Martial Arts Instructor News and Articles

John Graden

John Graden

Executive Director

John Graden led the martial arts into the modern era by creating the first professional association, trade journal & instructors certification program.

MATA has been interviewing school owners to find out what is working to promote a virtual classroom. Here are three strategies that are working now.

1. Help parents with their children.

2. Create social proof by replacing your Facebook cover with a zoom video.

3. Two marketing your virtual school facebook strategies.

1.  Create social proof with a FB cover with a Zoom video

Show the world that your students are still active and training with you. This is powerful social proof.

See a Zoom FB Cover Video 


2.  Two Facebook ad strategies that are working. 

Facebook traffic is at an all-time high. 

There are a couple of strategies using Facebook ads that are getting excellent results.

  • Facebook
  • Twitter
  • LinkedIn

Facebook Strategy One–FREE OFFER

This first is from long-time MATA member Duane Brumitt of Tri-Star Martial Arts Academy.

The lead offer is:

 2 FREE Weeks of Live Interactive Martial Arts Classes for Kids.

The link leads to a nice landing page that captures the lead’s information.

On Monday, April 20th Duane described his results.

“This month I currently have 69 leads over the past 20 days. Out of those 69 I personally talked to 27 of them and they are on a one-month trial. I have 16 appointments scheduled this week to talk to so far. If they all show up by the end of the week I’ll have 43 people actually doing virtual trials. Getting them to show up for their intro has been the most difficult part.”

Watch the Video

Facebook Strategy Two–PAID UPSELL

This strategy offers a free week for the student but then attempts to upsell the parent on purchasing a 30-day training package that includes the uniform.

The up-sell is that the uniform helps the child to take the training more seriously and makes him or her “feel like a karate student.” 

Notice Tyson’s hand is by his face, not his hip.

His chin is down instead of up.

His shoulder is up instead of pulled back.

His body is sideways to his opponent instead of squared off.

His legs are under his body not spread apart like he was riding a horse.

With this kind of form, he would fail his orange belt exam in most schools. 

How does that make any sense?

Sensei Tyson?

If Mike Tyson or a world champion kickboxer came to your school to teach your black belts. What do you think he would work on? Double punches, square blocks, and keeping your chin up?

I’m pretty sure he would emphasize head movement, how to snap your punches and a defense that does NOT include pulling your punch back to your hip.

I’m sure the students would learn advanced applications to adjust for different fighters. Notice I said advanced applications, not advanced strikes.

When you focus on application, you can apply that to almost any technique.

For instance, if the drill is about how to fight a taller fighter, the answer is more about footwork to stay on the outside until you can secure quick access. My brothers are 6′ 3″ and 6′ 4″ so I know something about fighting a taller opponent.

Drills that teach that application do not require complexity. They require simplicity.

The more complex a skill becomes, the less chance it can be used. Have you ever seen a double punch? Only in kata and here:

If you eliminated all kata and traditional skills, you could devote that time to drills and conditioning that would give your students a true advantage in sparring or self-defense.

Imagine teaching fewer skills that are easy to teach and learn than traditional skills and kata.

You could spend more time on the application of those skills rather than stepping up and down the classroom and holding blocks and punches out in the air, which leaves you wide open for a counterattack.

Rather than spending student’s time with the complexity and frustration of spending years perfecting the bad habits of pulling their hand back to their hip, keeping their chin up, aiming and holding a punch in the air, and blocking with power while stepping forward, your retention will improve. Your student quality will improve. Your curriculum consistency will improve.

This is the core of our white to black belt curriculum Empower Kickboxing.

It’s an old saying, but true. “Less is best.”

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