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This particular episode is for everyone, not just martial artists. If you use words to interact in your daily life, then you need to learn Tongue Fu. This a universal system for dealing with words from other people either face to face, online, or via gossip.

As someone who has been teaching public speaking for three decades, I often hear people refer to a study from the 1970s that determined that communication is 55% body language. 38% is the tone and sound of the speaker’s voice. And the remaining 7% of communication comes from the words spoken. The conclusion? Words are only 7% of communication.

The study has been debunked as junk science. If it were true, we would not need the politically correct language police that has stifled communication over the past decade.

Interestingly, those obsessed with “offensive” language often describe their hurt with the most vulgar words in the English language.

The truth is that words matter. Words are essential, and your grasp and ability to use the right words will have a massive impact on your ability to communicate.

As martial arts instructors, we use words to motivate, inspire, correct, and discipline students. We use words to sell our programs. We carefully use our words when dealing with parents upset because you failed their child on a belt exam.

What most of us DO NOT teach is how to use words to avoid confrontation in daily life from family interactions, schoolyard dialogue, or a serious threat that could lead to a fight.

This is why I am so excited to introduce you to Tongue Fu. Tongue Fuis the brainchild of my guest Sam Horn. I’ve read Verbal Judo, The Gentle Art of Verbal Defense, and Tongue Fu. Tongue Fu was by far the most effective, easy to learn and easy to teach program.

Tongue Fu Online courses and certification program.

1. Tongue Fu!® Full Course

2. Tongue Fu!® I

3. Tongue Fu!® II

4. Tongue Fu Certification Course

Proud to host some of the greatest teachers and leaders in and outside the martial arts world.

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The Martial Arts Teacher of Teachers John Graden is the host of The Truth About the Martial Arts Business and founder of NAPMA and the Martial Arts Teachers’ Association (MATA).

Sponsored by:

Pasco EDC

Empower Kickboxing


Be Part of the Show!

Submit a comment or question and Mr. Graden will play it and respond on the next episode.

Featured Guests

Tony Robbins

A black belt under the late Jhoon Rhee, Tony Robbins views martial arts as an excellent way to improve your life or a poor excuse not to.

Tony Robbins interview

Master Motivator


Brian Tracy

Brian Tracy is a mentor of John Graden’s. Brian credits much of his self-discipline and drive to the principles he learned as a martial arts student and instructor.

Brian Tracy interview

Master Teacher


Bernard Kerik

The police commissioner during the 9/11 attacks, Bernard Kerik began his taekwondo training at 14 and has traveled the world to improve his skills.

Bernard kerik martial arts police commissioner during the September 11 attacks

Master Leadership

mata podcast John Graden

The Truth About the Martial Arts Business Podcast

Learn the hard truth about the martial arts business from the man who led the industry into the modern era.

Join the martial arts Teacher of Teachers, John Graden as he explores important and controversial questions about martial arts instructors, schools and the business.

In this hard hitting podcast, he pulls back the curtain to reveal The Truth About the Martial Arts Business.

John Graden challenges conventional tradition and the mindless acceptance of some of the outlandish theories associated with the martial arts.

John Graden

Widely credited with leading the martial arts school business into the modern age, John Graden was first called a visionary by MASuccess editor, John Corcoran. Also a world champion kickboxer, John was dubbed the martial arts Teacher of Teachers by Martial Arts World magazine.

John is also the author of many of the best selling books on martial arts business and personal development.

Now the Executive Director of the Martial Arts Teachers’ Association (MATA), John’s bold leadership has landed him on the Dr. Oz Show, the Wall Street Journal, the A&E Network and many more international media platforms along with many small podcasts that only his wife listened to.

A Tampa Bay, FL resident, John Graden is married with two children.

Previous Episodes

15. John Graden: 7 Biggest Tax Deductions for Martial Arts Schools

14. John Graden: How to Evaluate Your Martial Arts Curriculum

13. Bernard Kerik: Terrorists Using Martial Arts

12. Chris Sutton: How to Teach Martial Arts Professionally

11. John Graden: A Plan for Reopening Your Martial Arts School

10. Chris Sutton: Do Martial Arts Really Work for Law Enforcement?

9. Mike Anderson Part 1

8. Jim King: How to Run a Successful Martial Arts Summer Camp

7. Chris Sutton: What Qualifies You to Teach Self-Defense?

6. Dale Willerton: Rent Assistance During the Pandemic

5. Brian Tracy: Why Curriculum is Critical to Your Martial Arts School Success

4. Brian Tracy: What Adults Want in a Martial Arts School

3. Tony Robbins: The Five Strategies to Create a Happy and Successful Life

2. Tony Robbins: How Martial Arts Can Be Used To Combat Procrastination

1. Tony Robbins: How to Use Martial Arts to Create a More Successful Life

martial arts school owners podcast

The Martial Arts Teachers Association (MATA)

MATA is a professional association for martial arts school owners and instructors. It offers the leading course on martial arts instructor certification (MATACertification) and rank advancement (MATARank).

Members have access to a massive library of professionally designed marketing materials in the Marketing Downloads section.

Other sections include:

Martial Arts Summer Camp
Martial Arts After School
Planning Your Martial Arts School
Staffing Your Martial Arts School
Financial Control
Interviews & Courses
Facebook Marketing for Your Martial Arts School
Online Marketing for Your Martial Arts School
Pro-shop Sales for Your Martial Arts School
Curriculum Concepts Your Martial Arts School


John Graden


Pasco EDC



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