The MATA Blog
Resources, Videos, & Tutorials for Martial Arts Instructors and School Owners.
What Two Words the Japanese Say are Ruining American Culture?
Setting Expectations for Martial Arts Students Upfront
Does Teaching Martial Arts Like This Make Any Sense?
HOW TO TEACH A MARTIAL ARTS CLASS THAT MAKES SENSE. Martial arts does not encourage free-thinking, but the pursuit of success requires it. Most classes contradict everything they taught in the first half of class.Which half of a martial arts class makes sense?First...
Using Text to Increase Enrollments in Your Martial Arts School
Texting is instant and is opened 97% of the time, so it’s a real-time communication that helps to confirm to the parents that they made the right decision to choose your program.
Texts work great and MATA/Empower Kickboxing members have a free dedicated SMS marketing platform in their GenerateMoreStudents.com account that allows them to text up to 100 people a month for free.
Self-Defense Lessons from Will Smith’s Slap Heard ‘Round the World
From my upcoming book, Choose Your Battles Wisely Will Smith’s slap heard ‘round the world was a clear lesson in not choosing your battles wisely. On the 27th of March, 2022, during the live television broadcast of the 94th Academy Awards, show co-host Chris Rock...
How To Pose For Martial Arts Images
How To Get The Best Images For Your Martial Arts School I was in Munich at the WAKO World Championships in 1987 as a coach and official. I had a slide from a photoshoot I just did. I showed it to the publisher of Banzai magazine from Italy. He said, "If you let me use...
Martial Arts Instructor Certification: How to Give Clear Instructions
From the MATA Professional Martial Arts Instructor Certification Course Module 1-Lesson 1: Four Keys to Giving Clear Directions 1. Specific. Effective directions are specific. They focus on manageable and precisely describe actions that martial arts students can take....
First Lesson Video: Traditional Martial Arts vs Empower Kickboxing
Traditional Karate First Lesson This video is smaller because of the notes.Empower Kickboxing First Lesson [video_popup...
Martial Arts Instructor Certification: How Students Learn
The MATA Certification was authored by 18 different veteran black belts who are also experts in their respective fields such as law, psychology, pedagogy, movement science, motivation, and communication.
Is it Legal to Trade Tuition for Teaching Classes?
MATA Enhances Martial Arts Instructor Certification Course
Premier Martial Arts Franchise Cost vs Licensing Empower Kickboxing Fee
Why risk your life savings in a franchise when you can license a successful system for less than 1% of the cost? How does that make any sense?Premier Martial Arts Franchise cost ranges from: $183,650 – $421,800 Source: premiermartialartsfranchise.com/investment VS...
Read the Lawsuit Against Premier Martial Arts
IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF TENNESSEE KNOXVILLE DIVISION WILLIAM ANTHONY, PBA MARTIAL ) ARTS, INC., KATIE BAKER, WILLIAM ) BAKER, S&RW LEGACY, LLC, MORGAN ) BARTH, ECM HOLDINGS, LLC, CALE ) BEARDEN, AIMEE BEARDEN, BEARDEN ) PMA ONE,...
Premier Martial Arts Sued by Over 30 of Their Franchise Owners
Dozens of new franchise owners are suing Knoxville-based Premier Martial Arts in federal court, claiming the company defrauded them for years. "Our school opened right in the middle of COVID," one owner said. "Everyone told us it would be easy to get started and make...
The Six Levels of Intervention
Excerpt from the MATA Certification Program. A common misperception is that ignoring misbehavior—or addressing it by praising students who are behaving (proximity influence)—is the least invasive form of intervention. But ignoring misbehavior is the most invasive...
How to Give the “What” and the “Why” When Teaching Martial Arts
If you teach martial arts for a living, read this carefully. As a parent, if you saw your child clearly underperforming in class yet the instructor proclaims he is doing “awesome!” would you trust that instructors’ feedback on how your child is doing? I wouldn’t....
MATA Certification Reviews
I thoroughly enjoyed this course. I’ve been in business now 10 years and I WISH I would have known about this when I started. As an instructor, I am always looking for ways to become a better version of myself and this course really helped. Very informative and everything that the course covers is absolutely needed if you plan on running a successful martial arts school. Way to go team!
I am actively engaging my change-over from a style based school to an Empower Kickboxing school. I love your quote above, “We’re more focused on skill improvement rather than skill memorization.”
To me it embodies more about the martial arts…it is more like coaching my wrestlers over their high school careers and seeing them improve their skill sets over time – just makes more sense!
Again – thank you (for waking me up to this concept)! Love the material that is included in the Empower Kickboxing curriculum and I am using it daily.
Thank you, sir. It is a great training program that every instructor should take to learn the latest and best practices for effective martial arts instruction.
An outstanding course that covers material across the board for anyone from a brand-new black belt to an experienced instructor for any style of martial art. Lessons are informative and easily broken down for different learning styles. I’ll complete it again in a year or so to stay current.
This is an amazing course. whether you’ve taught for years or just starting to assist this is for you. This in-depth course provides great research and insight into both the teaching and business side of this industry.