See more product sales ideas at our Selling Products Homepage.
The Gillette Company turned itself around when it made the marketing decision or, came to the realization, depending on how you look at it, that the real money was not made in selling a blade holder and razor.
The real money was made with the repeat sales of the razors. The money in cleaning teeth is not in tooth brushes, it’s the tooth paste that people use and have to replace that creates huge cash flow.
The in-house seminar business can take a lesson or two from these examples. Your students will receive a free product/weapon/training aid for enrolling in the class. The item is presented as a freebie that is included in the price of the class, but in reality, you are selling the item for 10 to 20 times your cost in exchange for taking an hour to teach a group of people about it.
If you charge $25 for a padded nunchaku seminar and have 20 people enroll, that’s $500 gross. They each get a pair of chucks which cost you $2 each for a total investment of $40. That’s a $460 profit for a one-hour class that you’ll have fun teaching. A class like that once a month will add nearly $6,000 to your profits.
At Christmas time, you can sell packages of seminars, three for $60 so the student can pick which classes he attends throughout the year.
- Run a padded nunchaku seminar at $25 for the class. Each person who signs up gets a free pair of padded nunchaku.
- Run a self-defense class and charge $35 for the class. Each person signing up receives a free My Defense Tool®.
- Run a bo stick class for $25 and include one of the several available books on the subject “absolutely free”
- Pick the weapon or creative form and you can build a seminar around it. You don’t have to be an expert in the weapon to teach a group of beginners. Pick up a video or call one of your buddies who will show you a solid one hour step-by-step class you can teach.
Think about it. History, how the weapon was created, common misconceptions, etc… will take the first 15 minutes. Then, the basic blocks and strikes for 20 minutes. Then some two person drills such as blocks and counters followed by actual target practice on focus mitts will take another 15-minutes leaving 10-minutes for a short form followed by Q n A and a review.
The possibilities are endless! Check our downloads area for sample flyers for these classes. They are easy to teach and great profit makers.
Despite the fact that you are, in a roundabout way, selling merchandise, your students will perceive added value because you are advertising the actual merchandise as free.
Another excellent way to increase merchandise sales is by simply incorporating a particular training item into your regular class. For example, teach a class on speed and timing utilizing focus mitts.
Tell students they should practice this drill at home with a friend on a regular basis. One will invariably ask ” But how do we get the focus mitts?” This gives you the perfect opportunity to tell him “Right here!”.
Over a period of time you can do the same thing with a speed bag, heavy bag, kicking shield, stretching machine, video or almost anything else. A
s you teach, simply continue to state the benefits of training with that particular piece of equipment. With this method, you need say or do nothing different from what you might normally say in class.
Note: Because many schools do not offer weapons training or offer it only to a select few, weapons seminars may offer you an opportunity to pull in students from outside of your school.
These may be students or people who have no time or inclination to participate in a full course of study, yet have a specialized interest in the particular seminar topic that you are offering.