The MATA  Blog

Resources, Videos, & Tutorials for Martial Arts Instructors and School Owners.

Martial Arts Student Retention Process 1 of 2

Martial Arts Student Retention Process 1 of 2

How an Inadvertent Lack of Integrity isSabotaging Your Student Retention Martial Arts Student Retention is important because it's much less expensive to keep the students you have rather than spending time and money recruiting new students to replace the dropouts....

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The Song that Got Me Through High School

The Song that Got Me Through High School

I have a question for you at the end, so read on, please. While martial arts is a good influence for 99% of people, it was a not-so-good influence on me. The Florida Karate Academy was more about chasing the dragon than entering the dragon. I went from being Student...

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A Parent’s Letter for Help with Taekwondo Test

Click the image to enroll into a FREE 10-Lesson Preview of the MATA Certification Program. Okay, here we go…. Especially during this COVID reboot, one thing is absolutely clear for martial arts school owners. The more complex you make the process of learning at your...

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Bruce Lee vs Joe Lewis.

Bruce Lee vs Joe Lewis.

This is the longer version. The short version can be watched here. The two biggest names in martial arts, Bruce Lee and Joe Lewis in a fascinating "Teach-Off." Each of them will teach and demonstrate a sidekick on the body shield. There is a huge difference in how...

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Why Reconsidering Kata is a Good Idea Post-Pandemic

Why Reconsidering Kata is a Good Idea Post-Pandemic

DISCLAIMER I am not against teaching kata as an art form. That is great. It's like being a museum curator. However, I am strongly against kata being presented as a tool for self-defense. That is fraud. That is what I am addressing here.  I spent a decade of my life...

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How to Work with the Media

How to Become the Martial Arts Media Star in Your Area As a martial arts school owner, I made it a point to be the most expensive school in the area. In order to make that happen, obviously, my classes had to be really good.  The other element was that I was...

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2020 State of the Martial Arts School Business

Each year for our annual martial arts business report, we look at the number of martial arts schools in the USA based upon the following NAICS categories: 61162013 – Karate Judo Jiu-Jitsu & Kung Fu Instruction 61162014- Martial Arts Instruction The Internal...

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2 women looking at martial arts website

11 COMMON Visual Martial Arts Website Design Mistakes

MATA Certification Reviews

I thoroughly enjoyed this course. I’ve been in business now 10 years and I WISH I would have known about this when I started. As an instructor, I am always looking for ways to become a better version of myself and this course really helped. Very informative and everything that the course covers is absolutely needed if you plan on running a successful martial arts school. Way to go team!

John Henderson

Guardians Circle Elite Defense Institute

I am actively engaging my change-over from a style based school to an Empower Kickboxing school. I love your quote above, “We’re more focused on skill improvement rather than skill memorization.”

To me it embodies more about the martial arts…it is more like coaching my wrestlers over their high school careers and seeing them improve their skill sets over time – just makes more sense!

Again – thank you (for waking me up to this concept)! Love the material that is included in the Empower Kickboxing curriculum and I am using it daily.

Brock Brown

Brown's Karate Studio Angleton, TX

Thank you, sir. It is a great training program that every instructor should take to learn the latest and best practices for effective martial arts instruction.

Bryan Bagnas

San Diego County - Government

An outstanding course that covers material across the board for anyone from a brand-new black belt to an experienced instructor for any style of martial art. Lessons are informative and easily broken down for different learning styles. I’ll complete it again in a year or so to stay current.

F. Mac McNeil

This is an amazing course. whether you’ve taught for years or just starting to assist this is for you. This in-depth course provides great research and insight into both the teaching and business side of this industry.

Kevin Baker