Martial Arts Instructor News and Articles

John Graden

John Graden

Executive Director

John Graden led the martial arts into the modern era by creating the first professional association, trade journal & instructors certification program.

Each time you create a structured local business listing, whether at Google, Facebook, Yelp, or elsewhere, you’ll be filling out a form with a specific set of fields.

  1. It’s important that you keep these listings consistent from site to site. For instance, it’s a mistake to list your address as Park Street on one site and Park St. on another site. Make them both Park Street.
  2. Lable your images and videos with your keywords. For instance, rather than WMV2224.mp4 change that title to fitness kickboxing in largo, fl.
  3. With your domain name, you typically will have “url destination” and a “display url.” The destination should be your full address: . Your display url should leave off the http:// and just go with the domain name in caps.
  4. Be sure to pick the best categories and if you can choose more than one, do so.
  5. Insert your keywords into your description and use as many characters as allowed.
  6. For your social media listings, try to get vanity names that include your business name.
  7. Tagline. Come up with a good tagline or slogan. For my karate school, I used, “A Tradition of Excellence.” For COBRA-Defense I use, “When you need self-defense, nothing else will do.”

  1. Business name/title:
  2. Address: DO NOT list the street address. Just Holiday, FL 34691
  3. Phone number: (800) 707-3280
  4. Website URL:
  5. Categories: Self-Defense School. Self-Defense Training. Safety Training.
  6. Description: Self-Defense classes in Tampa Bay. Beginners welcome. No experience required. Our COBRA-Defense programs are law enforcement based. There is no martial arts protocol. No uniforms. No belts. No bowing. This is a “Police Academy For Civilians.”

Our self-defense classes for adults include Active Shooter Training, Teen, and College Student Self-Defense, Real Estate Agent Self-Defense, Executive Self-Defense, Half-Day Self-Defense Camps for Adults, and our 5-Week Self-Defense Academy.

Our self-defense classes for children include Half-Day Self-Defense Camps for Kids, Anti-Bullying Workshops, and Anti-Abduction Workshops.

We also offer custom Self-Defense Training for Groups, Families, and Individuals. 

 We conduct self-defense classes nearby in Tampa Bay, Florida and travel worldwide to teach our active shooter response training to corporations and campuses. Our real estate agent safety programs are popular self-defense classes for female and male agents. Many clients tell us we have the best self-defense training. This is not Krav Maga or MMA. This is reality.

7. Tagline: When you need self-defense, nothing else will do.

8. Social profiles: FACEBOOK:



Notice Tyson’s hand is by his face, not his hip.

His chin is down instead of up.

His shoulder is up instead of pulled back.

His body is sideways to his opponent instead of squared off.

His legs are under his body not spread apart like he was riding a horse.

With this kind of form, he would fail his orange belt exam in most schools. 

How does that make any sense?

Sensei Tyson?

If Mike Tyson or a world champion kickboxer came to your school to teach your black belts. What do you think he would work on? Double punches, square blocks, and keeping your chin up?

I’m pretty sure he would emphasize head movement, how to snap your punches and a defense that does NOT include pulling your punch back to your hip.

I’m sure the students would learn advanced applications to adjust for different fighters. Notice I said advanced applications, not advanced strikes.

When you focus on application, you can apply that to almost any technique.

For instance, if the drill is about how to fight a taller fighter, the answer is more about footwork to stay on the outside until you can secure quick access. My brothers are 6′ 3″ and 6′ 4″ so I know something about fighting a taller opponent.

Drills that teach that application do not require complexity. They require simplicity.

The more complex a skill becomes, the less chance it can be used. Have you ever seen a double punch? Only in kata and here:

If you eliminated all kata and traditional skills, you could devote that time to drills and conditioning that would give your students a true advantage in sparring or self-defense.

Imagine teaching fewer skills that are easy to teach and learn than traditional skills and kata.

You could spend more time on the application of those skills rather than stepping up and down the classroom and holding blocks and punches out in the air, which leaves you wide open for a counterattack.

Rather than spending student’s time with the complexity and frustration of spending years perfecting the bad habits of pulling their hand back to their hip, keeping their chin up, aiming and holding a punch in the air, and blocking with power while stepping forward, your retention will improve. Your student quality will improve. Your curriculum consistency will improve.

This is the core of our white to black belt curriculum Empower Kickboxing.

It’s an old saying, but true. “Less is best.”

You May Also Like…