If you want to stand out above your competitors, here is a strategy that can result in you getting the phone call from media for expert advice.

To get your website to rank, you have to convince Google that your content has value and authority. The following strategy is designed to give you both by commenting on crimes in your local area. This will start to position you as the local crime expert.

It should also improve your search rankings when Google sees local IP addresses click to your blog. Be sure to include an RSS feed that people can subscribe to in order to get alerts when a new post is up.

This is the RSS logo on the right side of MATA’s blog posts. image of RSS feed for self defense reporting

Step 1
Find and register a free account on local community websites that welcome guest/members posts and links. For instance, here in Tampa Bay, the TampaBay.com website has a PR service that allows posting your articles for free. You can include up to ten photos (label the photos with your article keywords)

Other sites might include the Chamber of Commerce, NextDoor.com, Craigslist.org, community organizations and civic groups, local papers, local TV and radio station websites, college newspapers, crimestoppers.com, non-profits, colleges, and universities etc…
Some may require a donation to post. That’s up to you, but it’s something to consider if you’re serious about standing out.

Step 2
Each day, look for the news about local crimes that you can comment on and provide tips to either prevent or defend against.

Step 3
Write a “Self-Defense Analysis” blog post about the crime and provide tips or resources to help readers prevent or deal with the crime in the future. Post this article on your website’s blog.

The important part is this. The news article describing the crime will provide an address of where it happened. Be sure to include that address in your article.

Over time, the accumulation of all of these local addresses on your blog make your site more important in Google searches.

Keep the article short and to the point WITHOUT any promotional copy for your school.

Step 4
Email your list directing them to your article. Encourage comments.

Step 5
Post either the article or a link back to it on the network of websites you created in Step 1.

Example Article
One Person Shot Dead in Hillsborough Home Invasion
Tampabay.com – July 12, 2016 (always date and source the article)

(Copied straight from the article)
TAMPA — One person was killed in an armed home invasion at a mobile home park in Town ‘N Country late Monday, deputies said.

Three people burst into a home at 219 Baywater Drive, Tampa according to the Hillsborough County Sheriff’s Office, and shot one man inside. He later died at the hospital, and investigators did not immediately identify him.

Crime Stoppers Tampa Bay is offering a $3,000 reward for information leading to an arrest in the case. Tipsters can call 1-800-873-TIPS (8477) or report information anonymously at www.crimestopperstb.com.

7 Tips to Prevent and Defend Against Home Invasion
by (your school) USASelfDefense.com Expert John Graden Comments on the Crime (your article)

This tragedy illustrates a key distinction between robberies and home invasions. Robberies are typically carried out during the day when a home is empty. This way, there are no witnesses.
Home invasions happen more often at night when people are home. In many cases, the fact you are at home is attractive to bad guys with violent intent.

1. Keep your doors, windows, and garages locked at all times.
2. If you have a gun, practice with it once a month.
3. Never open the door to strangers or solicitors.
4. Have a rehearsed escape plan in mind for your family.
5. Don’t fight over your property with an intruder. Let them have the property; it is not worth your life and can be replaced.
6. Make sure your bushes do not cover up your windows.
7. Do not depend on a sliding glass door lock. They easy to get around. Get a reinforced sliding glass locking system instead.
Home invasions are terrifying. Decrease the chance of it happening to you with good prevention and increase your chance of surviving with a little bit of family planning.

John Graden is the Owner and Chief Instructor at USA Self-Defense in a local town.
Phone. 727-644-3384 Email: john@selfdefense.com
Address
Website USASelfDefense.com


John Graden
John Graden

John Graden is widely credited with leading the martial arts school business into the modern age. He is the founder of the first successful professional association and trade journal. MA Success editor John Corcoran first called him a “visionary” in 1995. Martial Arts World magazine dubbed him, The Teacher of Teachers. Mr. Graden’s leadership was recognized in many mainstream media outlets including a cover story on the Wall Street Journal, documentaries on A&E Network, and as a guest on the Dr. Oz Show and many others.

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