Martial Arts Instructors
Have Some Big Decisions to Make
In order to enhance martial arts student retention in the COVID-19 era, smart instructors realize that they have to provide INSTANT VALUE for their students.
Here’s an example:
Some of you may have heard of just in case learning vs just in time learning.
Typically, it’s applied to getting a university degree vs going into business right out of high school, which is what I did.
Just in Time Learning
Just in time learning is the specific-education that focuses on the topics one needs to learn related to a business or hobby.
For instance, marketing, management, and teaching skills are immediately applicable to launching your martial arts school.
You learn them just in time and apply them immediately.
Just in Case Learning
Just in case learning is like the padded academia that helps a student become a well-rounded, educated person.
This is a person who is prepared, just in case, someone asks about the evolution of Western European art.
Traditional martial arts are classic just in case learning. So much of an early student’s experience in class is spent learning all kinds of just in case skills.
They are taught traditional blocks that violates every rule of defense. The centerline is exposed. The chin is up. The hands are on the hip or stuck in a clunky position that is held in a pose to show good form.
The instructor explains that “You’d never really block like this but keep practicing and you’ll understand when you get to black belt.”
That is a disservice to the student.
Students DO NOT want stylized representations of self-defense and fighting. They want real skills they can use TODAY, not three years from now.
That is why I created Empower Kickboxing™.
I took the most effective, applicable, and easy to learn skills from self-defense, martial arts, kickboxing, weapons, and grappling so that students get the INSTANT VALUE that is missing from traditional martial arts.
These are just in time skills. Not just in case.
Each Empower Kickboxing class includes:
1. Bow in / Meditation
2. Quick martial arts history lesson
3. Vigorous warm-up
4. Teaching segment (martial arts, kickboxing, weapons, or grappling)
5. Pad or partner drills
6. Cool down with Life Skill lesson
This is why every week, schools are joining Empower Kickboxing to get access to the lesson plans, marketing, and direct support from me.
Take a look at a couple of sample lesson plans. You’ll see a design for fast-paced exciting classes that students enjoy and look forward to.