10. Chris Sutton: Do Martial Arts Really Work for Self-Defense?

by | May 1, 2020 | Offline Marketing & Sales

Do Martial Arts Really Works for Law Enforcement?
Listen Where You Get Your Podcasts

Do Martial Arts Really Work for Law Enforcement?

Learn why COBRA-Defense was created by Chris Sutton

How would your martial arts skills work for you as a maximum-security prison guard, street cop, or county sheriff?

Joe Lewis black belt Chris Sutton has trained in nearly a dozen different martial arts styles and he also held each one of those jobs. His first fight with an inmate was over a Reeses Cup™. Find out if his martial arts training helped or hindered him.

Also, learn how the Police Academy 10-week training program compared to his martial arts training.

Here are more show notes from this fascinating interview with Chris Sutton.

Websites:

SelfDefenseBusiness.com

MartialArtsTeachers.com

EmpowerKickboxing.com

JohnGraden.com

:38 Corrections officer

:40 Care, custody, and control of some of the worst criminals in the world

1:05 Law enforcement boot camp for felons

1:40 Maximum Security Prison Guard

1:43 Street cop

1: 50 Talking to crime victims

2:00 Capturing criminals

2:10 What they will kill you for

2:30 Did martial arts help or hinder your job?

2:40 Gets into a fight over Reeses Cup

3:10 Inmate gets knocked out

3:35 Chris went to 13 different public schools in Tampa Bay as a kid

3:48 Using martial arts against violent criminals

3:58 Feelings during a real fight

4:25 Cobra was developed to be market-friendly, easy to learn with maximum impact

4:40 What you learn in the Police Academy

4:44 Why does it take 4-5 years to earn a black belt yet Police Academy graduates go straight to the streets

4:50 What he created in COBRA

5:30 Why COBRA is designed for everyone to progress together

5:35 How he decides what to teach and include in the course

5:45 What is different about COBRA vs Krav Maga

6:52 If you need help today, who would you call to help market your self-defense program?

7:50 Companies that call COBRA for training

9:00 COBRA in contrast to what’s out there

9:15 Living a life of quiet desperation not making money

9:30 How would you teach a real estate safety seminar

9:40 How COBRA tests programs before releasing them to members

10:30 What support COBRA provides for instructors

11:00 What a new member gets when they join COBRA

11:30 Do you need a school to teach COBRA

12:00 How to create income 24 hours a day

12:10 What succeeds at COBRA and who tends to fail

13:30 The income potential for COBRA

14:00 The difference between selling yourself vs selling your program

15:10 Some COBRA success stories

16:00 The house that COBRA built

16:16 You don’t need to attend a COBRA certification seminar

17:15 The importance of following the COBRA system

Hosts & Guests

John Graden

Tony Robbins

 Resources

JohnGraden.com

MartialArtsTeachers.com

SelfDefenseBusiness.com

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7. Chris Sutton: What Qualifies an Instructor to Teach Self-Defense?”

by | Apr 7, 2020 | Offline Marketing & Sales

MATA Podcast Episode 7

Interview with Chris Sutton Part 1

Interview with Chris Sutton, founder of COBRA-Defense explains why it is critical to understand, on a deep level, what the source of any self-defense training is.

Episode 7: What Qualifies an Instructor to Teach Self-Defense

Listen Where You Get Your Podcasts

 Show Seven–Chris Sutton Interview 1

Heads up that my first question to Chris Sutton may seem rude, but it’s the question you have to ask of anyone professing to teach self-defense.

It’s also the question you have to ask yourself if you are promoting yourself as a self-defense instructor or expert.

Imagine if you are on national TV with millions of people watching. The reporter introduces you as a self-defense expert. He turns to you and asks, “Why should we listen to you?” What would you say? 

“Well, I’m a black belt in Karate.” How do you think that would fly? Not far I assure. I asked Chris Sutton because I knew, that without any warning, he would answer the question with the best possible answer.

Teach Like a Pro Tip from John Graden

The Principles of an Authoritative Instructor:
Over-Explaining

These lessons are straight from the MATA Certification Course at MATACertification.com

This lesson helps instructors retain student’s attention by not over-explaining.

Chris Sutton, COBRA-Defense Founder Interview 

Who he learned martial arts from on TV

Learn the difference between a real self-defense lesson and a martial arts self-defense lesson.

What is the best way to reduce the learning curve.

The time that police officer Sutton shot a guy in the head who then shot a child.

Why foul language, embarrassing students, and even hurting them is not necessary in a self-defense class.

How an “attention diversion drill” can make a parent cry watching his or her child.

How to give students instant value and reprogram their mind before they ever learn a physical move.

What is missing from martial arts that COBRA has?

How martial arts respond to the question, “Who are you training your students for?”

How to describe what you offer to prospects

The difference between military and law enforcement training

What is Killer School?

