How to Make a Great Comeback.Here are some sobering thoughts about the future of the martial arts business.
How to Make a Great Comeback.
What schools are going to survive in your area? You can be sure, not all of them.
1. What’s going to drive that?
Supply and demand.
2. There will be fewer schools to choose from.
Make sure you ARE one of them.
3. There will be less demand for complex traditional training.
Make sure you’re NOT one of them.
Why? Traditional training simply takes too long and is more difficult than it needs to be.
Most people will no longer want to pay a premium for a traditional curriculum full of out-dated and senseless movements.
That doesn’t mean there won’t be interest in martial arts and self-defense, but it needs to be FAT FREE.
We’re NOT talking MMA.
Any school that emphasizes grappling is faced with a massive wall during this hyper-vigilant social distancing season.
The ideal curriculum ONLY teaches the best from martial arts, kickboxing, self-defense, weapons, and grappling (when ready).
It is time to eliminate the smoke and mirrors of traditional training.