel special. Ideally, you would do the writing, but you can recruit help.

We could do this for you if you’d prefer. Just let us know.

The writer would author a 400-750 word article a week, bi-weekly or monthly with an image or video. The articles would use a focused keyword in the title and once in the body. This would help a lot with your local SEO.

The articles would be posted on:

  • Google Business Profile
  • Linkedin
  • FB
  • Website blog
  • Youtube
  • Social Media

Topics could include:

  • Short profile/interviews with students, parents, staff
  • Upcoming special events
  • Why do we….?
  • How to practice
  • How to get the most out of your membership to the school
  • News stories to comment on.
  • Someone benefits from martial arts
  • Self-defense situation
  • Bullying advice

Again, we can do this for you if you’d prefer. Just let us know.

Notice Tyson’s hand is by his face, not his hip.

His chin is down instead of up.

His shoulder is up instead of pulled back.

His body is sideways to his opponent instead of squared off.

His legs are under his body not spread apart like he was riding a horse.

With this kind of form, he would fail his orange belt exam in most schools. 

How does that make any sense?

Sensei Tyson?

If Mike Tyson or a world champion kickboxer came to your school to teach your black belts. What do you think he would work on? Double punches, square blocks, and keeping your chin up?

I’m pretty sure he would emphasize head movement, how to snap your punches and a defense that does NOT include pulling your punch back to your hip.

I’m sure the students would learn advanced applications to adjust for different fighters. Notice I said advanced applications, not advanced strikes.

When you focus on application, you can apply that to almost any technique.

For instance, if the drill is about how to fight a taller fighter, the answer is more about footwork to stay on the outside until you can secure quick access. My brothers are 6′ 3″ and 6′ 4″ so I know something about fighting a taller opponent.

Drills that teach that application do not require complexity. They require simplicity.

The more complex a skill becomes, the less chance it can be used. Have you ever seen a double punch? Only in kata and here:

If you eliminated all kata and traditional skills, you could devote that time to drills and conditioning that would give your students a true advantage in sparring or self-defense.

Imagine teaching fewer skills that are easy to teach and learn than traditional skills and kata.

You could spend more time on the application of those skills rather than stepping up and down the classroom and holding blocks and punches out in the air, which leaves you wide open for a counterattack.

Rather than spending student’s time with the complexity and frustration of spending years perfecting the bad habits of pulling their hand back to their hip, keeping their chin up, aiming and holding a punch in the air, and blocking with power while stepping forward, your retention will improve. Your student quality will improve. Your curriculum consistency will improve.

This is the core of our white to black belt curriculum Empower Kickboxing.

It’s an old saying, but true. “Less is best.”

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