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The Principles of an Authoritative Instructor

by | Offline Marketing & Sales

Setting Expectations for Martial Arts Students Upfront

Authority is highly influenced by emotion.

While your staff and students may intellectually understand that you are the boss and master instructor, they have to feel it, not think it.

It’s the emotional connection that anchors your authority on a deep level.

If there is one powerful moment in your role as a professional martial arts instructor, it’s in the enrollment conference.

While the parents may see you as the master black belt, they usually don’t have an authoritative reverence at this early stage.

The enrollment conference is a seminal moment for you to establish your authority and gain the respect and gratitude of the family you’re dealing with.

Presenting the programs and their cost to parents can be tense at times. Some parents want to negotiate. Others might object to the agreement. Some want a safety net in case their child wants to quit.

While it’s important that you are prepared to overcome any objections, it’s when the bottom line is signed and the initial investment is completed that you have a critical window to demonstrate your authority.

Many owners complete the transaction and gush with statements like, “Awesome. It’s great to have you on board. Johnny, you did an awesome job tonight. High five! Thanks Mrs. Jones it’s great to have Johnny as part of our family. Let me know if I can help with anything.”

Barf.

Who has the role of authority here? Mrs. Jones and her credit card. That was a missed opportunity.

Let’s try again. You would adjust this script to the age and circumstance, but here is an authority template for the enrollment conference.

Mom has just enrolled Johnny into the program.

You, “Johnny. You want to learn Empower Kickboxing, right?”

“Yes sir.”

“Good. I want you to understand that your mom just enrolled you into a six month program. You are going to learn a lot of great skills and lessons. It’s going to be fun and sometimes it’s going to be hard. That’s the good part because that means you’re learning. So you have to pay attention and practice at home 20-minutes a day when you don’t have class.

Are you going to work hard and practice?”

“Yes sir.”

“I’m glad. Your classes are Monday and Wednesday at 5pm. When are your classes?”

“Monday and Wednesday at 5pm.”

“Good. You’re a smart guy. That means that you have to be ready to come to class by 4:30 on Monday and Wednesdays so that you’re not late. Will you do that?”

“Yes sir.”

“No matter what you are doing, you will be ready by 4:30, right?”

“Yes sir.”

“Good. The first lesson is integrity. Integrity means that you do what you say you are going to do. You keep your promises. You promise to work hard and be ready for class, right?”

“Yes sir.”

“No matter what you’re doing. Right?”

“Yes sir.”

“Great. We’re going to be so proud of you. Your mom just enrolled you, so please turn to her and say, ‘Thank you mom.”

“Thank you mom.”

“Alright. When someone does something good for you, you always say thank you. That’s called gratitude. What’s it called?”

“Gratitude.”

“Correct. So you’ve learned two important lessons today. Integrity and gratitude. What does integrity mean?

“Keeping your promises.”

“Yes. What does gratitude mean?”

“Saying thank you.”

“You got it! You are going to do great, I can tell already.”

“Remember, your class is…”

“Monday and Wednesday at 5pm.”

“When will you be ready to come to class?”

“4:30pm.”

“You have a good head on your shoulders Johnny. You’re going to be good at this.”

“Because you’ve showed your mom gratitude and you’re going to keep your promises, here is a school t-shirt for you to wear. Every time you put it on, I want you to think of integrity and gratitude. Will you do that?”

“Yes sir.”

“I just gave you a shirt. How do you show gratitude?”

“Thank you sir.”

As taught in the MATA Certification program, it’s also a good idea to let mom know that it’s important that she control what Johnny is doing around 4:30 which is the agreed upon to be ready for class.

If Johnny is playing with his friends or deep in a video game, it’s going to be harder to get him to get ready than if he is cleaning his bedroom or something he’d like to leave to go to class.

Keep in mind that mom is watching this happen before her eyes. What have you done to establish your authority?

  1. You’ve provided her with a language pattern that both her and Johnny understand. This is huge.
  2. You’ve given mom the “integrity” framework to deal with any reluctance to go to class.
  3. You’ve provided her with a strategy to engage Johnny in less fun activities so that going to class is an easy decision.
  4. You’ve laid out when Johnny should get ready for class without complaint.
  5. Before her eyes, you taught her son important lessons with real world examples. No doubt, your authority sky-rocketed in her eyes and in her heart.