What three brothers have left footprints on Chris’s head?

Why would Royal Caribbean Cruise Lines need active shooter training?

Sponsor

martial arts podcast

Hosts & Guests

John Graden

Tony Robbins

 Resources

JohnGraden.com

MartialArtsTeachers.com

SelfDefenseBusiness.com

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How to Get Your Seminar Sponsored

How to Get Your Seminar Sponsored

by | Nov 11, 2019 | Offline Marketing & Sales

While promoting free seminars can be good for creating awareness and traffic, it’s even better if you can get paid for it. Here is an example of how I got a local non-profit to sponsor a COBRA-Defense Children’s Abduction Prevention (CAP) seminar that I taught at James Theros’ Level 10 Martial Arts in Palm Harbor, FL.

I’m not including the names of the contact and non-profit.

Five days out from the seminar, I received a letter in the mail from a local non-profit organization. I went to their website and submitted this email on Monday for a Saturday seminar. 

Email 1- From Me to Them

Subject: Letter from JSP re: Anti-Bully and Child Abduction Prevention Workshop

Hi Mike,

I received a letter today from you guys with an insert for the Non-Profit. That is commendable. 

I am looking for an organization that would partner with me to teach families how to deal with bullies and how to prevent child abduction.

The idea is simple. 

  1. I set a date for a 2 hour Anti-Bully and Child Abduction Prevention Workshop seminar. 
  2. The company agrees to purchase 50 tickets @$20 each. The company and I promote the event to our platforms. I also promote it to the Tampa Bay media. 

For $1,000, the company enjoys the goodwill of providing invaluable training for Tampa Bay families and whatever additional business the exposure brings.

I am teaching one this Saturday at 9am in Palm Harbor. If you’d like to bring your family, just let me know. You can find out about the event here. 

Anti-Bully and Child Abduction Prevention Workshop

Thanks,

 John Graden

Executive Director

USASelfDefense.com

Email 2-Their response

Hi John,

The Non-Profit is fund raising to assist the less fortunate in our community such as house repairs, providing food, hygiene products to the homeless and so forth. Your endeavor is also commendable. At this time we would like to donate funds for 5 tickets hoping this will help you reach your goal. If you know of anyone who may need our services please send them our way and also if you know of people that would like to donate to our cause have them reach out to me.

Email 3-My response

Sent: Wednesday, August 07, 2019 11:00 AM

To: Michael T

Subject: RE: Letter from JSP re: Anti-Bully and Child Abduction Prevention Workshop

Good morning Mike,

Thanks so much for your response and donation. I think I know the perfect family for your 5 ticket donation.

I can also help with the Non-Profit with social media, press releases, etc…

Email 4-Their response

Hi John,

I just talked to my partner and we will go 10 tickets now, let me know how to get you the funds. Credit Non-Profit and thanks for any media coverage.

The week after the event, they sent me a check for $290. Not bad for a couple of emails.

This kind of sponsorship really has no limits in size or scope. Have you had events sponsored? Would you like to learn more about this? Just comment below.

Learn More About COBRA-Defense

8 Signs to Help You Reevaluate What You Teach and Call Self-Defense

by | Sep 25, 2018 | Offline Marketing & Sales

I began teaching professionally in 1974 and for the next 30-years, like every other martial arts instructor, I advertised and believed I was teaching self-defense. That changed when, in 2006, I was watching my kids in a karate class at Chris Sutton’s school.

Though his assistants usually ran the class, one day Chris stepped in and taught a ten-minute anti-abduction segment. My jaw hit the floor. I turned to my wife and said, “I could not have taught 1-minute of that. That’s the best self-defense I’ve ever seen.” It still is. She was equally impressed. She enrolled in the COBRA-Defense Academy and is now an instructor with over 100 hours of training.

Chris modeled the COBRA-Defense system after his training in multiple police academies and training as a street cop, sheriff, and maximum security prison guard.

Your self-defense program needs to be based on a real field training designed to protect against violent criminals on a daily basis. There is a massive gap between self-defense and what is taught in martial arts schools.

Eight Signs That You Need to Reevaluate What You Teach and Call Self-Defense:

    1. If you rehearse fight scenes for demos.
    2. If you teach kids that they can defeat a grown man with the standard kick and punch format.
    3. If you do not have weapon disarms as part of your curriculum.
    4. If a technique requires the attacker to hold his punch in a paused manner in order to conduct the defense.
    5. If an escape requires multiple fine motor movements instead of gross motor movements.
    6. If you do not conduct scenario training such as ATM robberies or home invasions.
    7. If it does not include command presence and tactical communication.
    8. If you have never received training from a platform that is used in real life confrontation against violence and criminals as it’s defined purpose.

Find out about COBRA at SelfDefenseBusiness.com

Download the free COBRA app.