Parents Need Your School Now More Than Ever

Early Summer Camp

Parents go to work but their kids are not going to school.

Though the economy is slowly reopening, parents face a real challenge because they are returning to work but have children that are not returning to school.

This leaves a supervision gap each day. Your school can fill that gap.

You can create and market an early Summer Camp to serve these families and inject some much-needed revenue into your school.

Summer Camps average $150 – $250 per WEEK per student.

Be very careful not to run the camp as a daycare unless you’re licensed as a daycare center. It’s a martial arts summer camp with two classes per day.

You can offer:

      • Martial Arts Training
      • Martial Arts Projects including action video scenes
      • Crazy Kicks, tricks, forms training, rubber weapons training 
      • Team-Building, including performance games, fun with instructors, and team battles, contests, and challenges.
      • Martial Arts Leadership Development, including public speaking and life skills.
      • Anti-Bully Training
      • Anti-Abduction Training
      • Free Time, including reading, art projects and, G-rated movies
      • Padded Weapons and sparring drills
      • Off-Site Field Trips such as swimming, movies, bowling, and more.

Because of social distancing, space will be limited, so provide an incentive discount of $50 for early enrollment.

For instance, Summer Camp Weekly Fee: $200. Save $50 and pay only $150 if you enroll in May.

MATA has an extensive Summer Camp training program. 

 

New Insurance Injury Waiver for Post C-19

New Insurance Injury Waiver for Post C-19

Do you need a new liability waiver?

We asked Jennifer Urmston of SFIC about the need for new waivers moving forward.

She recommends that schools update their waiver language.

You want to document that your members/students acknowledge their own responsibility for choosing to go out in public at this time.

If your martial arts school wants specific guidance on waiver language then you should contact an attorney licensed in your state.

It is important to note that Virus and Bacteria are excluded for coverage on standard Commercial General Liability policies.

She recommends that all facilities follow their local Health Department, State and CDC guidelines for reopening. 

MATA Certification Board Member and attorney Scot Conway submitted this example waiver for MATA members.

MATA is not providing legal advice and takes zero responsibility for the accuracy of the information provided.

How to Apply for an Economic Injury Disaster Loan

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Paycheck Protection Program (PPP)

The PPP is from the federally funded U.S. Small Business Administration (SBA) and helps businesses keep their workforce employed during the COVID-19 pandemic. It is a loan designed through the CARES Act 2020 to provide a direct incentive for small businesses to keep their workers on the payroll.

The loan will be fully forgiven if the funds are used for payroll costs, interest on mortgages, rent, and utilities (at least 75% of the forgiven amount must have been used for payroll). Loan payments will also be deferred for six months. No collateral or personal guarantees are required. Neither the government nor lenders will charge small businesses any fees.

Marketing a Virtual Martial Arts School in 2020

MATA has been interviewing school owners to find out what is working to promote a virtual classroom. Here are three strategies that are working now.

1. Help parents with their children.

2. Create social proof by replacing your Facebook cover with a zoom video.

3. Two marketing your virtual school facebook strategies.

1.  Create social proof with a FB cover with a Zoom video

Show the world that your students are still active and training with you. This is powerful social proof.

See a Zoom FB Cover Video 

 

2.  Two Facebook ad strategies that are working. 

Facebook traffic is at an all-time high. 

There are a couple of strategies using Facebook ads that are getting excellent results.

Facebook Strategy One–FREE OFFER

This first is from long-time MATA member Duane Brumitt of Tri-Star Martial Arts Academy.

The lead offer is:

 2 FREE Weeks of Live Interactive Martial Arts Classes for Kids.

The link leads to a nice landing page that captures the lead’s information.

On Monday, April 20th Duane described his results.

“This month I currently have 69 leads over the past 20 days. Out of those 69 I personally talked to 27 of them and they are on a one-month trial. I have 16 appointments scheduled this week to talk to so far. If they all show up by the end of the week I’ll have 43 people actually doing virtual trials. Getting them to show up for their intro has been the most difficult part.”

Watch the Video

Facebook Strategy Two–PAID UPSELL

This strategy offers a free week for the student but then attempts to upsell the parent on purchasing a 30-day training package that includes the uniform.

The up-sell is that the uniform helps the child to take the training more seriously and makes him or her “feel like a karate student.” 

Self-Employed can Apply for Unemployment Compensation

MATA is not providing legal advice and takes zero responsibility for the accuracy of the information provided.

Self-Employed Worker Can Apply for Unemployment Compensation

The CARES Act signed into law by President Trump on March 27, 2020, gives states the option of extending unemployment compensation to independent contractors and other workers who are ordinarily ineligible for unemployment benefits.

With freelancers, independent contractors and gig workers among the millions of Americans losing their jobs as the coronavirus chokes the economy, new and expanded benefits are offering them a way to cope.

Here are two important parts of the relief packages that may apply for martial arts school owners.

1. Paid Sick Leave

If you've been forced to close, you may be able to for sick leave in the form of a tax credit that can reduce your tax burden or as a refund.

More Details on Sick Leave

2. Unemployment Insurance

The federal response to the pandemic includes an expansion of unemployment benefits to self-employed people who typically are not eligible.

There is an additional pot of money to draw from for these workers, through the so-called pandemic unemployment assistance program, which will be administered through the states.

It covers a loss of income for a variety of coronavirus-related reasons, from having to care for a child whose school has been closed to a workplace that has had to shut down.

Self-employed workers should apply for benefits through the unemployment program in the state where they worked.

All workers receiving unemployment benefits — including the self-employed — are also eligible for the extra $600 weekly payment being offered by the federal government through the end of July.

NOTE: If you teach paid seminars you may be classified as a gig worker, which is now eligible for unemployment.

How to Apply for Unemployment

Covid-19: Important Links for Martial Arts Schools

How to Apply for a $10,000 Grant

This is not a loan. This is a grant that does not have to be repaid in most cases. Be sure to confirm your status with an expert.

MATA is not providing legal advice and takes zero responsibility for the accuracy of the information provided.

How to Apply for an Economic Injury Disaster Loan

__________________________

Paycheck Protection Program (PPP)

The PPP is from the federally funded U.S. Small Business Administration (SBA) and helps businesses keep their workforce employed during the COVID-19 pandemic. It is a loan designed through the CARES Act 2020 to provide a direct incentive for small businesses to keep their workers on the payroll.

The loan will be fully forgiven if the funds are used for payroll costs, interest on mortgages, rent, and utilities (at least 75% of the forgiven amount must have been used for payroll). Loan payments will also be deferred for six months. No collateral or personal guarantees are required. Neither the government nor lenders will charge small businesses any fees.