The MATA  Blog

Resources, Videos, & Tutorials for Martial Arts Instructors and School Owners.

Does Teaching Martial Arts Like This Make Any Sense?

Does Teaching Martial Arts Like This Make Any Sense?

HOW TO TEACH A MARTIAL ARTS CLASS THAT MAKES SENSE. Martial arts does not encourage free-thinking, but the pursuit of success requires it. Most classes contradict everything they taught in the first half of class.Which half of a martial arts class makes sense?First...

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Using Text to Increase Enrollments in Your Martial Arts School

Using Text to Increase Enrollments in Your Martial Arts School

Texting is instant and is opened 97% of the time, so it’s a real-time communication that helps to confirm to the parents that they made the right decision to choose your program.

Texts work great and MATA/Empower Kickboxing members have a free dedicated SMS marketing platform in their account that allows them to text up to 100 people a month for free.

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How To Pose For Martial Arts Images

How To Pose For Martial Arts Images

How To Get The Best Images For Your Martial Arts School I was in Munich at the WAKO World Championships in 1987 as a coach and official. I had a slide from a photoshoot I just did. I showed it to the publisher of Banzai magazine from Italy. He said, "If you let me use...

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived...

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How to Improve Your Local SEO Results

How to Increase Your Martial Arts Schools' SEO by Increasing Your Level of Expertise for Google Here is a simple test. In an incognito window, type What you should see looks like this. The 632 is the number of pages that our site has. It actually...

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Sparring Skills-Counter Sweeps

This clip from my USA Karate TV show in the 1980s shows one of my all-time favorites counterattacks. These are super effective sweeps that are really easy to execute. Then we fast forward 30 years to a 2-on-1 drill in the COBRA-Defense Academy.

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2 women looking at martial arts website

11 COMMON Visual Martial Arts Website Design Mistakes

MATA Certification Reviews

I thoroughly enjoyed this course. I’ve been in business now 10 years and I WISH I would have known about this when I started. As an instructor, I am always looking for ways to become a better version of myself and this course really helped. Very informative and everything that the course covers is absolutely needed if you plan on running a successful martial arts school. Way to go team!

John Henderson

Guardians Circle Elite Defense Institute

I am actively engaging my change-over from a style based school to an Empower Kickboxing school. I love your quote above, “We’re more focused on skill improvement rather than skill memorization.”

To me it embodies more about the martial arts…it is more like coaching my wrestlers over their high school careers and seeing them improve their skill sets over time – just makes more sense!

Again – thank you (for waking me up to this concept)! Love the material that is included in the Empower Kickboxing curriculum and I am using it daily.

Brock Brown

Brown's Karate Studio Angleton, TX

Thank you, sir. It is a great training program that every instructor should take to learn the latest and best practices for effective martial arts instruction.

Bryan Bagnas

San Diego County - Government

An outstanding course that covers material across the board for anyone from a brand-new black belt to an experienced instructor for any style of martial art. Lessons are informative and easily broken down for different learning styles. I’ll complete it again in a year or so to stay current.

F. Mac McNeil

This is an amazing course. whether you’ve taught for years or just starting to assist this is for you. This in-depth course provides great research and insight into both the teaching and business side of this industry.

Kevin Baker