Never has there been a better time to be in the martial arts business. Martial arts is no longer just limited to those seeking their black belts. There are many markets in which to promote and sell your program based on the fitness and self-defense benefits of the martial arts.
Thanks to the increased awareness on the importance of fitness and self-defense, savvy studio owners are taking their lessons right into the world – and through the doors — of Corporate America.
Despite the fact that Americans are more overweight – and more stressed out — than they’ve ever been, there hasn’t been a good solution to the problem. Time is a strict taskmaster, and nowadays, time is getting increasingly hard to come by. And, in the land of priorities, health and fitness end up taking a back seat to other obligations.
So, corporations all over have begun to promote physical fitness programs to their employees – even to the extent of providing in-house fitness programs. That’s good news for the employees, and good news for you – the studio owner. By offering martial arts programs such as fitness kickboxing, and self-defense, you will have the opportunity to supplement and enhance your martial arts program, and increase your revenue. When approaching businesses with the intent to promote your martial arts program, there are different scenarios that you may wish to discuss.
Promote Your Services As An Employee Benefit
The first scenario is to promote it as an employee benefit. Many companies find this approach appealing. This is not necessarily an on-site venture. You will offer your courses to the company at a significant discount. They, in turn, will offer their employees company discount cards to be used when they take your classes. This is a great way to gain new students. The company will promote your school by displaying flyers in the employee break room, and stuffing payroll envelopes with information about your school. Provide Self-Defense And Safety Workshops With self-defense and safety concerns on the rise, this is a great avenue to approach when marketing your program to a company. You can gear your workshops to a various audiences to include business executives, office workers, and women. Some studio owners have had success by creating a series of one-hour seminars. They charge the companies $250 per seminar for up to 25 attendees. Then, $5 for each additional attendee.
Of course, if you are selling your services to a large corporation where you’ll have 100 attendees or more, you may wish to charge them a flat rate. You’ll want to take a simple, yet informative, approach to these seminars.
You’ll teach them simple moves that they can use in their everyday lives. You’ll teach them some safety techniques that they can use while they travel; if they find themselves in a threatening situation on the street, or in their homes.
Offer An On-Site Martial Arts Fitness Program
For companies that have the facilities to accommodate such a program, you may consider offering an on-site fitness kickboxing or toning class. You can offer it as a one-time presentation, or you can offer a series of classes. This is a great way to make some extra money, as well as to get people interested in signing up for classes at your studio. You simply begin by providing a detailed explanation of the moves that you will using in the class. Have the attendees sign a waiver, turn up the music, and let the fitness begin.
Getting The Word Out About Your Programs
As you know, your success is going to rely greatly on letting folks know that you are offering these types of programs. Begin by developing a one-hour self-defense workshop to showcase your program. Use the first half hour to provide attendees with interesting information pertaining to self-defense.
Then, use the remaining time for hands-on training. Remember, that while what your students are learning is serious information that could one day save their lives, you need to make the workshop fun and entertaining.
Once you’ve developed your program, create a brochure that illuminates the benefits of the services that you have to offer. Include in the brochure, a brief biography and picture of yourself, and some testimonials from your satisfied customers. You’ll want this brochure to pique the interest of the person who is responsible for allowing you to offer your program to their company, so leave the costs of your program for a follow-up discussion.
Once a week, take an afternoon to visit with local businesses. Drop off your brochure and business card, and try to find out who in the company, you would need to talk to about your program.
Make a follow-up call to that person within a week, to find out if their company would be interested in hearing more about your program. Then, send them a thank you note along with a couple of coupons for a free class. Any of these scenarios will offer you a great way to meet potential customers, and help to get the word out about what great programs you offer at your school.