by 2ndsOut | Mar 14, 2019 | Certified Martial Arts Instructor, Instructor Certification and Training, Martial Arts Management, Martial Arts Mindset
Many dedicated black belts were orphaned at some point in their career and left without an instructor to advance them in rank. MATA is proud to offer an opportunity to advance in rank under the family tree of Joe Lewis>John Graden>you.
by 2ndsOut | Nov 27, 2018 | Certified Martial Arts Instructor, Instructor Certification and Training, Martial Arts Business, Martial Arts Management, Martial Arts Mindset, Martial Arts School Management, Student Retention
Is Your School Attractive? I’ve been fortunate enough to visit martial arts schools on three continents. As with anything, there is always a top, middle, and bottom third of success. I’ve been in schools that have not changed since they opened decades ago. I’ve been...
by 2ndsOut | Nov 26, 2018 | Martial Arts Curriculum, Martial Arts Mindset
We have the great system of Shotokan because of the work of Gichin Funakoshi. In fact, the genesis of Shotokan is in the massive change Funakoshi’s made to Okinawan karate. He radically changed the recipe book, yet for the most part, the book has not changed since....
by 2ndsOut | Nov 20, 2018 | Martial Arts Business, Martial Arts Management, Martial Arts Mindset, Martial Arts School Management, Selling Martial Arts, Selling Products
Learn why selling martial arts is necessary.
by 2ndsOut | Apr 10, 2018 | Martial Arts Management, Martial Arts Mindset, Martial Arts School Marketing
My first art director Scott Kelby (KelbyOne.com) and I created an ad of showing one of my students throwing a jump sidekick under the headline, “Kids Don’t Seem to Mind Our Summer School.” The ad was a big hit. Schools reported 40 to 60 phone calls, more than they...
by 2ndsOut | Dec 27, 2017 | Martial Arts Business, Martial Arts Business Research, Martial Arts Curriculum, Martial Arts Management, Martial Arts Mindset, Planning Your Martial Arts School, Student Retention, Teaching Martial Arts
Though it seems like there is a martial arts school on every corner, according to InfoUSA.com, the number of martial arts school businesses in the USA continues to decline.
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