GROW YOUR MARTIAL ARTS SCHOOL

Since 1993, MATA has been the must-have membership for martial arts school owners. Get all the tools, connections, and answers you need to succeed.

The Martial Arts “Teacher of Teachers”

“On his path of inspiration, motivation, and unparalleled success, John Graden has had a profound impact on the manner in which thousands of martial arts are operated worldwide.” — Martial Arts World magazine

WHO ARE MATA MEMBERS?

Black belts working hard to create a great living for their families so they can focus on their passion for changing lives through their schools.

Earn more income

Learn how to create the revenue that you deserve for your hard work and the life-long benefits you provide your students.

Enroll more students

We’ll show you the programs to offer to move a stranger to a student and a student to a black belt and staff instructors.

Become the "go to" school

Learn how to become the school people think of and talk about when “martial arts” are mentioned in your town or area.

Recent MATA Certification Graduates

The MATA Instructor Certification Program provides teachers an effective process
to create and maintain a productive classroom environment.

martial arts instructor certification student sidney burns

“MATA is a professional and quality organization. I wanted my Instructors and myself to be certified by the best.”

— Sidney Burns, Blue Ridge Martial Arts

“I am continually looking for ways to improve my teaching knowledge and the MATA instructor’s Certification is one of the finest and most updated courses an instructor can take.

 

I was impressed by the honesty of the content and detailed explanations of the various issues surrounding the teaching of Martial Arts these days.

   Sidney Burns, Blue Ridge Martial Arts Academy

Graduates

LATEST NEWS AND TRENDS

The Important Math for Martial Arts Marketing

How much can you pay to enroll one student? To make a smart marketing decision, you MUST know is how much is a new student worth to your school. 1. Annual Student Value Calculation With tuition averaging $149 a month, a student who stays for 12 months generates about...

What You Must Do to Make Next Year Your Best Year

Get Notice When a New Article by John Graden Posts Because of our redesign and over-haul, we want to make sure that only people who want to get these articles are notified when they are posted. Enter your info to get on that list.In the mid-1980s, Allstate Insurance...

Martial Arts School Owners: 
Are You the Right Person for This Job?

Martial Arts School Owners: 
Are You the Right Person for This Job?

Martial Arts School Owners:Are You the Right Person for This Job? One thing I know about professional martial arts instructors is that we tend to be control freaks.  We love how we can control our classes by micro-managing students down to the position of their pinky...

3 Steps to Improve Martial Arts Student Retention-PT 2

3 Steps to Improve Martial Arts Student Retention-PT 2

Preventative Measures to ImproveMartial Arts Student Retention Early Last week, I shared three common retention strategies schools use that can be useless if not used carefully. A quick review. 1. Student Surveys only work to the level of participation. Your most...

Martial Arts Student Retention Process 1 of 2

Martial Arts Student Retention Process 1 of 2

How an Inadvertent Lack of Integrity isSabotaging Your Student Retention Martial Arts Student Retention is important because it's much less expensive to keep the students you have rather than spending time and money recruiting new students to replace the dropouts....

The Song that Got Me Through High School

The Song that Got Me Through High School

I have a question for you at the end, so read on, please. While martial arts is a good influence for 99% of people, it was a not-so-good influence on me. The Florida Karate Academy was more about chasing the dragon than entering the dragon. I went from being Student...

A Parent’s Letter for Help with Taekwondo Test

Click the image to enroll into a FREE 10-Lesson Preview of the MATA Certification Program. Okay, here we go…. Especially during this COVID reboot, one thing is absolutely clear for martial arts school owners. The more complex you make the process of learning at your...

Bruce Lee vs Joe Lewis.

Bruce Lee vs Joe Lewis.

This is the longer version. The short version can be watched here. The two biggest names in martial arts, Bruce Lee and Joe Lewis in a fascinating "Teach-Off." Each of them will teach and demonstrate a sidekick on the body shield. There is a huge difference in how...

How to Reach the Moms in Line to Pick Their Kids Up at School

How to Reach the Moms in Line to Pick Their Kids Up at School

MATA and 97Display Partner to Bring You More Students What are moms doing while they're waiting to pick their kids up from school? Of course, they're on their phones! Wouldn't you like to have a way to consistently get your school in front of those parents day-in and...

Why Reconsidering Kata is a Good Idea Post-Pandemic

Why Reconsidering Kata is a Good Idea Post-Pandemic

DISCLAIMER I am not against teaching kata as an art form. That is great. It's like being a museum curator. However, I am strongly against kata being presented as a tool for self-defense. That is fraud. That is what I am addressing here.  I spent a decade of my life...

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