8 Signs to Help You Reevaluate What You Teach and Call Self-Defense

by | Sep 25, 2018 | Offline Marketing & Sales

I began teaching professionally in 1974 and for the next 30-years, like every other martial arts instructor, I advertised and believed I was teaching self-defense. That changed when, in 2006, I was watching my kids in a karate class at Chris Sutton’s school.

Though his assistants usually ran the class, one day Chris stepped in and taught a ten-minute anti-abduction segment. My jaw hit the floor. I turned to my wife and said, “I could not have taught 1-minute of that. That’s the best self-defense I’ve ever seen.” It still is. She was equally impressed. She enrolled in the COBRA-Defense Academy and is now an instructor with over 100 hours of training.

Chris modeled the COBRA-Defense system after his training in multiple police academies and training as a street cop, sheriff, and maximum security prison guard.

Your self-defense program needs to be based on a real field training designed to protect against violent criminals on a daily basis. There is a massive gap between self-defense and what is taught in martial arts schools.

Eight Signs That You Need to Reevaluate What You Teach and Call Self-Defense:

    1. If you rehearse fight scenes for demos.
    2. If you teach kids that they can defeat a grown man with the standard kick and punch format.
    3. If you do not have weapon disarms as part of your curriculum.
    4. If a technique requires the attacker to hold his punch in a paused manner in order to conduct the defense.
    5. If an escape requires multiple fine motor movements instead of gross motor movements.
    6. If you do not conduct scenario training such as ATM robberies or home invasions.
    7. If it does not include command presence and tactical communication.
    8. If you have never received training from a platform that is used in real life confrontation against violence and criminals as it’s defined purpose.

Find out about COBRA at SelfDefenseBusiness.com

Download the free COBRA app.

We’d like you to train our 4,200 employees. How much will that cost?

We’d like you to train our 4,200 employees. How much will that cost?

by | Jan 11, 2018 | Offline Marketing & Sales

How would you respond to that inquiry? Chris Sutton of COBRA-Defense responded with a proposal and got a signed contract from a Fortune 100 company yesterday. I don’t know the figures, but you can imagine that it’s probably a bit more than starting a new Little Dragons class.

How does COBRA get these kinds of deals? Because COBRA is in the BUSINESS of self-defense.

Imagine that you are the HR person for a major corporation looking for active shooter and workplace violence training. Do a search for self-defense. Here is what you will probably find.

  1. A martial arts school that includes self-defense as a benefit. This is usually not enough. If tae kwon do is the focus and self-defense is just another benefit, that doesn’t build confidence.
  2. A guy in a tank top with tattoos on his muscular arms growling at the camera. That is more gangsta than corporate.
  3. A website full of dragons and hieroglyphic logos. I doubt they are looking for Dungeons and Dragons.
  4. A professional website with a corporate look and appeal. That is the COBRA site that each COBRA licensee gets as part of the membership. Here’s an example: http://cobradefensemiami.com

If you would like for self-defense to be a revenue generator rather than a theoretical benefit, COBRA is the way to go. MATA members get a $400 discount on the license. Find out more here.