Look for places where you can make these kinds of strong emotional connections.

Demonstrate true authority and leadership. That will last much longer than a trite, shallow compliments like “Awesome! Good job.”

This will help your students to understand how and why they are training with the best school.

Your words are the most important words in your class. Make sure you respect them and use them well.

No Competition
When you speak, every student should be able to hear you. Make it a rule that as soon as you start to speak to the entire class, everyone turns to you and listens out of respect. Then, make sure what you say earns that respect.

Wait until every student has turned to you before speaking and that you are not competing for attention. If you have to repeat something because they turned late or you started too soon, you are wasting everyone’s time.

If students continue to talk, you might start your statement, but then pause it and look at them. This takes time away from the class, but it’s also a good indirect communication that you will not talk over students. They will listen as you speak and you will not go on until you have their full attention.

Controlling the class is the mark of your authority and necessary to be a good instructor.

Concise Language
Teaching with fewer words is stronger than using more words. Using concise language shows that you are prepared and professional. It also shows that you know your purpose or goal in the lesson.

No Rescues
When you ask a question to a student or the class, make sure you know what the minimum acceptable answer is. Too often, we see instructors ask a question and then finish the answer for the student.

For instance:
Instructor: “What is integrity? Sally.”
Sally: “Ummmm. Integrity is when you so something good…”
Instructor: “Right…when you do something good whether or not someone is watching.” Good job!”

Sally didn’t answer the question, the instructor answered it for her and then told her she did a good job. That is not teaching. That’s called pulling up or rescuing the student. The message to the student is that half-answers are considered good jobs.

Teach the exact answer to the question and repeat it enough so that there is no excuse for Sally to only know half of the answer.

Square Off
When addressing a student, face that student in the same manner you expect them to give their attention to you. Square your shoulders to the student and make clear eye contact.

False Praise
Nothing will destroy your credibility with a student faster than false praise. If everything that a student does is a “Good Job” or “Awesome,” how will he know if he’s improving or not? Why would he be motivated to improve if he is getting the highest possible praise now? What’s higher than awesome?

When you praise, be specific. When your praise is believable, the follow up suggestion is as well. For instance, “Nice jab. Let’s see if you can put two together.” Or, “I like how your side kick is coming along. Be sure to recoil it as fast as you locked it out.” Or, “That kick has potential. Just roll your hip a bit more to make it more powerful.”

Avoid blanket, false praise. It will only make your job more difficult. Students, especially children, need to face adversity and have someone be honest with them. The participation trophy days have created a generation of students who have never been corrected or criticized.

Name and then Question? or Question and then Name?
When you have a question that you want answered, you have two choices. You can call out a student to answer the question such as, “Sally, what is integrity?” Or, you can state the question, and then call on Sally. For instance, “I want someone to tell me, ‘What is integrity.’”…… “Sally, what is integrity?”

There is a big difference between these choices. If you ask, “Sally, what is integrity?” the majority of the class will sit and wait for Sally to answer. They’re off the hook. Conversely, when you ask the class, “What is integrity?” they all start thinking about the question and answer. You’re engaging the entire class, not just Sally. Be sure to insert a short pause between the question and designating who is going to answer to give the class more time to think how they would answer.

Avoid Slang words
Using useless, adolescent slang words and tags weakens your authority. “Stand up and walk over here,” is a more authoritative command than, “Hey guys. Can I get you to, like, move over here? That would be awesome. ”
Slang words are popular highly informal words that are typically used by younger people in an unconscious effort to put space between them and their parent’s generation. A century ago, the use of slang was considered vulgar and unacceptable in the company of adults.
As a martial arts instructor, it’s best to eliminate any slang from your language patterns while teaching. If part of the Black Belt Attitude is excellence, that would include excellence in speaking skills and vocabulary.

Some of the more common examples of slang to avoid would include:
Like. Something either is or is not. For instance, “You need to, like, put your guard up.” Do I need to put my guard up? Is there something that is “like” a guard up that I can do? It’s vague and adolescent.
Awesome. Awesome is great word, but now it’s used in terrible context. “That punch was awesome!” No it wasn’t. Ali’s right cross was awesome. The 9 year old green belt’s is not. Why would a person practice hard if their first few attempts are already rated awesome?
Man. Few things grate a baby boomer more than a much younger person calling them “Man,” as in, “Hey man.” Replace the urge to say, “man” with “sir.”

