While promoting free seminars can be good for creating awareness and traffic, it’s even better if you can get paid for it. Here is an example of how I got a local non-profit to sponsor a COBRA-Defense Children’s Abduction Prevention (CAP) seminar that I taught at James Theros’ Level 10 Martial Arts in Palm Harbor, FL.
I’m not including the names of the contact and non-profit.
Five days out from the seminar, I received a letter in the mail from a local non-profit organization. I went to their website and submitted this email on Monday for a Saturday seminar.
Email 1- From Me to Them
Subject: Letter from JSP re: Anti-Bully and Child Abduction Prevention Workshop
I received a letter today from you guys with an insert for the Non-Profit. That is commendable.
I am looking for an organization that would partner with me to teach families how to deal with bullies and how to prevent child abduction.
The idea is simple.
- I set a date for a 2 hour Anti-Bully and Child Abduction Prevention Workshop seminar.
- The company agrees to purchase 50 tickets @$20 each. The company and I promote the event to our platforms. I also promote it to the Tampa Bay media.
For $1,000, the company enjoys the goodwill of providing invaluable training for Tampa Bay families and whatever additional business the exposure brings.
I am teaching one this Saturday at 9am in Palm Harbor. If you’d like to bring your family, just let me know. You can find out about the event here.
Email 2-Their response
The Non-Profit is fund raising to assist the less fortunate in our community such as house repairs, providing food, hygiene products to the homeless and so forth. Your endeavor is also commendable. At this time we would like to donate funds for 5 tickets hoping this will help you reach your goal. If you know of anyone who may need our services please send them our way and also if you know of people that would like to donate to our cause have them reach out to me.
Email 3-My response
Sent: Wednesday, August 07, 2019 11:00 AM
To: Michael T
Subject: RE: Letter from JSP re: Anti-Bully and Child Abduction Prevention Workshop
Good morning Mike,
Thanks so much for your response and donation. I think I know the perfect family for your 5 ticket donation.
I can also help with the Non-Profit with social media, press releases, etc…
Email 4-Their response
I just talked to my partner and we will go 10 tickets now, let me know how to get you the funds. Credit Non-Profit and thanks for any media coverage.
The week after the event, they sent me a check for $290. Not bad for a couple of emails.
This kind of sponsorship really has no limits in size or scope. Have you had events sponsored? Would you like to learn more about this? Just comment below.
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