Martial Arts Instructor News and Articles

John Graden

John Graden

Executive Director

John Graden led the martial arts into the modern era by creating the first professional association, trade journal & instructors certification program.

Tampa Bay, FL – The Martial Arts Teachers’ Association (MATA) has merged GenerateMoreLeads.com (GML) into its marketing services platform for martial arts schools and suppliers.

Since 2003, the Martial Arts Teachers’ Association (MATA) has been the leader in providing martial arts instructors with high-level resources to plan, market, and manage their schools. 

MATA is now adding an extensive and professional digital marketing agency by merging GenerateMoreLeads.com (GML) into its service offerings.

Since 2010, GML has serviced mostly mainstream small and medium-sized businesses outside of the martial arts with comprehensive online marketing plans and campaigns.

While MATA and GML have not worked together in the past, they are both owned by MATA Executive Director John Graden. He says, “MATA has always provided the strategies, tools, and tactics for martial arts schools and gyms to market on- or off-line. Essentially, we’d teach school and gym owners how to market and sell their business, but they would then have to execute on the plan. That is both time-consuming and complex.”

That is the opposite of what GML does. According to Graden, “GML actually fulfills the marketing needs for small businesses. It builds business websites and crafts the SEO campaigns, Facebook ads, Google ads, content creation and directory listings for them. So we see this as a perfect fit at the perfect time because the economy is booming. Schools and gyms are clamoring to capitalize on the opportunities unique to online marketing without the headaches of doing it yourself.”

GML’s veteran team of dedicated digital marketing experts is now available to MATA members to provide high-level search engine optimization campaigns, social media ads and content, directory listings, customized PPC campaigns, and website design solutions.

#generatemoreleads

#martialartsteachers

#digitalmarketing

#martialartsmarketing

John Graden

MartialArtsTeachers.com

GenerateMoreLeads.com

(727)-279-0505

john@generatemoreleads.com

Jg@martialartsteachers.org

Notice Tyson’s hand is by his face, not his hip.

His chin is down instead of up.

His shoulder is up instead of pulled back.

His body is sideways to his opponent instead of squared off.

His legs are under his body not spread apart like he was riding a horse.

With this kind of form, he would fail his orange belt exam in most schools. 

How does that make any sense?

Sensei Tyson?

If Mike Tyson or a world champion kickboxer came to your school to teach your black belts. What do you think he would work on? Double punches, square blocks, and keeping your chin up?

I’m pretty sure he would emphasize head movement, how to snap your punches and a defense that does NOT include pulling your punch back to your hip.

I’m sure the students would learn advanced applications to adjust for different fighters. Notice I said advanced applications, not advanced strikes.

When you focus on application, you can apply that to almost any technique.

For instance, if the drill is about how to fight a taller fighter, the answer is more about footwork to stay on the outside until you can secure quick access. My brothers are 6′ 3″ and 6′ 4″ so I know something about fighting a taller opponent.

Drills that teach that application do not require complexity. They require simplicity.

The more complex a skill becomes, the less chance it can be used. Have you ever seen a double punch? Only in kata and here:

If you eliminated all kata and traditional skills, you could devote that time to drills and conditioning that would give your students a true advantage in sparring or self-defense.

Imagine teaching fewer skills that are easy to teach and learn than traditional skills and kata.

You could spend more time on the application of those skills rather than stepping up and down the classroom and holding blocks and punches out in the air, which leaves you wide open for a counterattack.

Rather than spending student’s time with the complexity and frustration of spending years perfecting the bad habits of pulling their hand back to their hip, keeping their chin up, aiming and holding a punch in the air, and blocking with power while stepping forward, your retention will improve. Your student quality will improve. Your curriculum consistency will improve.

This is the core of our white to black belt curriculum Empower Kickboxing.

It’s an old saying, but true. “Less is best.”

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