Avoid Using Tags
When you ask a child or teen about something that requires a descriptive response, it’s not unusual for them to finish what they say with, “…and stuff.” For instance, “Today we played soccer in PE class and stuff.”

The child doesn’t quite know where to end the description so he clumps the finish together into with, “and stuff.” That is a tag. In this example, the tag is not a question.

For instructors, the tag is typically an unnecessary question at the end of a statement. For instance, “When you throw the right cross, always come back with a left hook or ridge hand. Okay?” Okay is the tag.
Tags signal a lack of confidence in what you just stated. You’re asking permission to continue. You’re asking if what you said is valid. Make your statement and carry on without the tag. You can certainly ask for questions, but be careful with your tags.
Some of the more common examples to avoid would include:
Got me?”
“Okay”
“Make sense?”

Tags can also precede the statement. With many instructors, the first word out of their mouth when teaching is, “Okay. We’re going to learn how to jab. Okay?” This sounds weak because the instructor starts by asking if it’s okay to teach and then asks again if what he taught is okay. That is the definition of weak teaching.

Over-Explaining
Untrained instructors, especially when they start out, will tend to over-explain. For instance, in teaching a class how to tie their belts, the instructor says, “This is your belt.” That is insulting to the class and sabotages his authority. Of course it’s a belt. That’s like saying, this is your foot.
Instead, start with, “Take your belt and wrap it around you like this…”

Limit to One Correction Per Rep
When teaching and drilling a technique, it’s the mark of the amateur to try to squeeze in a half-dozen corrections at once. For instance for skip up sidekick, “Be sure to pivot. Pull that heel up. Get your knee in tight. Don’t jump up, skip forward. Blade your foot. Hit with heel. Keep your guard up. Be sure to skip back out again. Change alignment in between kicks….”
It’s not professional or reasonable to expect a student to remember all of those points in between kicks 1 and 2. Instead, drop in 1 correction per rep. For instance, For instance for skip up sidekick, “One! Be sure to pivot.” “Two! Pull that heel up.” “Three! Get your knee in tight.” etc….”

Pacing Power
Many instructors equate teaching with formality. They sound “official” throughout the class. This kind of teaching gets boring fast. Instead, learn to match the volume of your voice and the speed of your delivery with what you are teaching.

For instance, when teaching a jab, you might speak slower with longer gaps between the sentences when you are introducing the jab. “Start moving your hand towards the target…Keep your elbow down as you lock it out. Now we’re going to snap it back home safely really fast, ready SNAP! This time, extend the jab, turn your body, and snap it back at about 50% speed. Ready….jab…jab.” As the student gets more comfortable with the skill, you increase volume and speed, “Jab! – Jab! – Jab!”

If you want them to execute with speed and power, make your commands fast and powerful. If you want them to execute at a slower pace, slow down your words, insert a pause, and reduce your volume.

Know and Use Your Tools
When teaching, you are using your eye contact, vocal qualities, body language, gestures, facial expressions, verbal and physical pacing, and the rhythm of language. As a professional, your understanding and ability to control these elements will impact your effectiveness.

There are times when you have to be 100% authoritative and a leader of men. Let’s use the belt exam and graduation as an example. With an audience of parents and family watching, you have to be highly authoritative with the students and then turn to the parents with an authoritative tone that is lighter and more conversational.

For instance, to the students you say, “You have been training here for the past 12-months. Today, your performance will show us if you’ve worked hard or if you just expect us to give you the belt for just for showing up. Let me be clear, we do not give participation brown belts. You will have to earn it.”

The instructor then addresses the parents: “As you know we take great pride in our student quality. Today, you will see your family members pushed and challenged to be their best. We’re confident your child will meet the test. We appreciate your support and attendance. Most of all, I can promise there will be no ambulances racing to our school today.”

If that last line is delivered with a smile, it relieves pressure. If you look deadly serious (not recommended), that will increase pressure. Learn how to control your delivery to maintain authority even in lighter moments like this.

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