Martial Arts Instructor News and Articles

John Graden

John Graden

Executive Director

John Graden led the martial arts into the modern era by creating the first professional association, trade journal & instructors certification program.

Most martial arts school Facebook pages are messy and, well, boring. How many group shots do you need? However, it doesn’t have to be that way. For many people, your Facebook page will be their first impression of your school.

Also, we’re seeing a definite shift where the media are reaching out to schools via messenger and Twitter more than they are using email or the phone.

You have no idea how many potential leads have seen your school page and clicked away because it was not as engaging as your website.

The image above is from our Martial Arts School Facebook Page Mockup. You can see the page by clicking below. This new 22Social  app allows us to create a Facebook presence with multiple pages that include templates for:

1. Giveaways for lead capture. Captures leads by requiring a login. Since your visitor is already on Facebook, the capture is automatic.

Click the Active Shooter example button below.

2. Sweepstakes and contests with lead capture.

3. Auto-play video.

4. Live broadcast with Google Hangouts with lead capture.

5. Podcasts with lead capture.

6. Free or Paid Digital Courses.

22Social  has a 30-day free trial. After that, it’s $29 per month. The company is based in San Diego and have been in business since 2012. We’re in the process of converting all of our Facebook pages with this app.

If you decide you’d like to try it, you can check it out here. If you need help setting it up, just contact us and we will build most pages for $195.

If you have any questions, just shoot a note to

Notice Tyson’s hand is by his face, not his hip.

His chin is down instead of up.

His shoulder is up instead of pulled back.

His body is sideways to his opponent instead of squared off.

His legs are under his body not spread apart like he was riding a horse.

With this kind of form, he would fail his orange belt exam in most schools. 

How does that make any sense?

Sensei Tyson?

If Mike Tyson or a world champion kickboxer came to your school to teach your black belts. What do you think he would work on? Double punches, square blocks, and keeping your chin up?

I’m pretty sure he would emphasize head movement, how to snap your punches and a defense that does NOT include pulling your punch back to your hip.

I’m sure the students would learn advanced applications to adjust for different fighters. Notice I said advanced applications, not advanced strikes.

When you focus on application, you can apply that to almost any technique.

For instance, if the drill is about how to fight a taller fighter, the answer is more about footwork to stay on the outside until you can secure quick access. My brothers are 6′ 3″ and 6′ 4″ so I know something about fighting a taller opponent.

Drills that teach that application do not require complexity. They require simplicity.

The more complex a skill becomes, the less chance it can be used. Have you ever seen a double punch? Only in kata and here:

If you eliminated all kata and traditional skills, you could devote that time to drills and conditioning that would give your students a true advantage in sparring or self-defense.

Imagine teaching fewer skills that are easy to teach and learn than traditional skills and kata.

You could spend more time on the application of those skills rather than stepping up and down the classroom and holding blocks and punches out in the air, which leaves you wide open for a counterattack.

Rather than spending student’s time with the complexity and frustration of spending years perfecting the bad habits of pulling their hand back to their hip, keeping their chin up, aiming and holding a punch in the air, and blocking with power while stepping forward, your retention will improve. Your student quality will improve. Your curriculum consistency will improve.

This is the core of our white to black belt curriculum Empower Kickboxing.

It’s an old saying, but true. “Less is best.”

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