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How to Get Media Coverage for Your Martial Arts School

Share and comment below. This is an excerpt from my new edition of The Art of Marketing without Marketing. Nothing is more powerful than the media for elevating your business above your competitors. I’ve been working and pitching the media for decades. I’ve had my own TV show, published a national magazine, and have been…

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The Market is Hot for Self-Defense

  Corporations are paying thousands for Active Shooter training because they can get sued by employees for not providing them. Would you have any idea how to teach one if you got the call? Families want Self-Defense, Anti-Bully, Anti-Abduction, and Teen Safety programs without belts, bowing or long term programs. When marketing your self-defense program,…

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10 Questions to Help Evaluate Your After-School Program

With recent instances of an after-school program shutting down due to compliance issues and the death of a 3-year child left in a van at an Orlando facility, we’ve recruited some expert assistance to help owners running martial arts after-school programs to get a deeper under While many gurus promote After-School Program Systems as an…

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Martial Arts After-School Programs – The Hype. The Profits. The Pitfalls.

  Visit the MATA After-School Program System Page WARNING! Beware the lure of those hawking the “easy profits” of an after-school program. History has shown that state laws and their enforcement are more powerful than a Joe Lewis sidekick or a “know it all” upstart. MATA has been working with Tim McCahan since early 2016…

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How 2 Schools Got Sued For Over $1-million

Could This Be The Accidental Death of Your School? Imagine teaching an everyday, normal class with no crazy cardio demands or dangerous drills. Suddenly a seemingly healthy teenager collapses and passes out cold. You call 911. They arrive 11-minutes later (national average response time). The student dies on the way to the hospital. What did…

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The Case for Universal Education for Martial Arts Instructors

Listen or Read but please comment and share. By John Graden I started teaching professionally as a 16-year old blue belt in 1976. After earning my black belt in 1978, I was hired by Walt Bone to be a staff instructor for $5 per class. I was thrilled. For the next four years, I was…

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The Difference Between Praise and Encouragement in Teaching Martial Arts

by John Graden For two-decades, I have been speaking and writing about the “Perils of Praise.” In the early years of me blasting this warning out to the martial arts world, I was met with enthusiastic appreciation and, well, praise. However, in the past few years, more instructors have been defending their celebration of mediocrity. What…

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Speaking to the Camera

This is a Good Speaking Example to Study One area that I am hyper-vigilant on is speaking and teaching skills. The fastest way to improve the quality of your classes is by becoming a more effective speaker. In this video, Victoria Payne from Smithville, MS tells the story of how she was teaching self-defense without…

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The Law of Self-Defense (Click to see)

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